When I met my friend Aishwarya's daughter, Aanya, on a Sunday afternoon, she was building an entire world in her backyard using only sticks, leaves, and her imagination. In her eyes, a stick became a magic wand, leaves turned into currency for her "shop," and an old cardboard box was her fortress. Aishwarya admitted that this was Aanya’s “free play” time—a period without gadgets, instructions, or adult guidance, which made me curious.

To put this to rest, we had a word with Dr Kushal Agrawal, Neonatologist and Head of the Department of Neonatology and Paediatrics at KVR Hospital Kashipur, "Unstructured play is much more than just frivolous fun. It is an integral part of child development. Today, children do not have much scope for free play. With the academic system, straddled by extracurricular activities and digital entertainment, the scope for unstructured play is getting smaller and smaller.". On the contrary, research reveals that unstructured plays hold a lot of benefits for children that structured activities may not have in store.

What are the Physical Benefits of Unstructured Play?

According to Dr Agrawal, "free time plays" are a great way for kids to get involved in physical activities meant for their growth. "When children are left to play freely, their movements become more varied and spontaneous," he says. Science behind this practice does support this because free play increases the levels of physical activity, which is moderately vigorous in children; this is essential in preventing childhood obesity and promoting health in general.

Other than these, the outdoor environments provide opportunities and challenges for natural development outside. While children run, jump, climb, and look around the outdoors, they can become able to develop strength, coordination, and endurance for a healthy and active lifestyle by exercising. Otherwise, structured activities often restrict children to specific movements or instructions.

How Play helps in Social and Emotional Growth of Kids?

Except for physical fitness, disorganized play lays the foundation for basic social and emotional capabilities. During unorganized play, children invent their games, negotiate roles, settle disputes, and collaborate to attain some common objectives. According to Dr. Agrawal, "such interactions build empathy, cooperation, and communication skills as children learn to express themselves, listen to others and adapt to group dynamics.".

Research indicates that children learn emotional resilience through unstructured play, navigating minor setbacks in a low-stakes environment. If the game goes sour, kids learn to solve the problem on the spot; this builds up their self-confidence as well as independence. This is a kind of play that gives children the freedom to learn by themselves and try new things without having the fear of being prohibited by others or the fear of failure.

How Parents can Encourage Creativity and Problem-Solving in Children

Freedom in play helps unlock a child's creativity and the problem-solving aspects. Most structured activities have predetermined tasks or instructions that do not develop creative thought. According to Dr Agrawal, "When children are allowed to be free, they can explore and create their own scenarios, which are meant for developing unique solutions based on critical thinking.".

Unstructured play provides children with a number of materials for play—blocks, sand, or leaves, for example—without script, so that they invent games, build imaginary worlds, and, in a very real sense, answer their natural curiosity. It has been proven that this type of play helps children to make decisions, adaptability, and innovations, qualities useful throughout life.

Is Play Holistic Approach to Child Development?

Dr Agrawal believes that unstructured play is a very important factor of all-rounded child development. "Nowadays, children's lives are very scheduled, so it's very important for the parents to remember how necessary play is", he further adds. Being freely playful would be a great support to their healthy physical development as well as social, emotional, and cognitive development.

As parents, we can encourage free play by creating an environment that encourages exploration and curiosity. What can be very impactful is giving the child a safe outdoor space and setting aside gadgets to allow for uninterrupted time to play. As these spaces tend to be counterintuitive to everything that can be seen as a hallmark of productivity and measurable progress, unstructured play allows the children to build resilience, independence, and joy.

Giving Children the Freedom to Play

More than just being childhood, unstructured play confers a wide range of benefits since children learn to manage social dynamics, solve problems independently, and bring their creativity into life which puts them better prepared for the challenges of adulthood. In this natural form of play, people lay down a foundation for lifelong skills to achieve balanced wellbeing and success.

The next time you catch your child playing carefree—maybe using a stick as a wand or a rock as a pet—take the time to be thankful for the developmental steps.

More than 70 percent of infant and toddler food products, including drinks and snacks, sold in the United States are ultra-processed and also contain additives that are associated with several health problems, according to a new study.

The study comes as the Donald Trump-led US government recently released updated dietary guidelines for Americans. For the first time, the recommendations urge citizens to avoid highly processed foods and also suggest limiting added sugars and refined carbohydrates.

The February 2026 study published in the peer-reviewed journal Nutrients analyzed 651 food products sold by the top 10 largest US grocery stores for children aged 6 months to 36 months.

The results showed that a whopping 71 percent of products were ultra-processed foods (UPFs) -- containing higher mean levels of total sugar, added sugar, sodium, and energy density than non-UPF products.

