World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

If your pre-pubescent or teenage kid cannot live without a smartphone or tablet, it’s a cause for concern. Ordinarily, it was believed that some amount of screen time isn’t harmful in young adults. But a new study has gone beyond the notion of ‘limited screen time’, ascertaining exactly how much is too much.

Doomscrolling Short-Form Content Is Affecting Young Minds

A new study published in the European Child & Adolescent Psychiatry journal recently shared insight into how endless scrolling of short-form content, personalised social media feeds, and engaging content may affect the cognitive, mental, and emotional well-being of adolescents and young adults.

Marlene Ebster, first author of the study Taming the Endless Scroll and a graduate from the University of Bayreuth’s Institute of Medical Management and Health Sciences, said, “Our aim was to develop a differentiated understanding of the effects of short-video platforms based on scientifically robust evidence, and to move beyond blanket statements such as ‘less screen time.’”

The researchers relied on scientific data published between 2015 and 2025. 47,000 participants were included in the final analysis, with an average age of 16.8 years.

The findings indicate that an intensive and unintentional use of short-video platforms may be associated with a number of negative consequences.

Researchers eventually found that these usage patterns and habits were linked to increased inattention and impulsivity.

The findings also said that the participants presented reduced working memory and weaker self-regulation abilities.

Additionally, several studies reported mental health issues in young adults, including higher levels of anxiety, depression, and stress, especially among heavy users.

How To Combat Excessive Screen Time In Young Adults?

The study also identified factors that can protect young people. A supportive social environment, strong digital literacy, and structured and purposeful digital habits proved to reduce the negative effects of endless scrolling. Here are other ways that can help:

Swapping Online Shows With Interesting Activities: Replace one streaming session with a home-made “show” of fun-filled activities. Kids get hooked on activities with time-bound tasks; they get competitive. Screen-free creativity is a cardio-friendly brain workout.

Hiding Wi-Fi Router: Hide the router behind a daily challenge. Want Wi-Fi? You have got to earn it by doing something active, like 20 minutes of cycling, a round of badminton, or even cleaning the house.

Family Screen Swap Hour: Pick one hour each evening where everyone swaps screens for a shared activity, like board games, cooking, or a walk outside. The key is doing it together, so no one feels singled out.

The ‘Leave It at the Door’ Rule: Phones and tablets stay outside the bedrooms. Create a charging station in the hallway and make it a family-wide ritual. Fewer late-night scrolling marathons mean better sleep and, as the study shows, potentially better heart health.

For new parents, few decisions feel as important as choosing how to feed their newborn. While breastfeeding is widely recognized as the best source of nutrition for infants, not every family can follow the same path. The key is to ensure that every baby receives adequate nutrition, care, and love, whether through breast milk or infant formula.

Health experts, including the World Health Organization (WHO) and the Indian Academy of Pediatrics (IAP), recommend exclusive breastfeeding for the first six months of life whenever possible. This recommendation is based on decades of scientific evidence showing that breast milk offers benefits that extend far beyond nutrition.

Breastfeeding Is The Gold Standard

Unlike any other food, breast milk is a dynamic, living substance. It contains the right balance of proteins, fats, carbohydrates, vitamins, and minerals that an infant needs, while also delivering antibodies, enzymes, and immune cells that help protect against infections. These natural protective factors play a crucial role during the early months when a baby’s immune system is still developing.

One of breast milk’s most remarkable qualities is its ability to adapt. The first milk, known as colostrum, is especially rich in antibodies and acts as a baby’s first natural vaccine. As weeks and months pass, the composition of breast milk changes to match the infant’s evolving nutritional requirements. This ability to respond to a baby’s changing needs cannot be replicated by formula.

The benefits of breastfeeding are reflected in both short- and long-term health outcomes. Babies who are exclusively breastfed are less likely to suffer from diarrhoea, respiratory infections, ear infections, and several digestive illnesses. Breastfeeding also supports the development of a healthy gut microbiome, which contributes to stronger immunity. Studies further suggest that breastfeeding may reduce the risk of obesity, type 2 diabetes, and certain allergic conditions later in childhood.

The advantages are not limited to babies alone. Breastfeeding supports a mother’s recovery after childbirth by helping the uterus return to its normal size and reducing postpartum bleeding. It also strengthens the emotional bond between mother and baby through close physical contact. In the long term, breastfeeding has been associated with a lower risk of breast cancer, ovarian cancer, and osteoporosis.

When Is Formula Feeding A Necessary Alternative?

That said, breastfeeding is not always possible. Medical conditions, certain medications, low milk production, maternal illness, work commitments, or mental health challenges can make breastfeeding difficult. In such situations, parents should never feel that they have failed.

