Parents often put parental controls for their kids and keep an eye on their media consumption at all times but often neglect their own usage by a mile. When you are telling kids to not do certain things and then proceed to do it yourself, you send a hypocritical message to kids. They start believing that you are making up rules and they are not that important, because if they were you yourself would’ve been following it! While you may not think that your media usage should be your kid’s business, a new study shows that it has a direct effect on your kids. Not just their mentality, but also what your screen hours show them that the internet is a safe place where they can explore whatever content they want. It is very easy for kids to override the age rule and get access to mature content, which lead to them consuming these videos and media from an early age! A new study looked at how parents' phone use might affect whether their kids see inappropriate content. Researchers found that when parents spend a lot of time on their phones and don't have clear rules about media use at home, their kids are more likely to watch R-rated movies or play video games meant for adults. The study talked to over 10,000 kids aged 12 and 13.

What Did The Study Reveal?

A recent study published in the journal BMC Pediatrics has revealed a potential link between parents' phone habits and their children's consumption of inappropriate content. The researchers wanted to learn more about how parents can help their young teens with media use. They explained that while there's advice for younger kids and older teens, there's not much for this age group. These young teens are in a tricky stage, they're not little kids anymore, but they're not quite teenagers either. The study wanted to see how what parents do and the rules they make affect what kind of content young teens are exposed to.

Parents answered questions about their own phone use, like how often they try to limit their screen time around their kids. The kids also answered questions about how often they watch R-rated movies or play mature video games. The study found that the more time parents spent on their phones, the more likely their kids were to consume mature content. Things like using phones during meals or in bedrooms seemed to be especially linked to kids seeing this type of content.

Why Should Parent’s Mobile Usage Be A Concern?

Experts say it's important for parents to be aware of their own phone habits, because kids often copy what they see. They suggest that parents should "practice what they preach", if they make a rule about no phones at the dinner table, they should follow it too. Experts also recommend that families create a media plan together with clear rules, like limiting screen time during meals and before bed, talking about what they see online, not using screen time as punishment, and using it as a reward for good habits. Basically, the study shows that what parents do with their phones can really influence what their kids are doing online.

How You Can Reduce Your Screen Time?

First, see how much you're using them and set small goals to cut back. Make some areas and times in your house phone-free, like during meals and before sleep, this is a great chance to connect with your family. Turn off notifications you don't need and find fun things to do instead of being on your phone, maybe even things your family can do together. Put your phone away so it's not always tempting and think about why you're picking it up. Tell your family you're trying to use your phone less, and maybe they'll join you! If it's tough, think about taking a break from all screens for a bit. It takes time, so be patient with yourself and enjoy the extra time you have with your family. This not only benefits you but also sets a positive example for your children.

On Wednesday, the Integrated Health & Wellbeing (IHW) Council on Wednesday released a national white paper urging significant policy reforms to tackle one of India's most overlooked public health challenges: infertility.

The policy includes insurance coverage for fertility treatment, public financing through government health schemes, and fertility benefits at the workplace.

The recommendations were disclosed at the 7th India IVF Summit & Awards 2026, held on World IVF Day, where the IHW Council also launched Mission Fertility 2.1, a national initiative aimed at making fertility care more affordable, accessible and equitable.

The white paper, 'Beyond the Burden of Infertility in India: Towards Reproductive Equity through Mission Fertility 2.1', argues that infertility should be recognised as a core reproductive health issue.

Developed in partnership with IIHMR Delhi, the report draws on evidence from the World Health Organization (WHO), National Family Health Survey-5 (NFHS-5), the Indian Council of Medical Research (ICMR) and other published research.

The proposal comes at a time when India's total fertility rate has fallen below the replacement level of 2.1. This has renewed conversations around reproductive health, declining birth rates and support for couples who wish to conceive but are battling infertility.

Five Key Reforms Proposed To Tackle Infertility

The white paper outlines five recommendations to improve access to fertility care:

1. Recognise infertility as an essential reproductive health condition.
2. Expand public awareness through ASHA workers, schools and workplaces, while giving greater attention to male infertility.
3. Reform private insurance by reducing waiting periods and improving coverage for fertility treatment.
4. Modernise reimbursement under government health programmes like CGHS and ESIC, and strengthen public financing through public-private partnerships.
5. Encourage employers to include fertility benefits within workplace wellness programmes.

The report also recommends creating a Fertility Benefit Package under Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (PM-JAY) for economically vulnerable families.

It cites public financing initiatives in Goa, Sikkim and West Bengal as examples of how government-supported fertility care can improve access.

Also read: Delhi HC Allows HPV Vaccine Drive To Continue Due To No 'Immediate Safety Risk'

'Fertility Care Should Not Be A Privilege'

Releasing the white paper, Smt. Baby Rani Maurya, Cabinet Minister for Women Welfare, Child Development and Nutrition, Government of Uttar Pradesh, joined fertility specialists, policymakers, researchers and industry representatives at the summit.

Experts at the summit said advances in clinical fertility technology have not been matched by public awareness, leading many couples to seek medical help only after delays.

Dr Sunita Tandulwadkar, President of the Indian Society for Assisted Reproduction (ISAR), said, "Today is much more than a celebration of a scientific achievement. It is a celebration of hope. India is no longer merely following global advances in IVF. India is helping create them. IVF is not about laboratories or incubators. It is about families waiting to hear a heartbeat, and every patient deserves compassion and the very best science we can offer."