The food products also contained significantly harmful additives. Flavor enhancers (36 percent) were the most common additive, followed by thickeners (29 percent), emulsifiers (19 percent), and colors (19 percent).

The study showed that all snack-size packaged products (94 percent) were ultra-processed, followed by full-size packages (86 percent) and pouches (73 percent).

"We’re seeing a growing body of evidence that certain additives may harm health. With emulsifiers, thickeners, and stabilizers potentially altering gut function, and synthetic colors affecting behavioral outcomes in children, the high use of cosmetic additives found in US baby foods is particularly concerning,” said Dr. Elizabeth Dunford, Adjunct Assistant Professor, Department of Nutrition at the University of North Carolina at Chapel Hill, US.

Notably, the sugar content was greatest for snack and finger foods, with the amount of sugar and added sugars twice that of their non-UPF counterparts. Similarly, the sodium content was also consistently higher among UPFs than non-UPFs.

Almost all snack-size packaged products (94 percent) were ultra-processed, followed by full-size packages (86 percent) and pouches (73 percent).

The researchers called for improving labeling and regulatory standards for identifying UPF ingredients and additives to ensure the availability of appropriate and healthy products targeting the youngest consumers.

Why UPFs Are Harmful

In recent years, there has been a huge increase in the availability and variety of commercial complementary foods on the market in the US, as well as in India.

Research has shown a corresponding increase in several noncommunicable diseases.

Studies have established health risks of regular consumption of UPFs for adults and young children, including type 2 diabetes, obesity, hypertension, and heart disease. In adults, UPF consumption is also linked with irritable bowel syndrome, depression, and premature death.

UPF And Rising NCD Burden In India

India is facing a significant rise in non-communicable diseases (NCDs) such as type 2 diabetes, obesity, hypertension, cancers, chronic respiratory diseases, and heart disease, among others.

The Economic Survey, recently tabled in the Parliament by Union Finance Minister Nirmala Sitharaman, flagged the concerning trend, which it attributed to unhealthy diets, lifestyle changes, including sedentary lifestyles, increased consumption of ultra-processed foods (UPFs), and environmental factors.

“India is one of the fastest-growing markets for UPF sales. It grew by more than 150 per cent from 2009 to 2023. Retail sales of UPFs in India surged from $0.9 billion in 2006 to nearly $38 billion in 2019, a 40-fold rise. It is during the same period that obesity has nearly doubled in both men and women,” it said.

“The rising use of UPFs imposes a substantial economic cost through higher healthcare spending, lost productivity, and long-term fiscal strain,” it added.

Frida Baby thermometer is facing severe backlash after parents criticized the company's marketing language on its packaging. The parents claimed that the company cracked sexual jokes on using baby thermometers and that it crossed a line for a product that was designed for infants.

The controversy gained more traction this week after a social media user posted about it on X with photos stating that the marketing relies on sexual jokes.

An X user @staystaystace wrote: "sexual jokes to market baby products is actually sick and twisted @fridababy this is absolutely appalling and disgusting".

Frida Baby Thermometer: What Was The Problem With Marketing

The photos include a screenshot of the thermometer packaging on which the graphics are pointed out to be problematic and inappropriate by the parents. Furthermore, the caption on the official account of Frida Baby social media reads: 'This is the closest your husband's gonna get to a threesome...'

In another photo of Frida Baby 3-in-1 Eat, Forehead and Touchless Thermometer, the marketing phrase reads: 'How About A Quickie?'

Another photo on steps for using the humidifier, the caption on the packaging reads: 'I Get Turned On Easily'. While a fourth photo reads: 'I'm A [Powerful] Sucker'.

Parents claim that the brand has used sexual market phrases found similarly on self care toys and massagers for products which are made for infants.

Read: Six-year-old Child Dies Of Medical Negligence During MRI At Greater Noida Imaging Centre

Amid this, older content from 2020, including deleted social media posts resurfaced featuring a baby with visible nose discharge and the caption read: 'What Happens When You Pull Out Too Early #nosefrida #dontmove'.

More recently, Frida Baby again drew attention for an Instagram post that centered on breastfeeding. The carousel post includes slides with statements like: 'Boobs, everyone loves to see them', followed by commentary on how breasts are widely accepted in pop culture, but criticized in the context of feeding a child. The final slide reads: 'Show Us What Your Boobs Can Do', which directs readers to company's website. A user on the Instagram post commented: "Hey so why do you sexualize your products??"