Modern infant formulas are carefully developed to provide complete nutrition for infants who cannot be breastfed. When prepared correctly, the formula supports healthy growth and development and remains a safe, dependable alternative. Parents should always seek guidance from their paediatrician to choose the most appropriate feeding option for their baby.

Healthy Infant Feeding Without Judgment

It is equally important to remember that healthy feeding is more than what goes into the bottle or breast. The way a baby is fed matters, too. Holding the baby close, maintaining eye contact, responding to hunger cues, and creating a calm, nurturing feeding environment all contribute to emotional security and healthy development.

There is no one-size-fits-all approach to infant feeding. Every mother and every baby has unique circumstances, and feeding decisions should be based on medical advice rather than social pressure or comparison.

Breast milk remains the gold standard because of its unmatched nutritional and immune-protective properties. However, when breastfeeding is not possible, infant formula provides a safe and effective alternative that allows babies to thrive.

Ultimately, what matters most is not how a baby is fed, but that every child is nourished, loved, and given the healthiest possible start in life.

By Dr. Sanjay Majmudar, Consultant Paediatrician, Bhailal Amin General Hospital, Vadodara

The journey of pregnancy is a biological marathon, demanding precise nutritional orchestration to support the developing fetus while maintaining maternal physiological homeostasis. Among the pantheon of essential micronutrients, vitamin E often occupies a quieter corner compared to the high-profile roles of folic acid or iron.

However, for the expectant mother and the newborn's burgeoning health, vitamin E is a critical antioxidant, a shield against oxidative stress, and a vital participant in preventing neonatal complications such as infantile jaundice.

Understanding Vitamin E: The Fat-Soluble Guardian

Vitamin E is not a single compound but a family of eight fat-soluble antioxidants—tocopherols and tocotrienols. Because it is fat-soluble, its absorption is intrinsically linked to the presence of dietary fats and proteins in the maternal diet. During pregnancy, the body undergoes significant metabolic shifts, and vitamin E serves as a potent defender against reactive oxygen species (ROS), which can threaten both placental integrity and fetal development.

Like every nutrient, vitamin E has values for recommended dietary allowances (RDA), adequate intake (AI), tolerable upper limits (UL), and toxicity dosage (TD), so one must be cautious while self-indulging in food sources, supplements, or food formula intake. The form of vitamin E, the source, and the adequacy of intake influence the biological outcomes.

As noted by a nutritional biochemist, "Vitamin E acts as the cellular gatekeeper. By stabilizing membranes against lipid peroxidation, it ensures that the physical architecture of both maternal tissues and the developing fetal brain remains resilient under the metabolic stress of gestation."

Vitamin E And Clinical Health

Vitamin E deficiency is infrequent, with overt symptoms typically absent in healthy individuals consuming low amounts. However, premature infants weighing less than 1,500 grams may experience deficiencies, which can lead to complications unless supplemented, albeit with an increased risk of infections. Individuals with fat malabsorption disorders, such as Crohn’s disease or cystic fibrosis, are more susceptible to deficiency because vitamin E requires fat for absorption.

Symptoms of deficiency include peripheral neuropathy, ataxia, skeletal myopathy, retinopathy, and immune response impairment. Rare cases, such as abetalipoproteinemia, necessitate high doses of supplemental vitamin E for proper absorption due to severe deficiencies linked to nerve damage and retinal degeneration.

Another similar condition, Ataxia with Vitamin E Deficiency (AVED), results from a defective alpha-tocopherol transfer protein, leading to significant deficiency and associated nerve damage, requiring substantial supplemental vitamin E to avoid loss of mobility.

Excess Intake And Harmful Effects

Research indicates that consuming vitamin E through food poses no adverse effects; however, high doses of alpha-tocopherol supplements can lead to hemorrhage and disrupt blood coagulation. In vitro studies suggest that elevated doses inhibit platelet aggregation. Notably, many in the latter trial were also using aspirin, raising concerns about vitamin E's propensity to cause bleeding.

The Food and Nutrition Board (FNB) has set Upper Limits (ULs) for vitamin E due to these potential hemorrhagic effects, applicable to all supplementary forms of alpha-tocopherol, including its eight stereoisomers in synthetic vitamin E. Doses up to 1,000 mg/day (1,500 IU for natural form or 1,100 IU for synthetic) appear safe, yet the evidence primarily stems from small participant groups taking up to 3,200 mg/day only for short durations. Long-term consumption exceeding the UL increases the risk of adverse health outcomes, with ULs for infants yet to be determined.

Maternal Diet And The Synthesis Of Health

A well-rounded maternal diet is the foundation for a successful pregnancy. Because vitamin E is fat-soluble, its bioavailability is optimized when consumed alongside healthy fats and high-quality proteins. Proteins serve as the transport vehicles for these nutrients, while fats facilitate the bile-assisted absorption process in the small intestine.