Shivani Sharma, Chief Operating Officer, Bharat Serums and Vaccines (BSV), said stigma continues to delay diagnosis and treatment.

She said, "The gap between what medical science can offer and what many couples can actually access remains one of the biggest challenges before us. Awareness has not progressed at the same pace as science. Fertility conversations remain surrounded by silence and stigma, and by the time couples seek help, valuable time has often been lost."

Meanwhile, Dr Hrishikesh Pai, Founder and Managing Director of Bloom IVF Group and Immediate Past President of the Federation of Obstetric and Gynaecological Societies of India (FOGSI), stressed that expanding access should be the next priority for India's fertility sector.

He said, "India has grown from ten IVF centres in the early days to nearly five thousand today, and the next phase of this journey has to be about access, which rests on four pillars: awareness, availability, affordability and assurance of ethical, quality outcomes."

For decades, fertility has largely been viewed as a woman's responsibility. From tracking menstrual cycles and undergoing repeated tests to managing treatments, much of the focus has traditionally fallen on women.

However, medical science tells a different story. Male factors contribute to nearly 40–50% of infertility cases, making it clear that fertility is a shared journey that deserves equal participation from both partners.

Despite this, many men hesitate to discuss fertility or undergo evaluation due to stigma, misconceptions, or the belief that infertility is a woman's problem. This delay can postpone diagnosis and treatment, adding unnecessary emotional stress to couples who are already navigating a difficult path.

Reasons Behind Male Infertility

Environmental exposures and certain medical conditions may also affect sperm health. The encouraging news is that many of these causes are treatable or manageable when identified early.

A fertility assessment is not only straightforward but also essential. A simple semen analysis often provides valuable information about male reproductive health and can help guide the next steps in treatment.

When both partners are evaluated together from the beginning, the process becomes more efficient, avoiding unnecessary investigations and ensuring that the right treatment plan is developed sooner.

Also read: From Hope To Parenthood: How IVF And Embryology Are Changing The Fertility Journey For Couples

Importance Of Fertility Treatment

Equally important is the emotional role men play throughout fertility treatment. IVF can be physically demanding for women, but the emotional burden is shared by both partners. Feelings of anxiety, disappointment, hope, and uncertainty are common. Open conversations, shared decision-making, and emotional support can strengthen relationships and help couples cope better with the ups and downs of treatment.

World IVF Day serves as an important reminder that infertility is not about assigning blame—it is a medical condition that affects couples together. Breaking the silence around male fertility is essential to reducing stigma and encouraging earlier intervention.

When men become active participants rather than silent spectators, they help create a more supportive, compassionate, and successful fertility journey. Fertility care is most effective when both partners stand side by side, facing the challenge together with understanding, empathy, and shared responsibility.

By Dr Tejas Gundewar, Fertility Consultant, Ruby Hall Clinic, Pune

The process of becoming parents is one of hopes, anxieties, and numerous waits for many couples. Infertility does not only refer to a medical problem but is a psychological and sociological problem that can influence relationships, confidence, and overall psychological state of an individual. The World Health Organization states that about one out of six individuals experience infertility at some point in life.

Infertility Needs Couple-Based Evaluation

Infertility cannot be considered a problem for women only from the perspective of obstetrics and gynaecology. Infertility problems in women can be associated with ovulatory disorders, PCOS, endometriosis, blocked fallopian tubes, fibroids, decreased ovarian reserve, or declining quality of eggs due to the advanced age of the woman.

In men, infertility may relate to low sperm count, impaired sperm mobility or morphology. Correct diagnosis is the key point of developing the appropriate treatment program.

Also read: 'You Are Just Tired': When Postpartum Depression Goes Unnoticed At Home

IVF: A Scientific Pathway to Parenthood

With the emergence of in-vitro fertilization, known as IVF, people can now have children even if they do not possess the ability to conceive through natural means.

This technique is achieved through stimulation of ovaries, egg collection, fertilizing collected eggs using sperm in laboratory conditions, and implantation of a healthy embryo into the womb. Nonetheless, this method is not a simple one-time process but rather a medically guided journey. Every treatment is based on individual factors of the woman.

Embryology: The Silent Backbone of IVF

Embryology in the modern age has revolutionized the results of IVF procedures. Embryo selection can be done through procedures like ICSI, blastocyst culture, grading of embryos, cryopreservation and, in some cases, genetic screening to select healthier embryos.

ICSI is especially helpful in the case of male infertility, in which a single sperm is introduced into an egg.

Also read: Miles Apart, But Planning A Family Together: The Fertility Reality Of Long-Distance Marriages In India

Safer Pregnancy, Not Just Positive Pregnancy

The purpose of IVF is not just conception but the creation of a successful and safe pregnancy. In the past, many embryos were used to increase the chances of conception, but that caused complications with either twins or triplets. But now, because of better screening, fewer embryos can be transferred where appropriate, thus decreasing pregnancy risk. According to CDC figures, 37.5% of ART cycles ended in live-birth delivery.

The advances in IVF and embryology have revolutionized fertility treatments into an arena of hope and possibilities. With proper counselling, couples can embark upon their fertility journey with certainty. Being parents was once the dream of many people; however, with the advancements in the scientific field, science is now enabling many couples to fulfill this dream.

By Dr. Nisha Mangal, Senior Consultant - Obstetrics & Gynaecology, Cocoon Hospital, Jaipur