Another photo that resurfaced from 2021 reads: 'Top Windi Pro-Tips to tap that [g]ass (and sometimes even [poop emoji]):

• - Massage it real good
• - Lube that ish up
• - Wear a poncho

However, there were some parents who also defended the brand's tone and argued that humor is clearly aimed at adults who are navigated through the realities of parenting.

Frida Baby Thermometer: How Did The Brand React?

In an emailed statement, as reported by Complex, the spokesperson for the brand said:

From the very beginning, Frida has used humor to talk about the real, raw, and messy parts of parenting that too often go unspoken. We do this because parenting can be isolating and overwhelming, and sometimes a moment of levity is what makes a hard experience feel human, shared, and survivable.

Our products are designed for babies, but our voice has always been written for the adults caring for them. Our intention has consistently been to make awkward and difficult experiences feel lighter, more honest, and less isolating for parents.

That said, humor is personal. What’s funny to one parent can feel like too much to another. We’re never trying to offend, push boundaries for shock value, or make anyone uncomfortable. Importantly, our tone is never separate from our product. The humor we use is always grounded in a specific feature, benefit, or innovation — a reflection of the real problem we are solving for families.

Frida was built to support families through some of the most vulnerable and transformative chapters of their lives. We stand firmly behind that mission. We will continue to show up with honesty, empathy, and courage.

With each decision we make, we will continue to evaluate how we express our voice so that our commitment to families is unmistakable and our tone always meets the moment.

Infants cannot speak, so how do new parents know if their babies are hungry?

Picture this. You have just changed your baby's diaper, and went to bed, to finally rest. Suddenly, you hear a loud wail. Your baby is crying, again! This time, it is the hungry cry.

But what if we tell you that you no longer have to disrupt your rest with your baby's cry for hunger? This is only possible when you already know when to feed your baby. Babies cannot tell when they are hungry, so more often than not, parents may miss to understand they are hungry, until the hunger cry starts. But there are some cues you can look for to feed your baby!

Read: Are Indians 'Pressure Cooker' Parenting Their Kids? Gurugram CEO Raises Questions

Hunger Cues In Your Baby

Increased Activity

Your baby might become more alert and active. Thinking about food can make babies excited, so you may notice them moving around more than usual.

Head-Turning

Babies often turn their heads from side to side as if searching for food.

Mouth Movements

Look for signs like opening and closing their mouth, resembling a tiny bird waiting to be fed.

Rooting Reflex

Turning their head toward the breast, chest, or bottle is a classic hunger cue.

Sucking Motions

Babies may make sucking motions with their mouths, even if they don’t have a pacifier or bottle nearby.

Lip Smacking or Drooling

Increased drooling, lip-smacking, or sticking out their tongue are all signals they’re getting ready for a meal.

Sucking on Hands or Clothing

Your baby might start sucking on their fingers, hands, or even their clothes as a sign of hunger.

Clenched Fists

Watch for little fists clenching in frustration and impatience.

Focused Eye Contact

Babies who recognize their primary feeder might stare and follow you around the room with their eyes.

Facial Expressions

A furrowed brow or a distressed look might be your baby’s way of saying, “When’s the next meal?”

The “Neh” Sound

According to Dunstan baby language, the sound “neh” just before crying often means hunger.

Also remember that hunger pangs are strong enough to wake most babies, even from deep sleep. However, if your baby consistently sleeps for extended periods, it’s important to ensure they’re feeding frequently enough for their age.

For newborns, it’s generally recommended that they don’t regularly sleep longer than 4 hours at a stretch. Occasional long naps are fine—especially if they give you a much-needed rest! However, if your baby frequently sleeps through feeding times, consult your pediatrician to determine if gentle wake-ups for feeding are necessary.

How do you know your baby is feeding well enough?

It can be difficult to ensure that your baby is well fed, especially if you are breastfeeding, or when your baby is not of the age when he can talk. However, there are signals too for this, in fact your baby also learns how to signal that they need more milk or food.

It also depends on the age. For instance, a newborn will feed often, usually every 2 to 3 hours and sometime smore often. They feed up to 12 times every 24 hours. As your baby grows, their tummies grow too, in fact the tummy grows form a size of cherry at birth to walnut in 3 days. In a week, it is at the size of plum and in a month, it is of the size of a large chicken egg.

The "I am not hungry right now" signs for babies are:

• releasing or pushing away the breast or bottle
• closing their mouth and not responding to encouragement to latch on or suck again
• open and relaxed hands (instead of clenched)
• relaxing their body and even going a little limp
• looking around and showing interest in playing or other things
• looking content and maybe even smiling
• appearing happily drowsy and ready to go back to sleep