Almonds As A Source Of Fat-Soluble Vitamin E

One of the most efficient and nutrient-dense ways to ensure adequate vitamin E intake during pregnancy is through the inclusion of nuts, specifically almonds. Almonds represent a "superfood" synergy: they provide a robust concentration of alpha-tocopherol (the most biologically active form of Vitamin E) nestled within a matrix of heart-healthy monounsaturated fats and plant-based proteins.

For the expectant mother, snacking on almonds provides a dual benefit. The fat content aids in the absorption of vitamin E, while the protein profile contributes to the amino acid pool necessary for fetal organogenesis. By integrating almonds into a mid-morning snack or a yogurt topping, women can achieve a steady serum level of this vital antioxidant throughout the day.

Roasted almonds are the best bet when compared to soaked almonds, as soaked almonds absorb more moisture and reduce the bioavailability of vitamin E.

Vitamin E And The Prevention Of Infantile Jaundice

Infantile jaundice, a condition characterized by the yellowish discoloration of the skin and eyes, is one of the most common clinical scenarios in neonatology. It arises from hyperbilirubinemia, where the breakdown of red blood cells results in an accumulation of bilirubin that the infant’s immature liver cannot yet efficiently process.

The link between vitamin E and jaundice is rooted in its ability to protect red blood cell membranes. During the late stages of pregnancy, vitamin E stores are transferred from the mother to the fetus. If maternal levels are insufficient, the foetal red blood cells may be more susceptible to oxidative damage. When these fragile cells break down prematurely after birth, they flood the infant’s system with excessive bilirubin.

By maintaining optimal vitamin E levels, the mother supports the structural integrity of fetal erythrocytes. While vitamin E is not a cure for all forms of neonatal jaundice, its role as a membrane protector is a fundamental preventative measure in promoting neonatal metabolic stability.

Key Nutrients For Maternal And Neonatal Support

Effective dietary planning during pregnancy requires a balance of micronutrients. An average of 15mg-20mg of vitamin E is required per day during pregnancy.

The Clinical Perspective: Why Supplements Aren't Always Enough

While the temptation to reach for a prenatal supplement is common, clinicians emphasize that whole-food sources provide superior bioavailability. The matrix of an almond contains fiber, polyphenols, and minerals, which creates a "nutritional choir" that is far more effective than isolated tocopherol supplements.

As one of the renowned obstetricians asserts, "Nutrition during pregnancy is not about isolated bullets; it is about the landscape of intake. When a mother consumes Vitamin E through nuts, seeds, and healthy oils, she is providing her baby with a complex biological support system that a synthetic pill simply cannot replicate."

Vitamin E And Drug Interactions

Mothers who are on anticoagulant and antiplatelet medications must be cautious, as they may interact with vitamin E, which can inhibit platelet aggregation and antagonize clotting factors, potentially increasing bleeding risk, particularly when intake of vitamin K is low. Additionally, vitamin E combined with antioxidants like vitamin C and niacin can blunt increases in cardioprotective HDL cholesterol when taken with simvastatin.

Dietary Strategies for the Expectant Mother

To maximize the benefits of Vitamin E, expectant mothers should consider the following dietary adjustments:

1. Prioritize Healthy Fats: Incorporate avocados, groundnut oil, ghee, and nuts into everyday meals to ensure the fat-soluble Vitamin E is absorbed by the digestive tract.

2. Combine with Protein: Pairing Vitamin E-rich foods like sunflower seeds or almonds containing protein helps maintain tissue growth, blood volume, and ensures efficient nutrient utilization.

3. Consistency Over Intensity: Because Vitamin E is stored in body fat, a consistent, moderate intake is more effective than intermittent high-dose supplementation, which may lead to toxicity.

Conclusion

The complexity of pregnancy requires a proactive approach to nutrition that extends beyond caloric intake. Vitamin E, as a guardian of cellular integrity, plays an understated yet essential role in protecting the mother from oxidative stress and safeguarding the newborn from the hematological instability that often leads to infantile jaundice.

By focusing on whole-food sources like almonds, that provided vitamin E, healthy fats and proteins are present at the table, mothers can provide their infants with the foundation of a healthy start to life. The health of the newborn is inextricably linked to the maternal diet; by choosing nutrient-dense, antioxidant-rich foods, the expectant mother is not just eating for two, but she is building the biological infrastructure for a lifetime of wellness.

(Dr. Shobha Registered Clinical Dietitian, Manager, Dept of Nutrition & Dietetics, Cloudnine Group of Hospitals)