World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

Breastfeeding is widely recognized as the best source of nutrition for infants, but its benefits extend far beyond a baby's health, experts said as part of World Breastfeeding Week, observed annually from August 1 to 7.

The theme for World Breastfeeding Week 2026 is "Breastfeeding for a Sustainable Start in Life: Strengthen What Works," focusing on tracking progress, evaluating impact and scaling proven approaches that improve breastfeeding outcomes.

While providing essential nutrition for babies, breastfeeding also offers significant long-term health benefits for mothers. Studies show it can help lower the risk of several non-communicable diseases (NCDs), including:

• Type 2 diabetes
• Hypertension
• Cardiovascular disease
• Breast cancer
• Ovarian cancer

According to the World Health Organization, scaling up breastfeeding could prevent nearly 400,000 child deaths and around 140,000 maternal deaths every year.

How Breastfeeding Protects Mothers

Dr. V. Mohan, Chairman and Chief Diabetologist at Dr. Mohan's Diabetes Specialities, told HealthandMe that women who have had gestational diabetes and breastfeed for longer are considerably less likely to develop type 2 diabetes later in life.

According to Dr. Asha Dalal, Director of Obstetrics and Gynaecology at Sir H.N. Reliance Foundation Hospital, breastfeeding helps the body recover after pregnancy by improving glucose metabolism, increasing insulin sensitivity and gradually using the fat stores built up during pregnancy.

"These changes support better metabolic health and may lower the risk of chronic diseases later in life. Studies also suggest that the longer a woman breastfeeds, the greater the health benefits, although even shorter durations can have a positive impact," she said.

Dr. Dalal added that while breastfeeding is not a guarantee against NCDs, it is an important part of a healthy lifestyle.

"When combined with a balanced diet, regular physical activity and routine health check-ups, it can contribute to better long-term health for mothers. Lactation is not just about nourishing the baby—it also gives the mother's body an opportunity to reset and recover metabolically after pregnancy," she said.

Benefits Extend to Mental Health

Breastfeeding also supports maternal mental well-being by stimulating the release of oxytocin, often called the "feel-good" hormone. Oxytocin promotes relaxation, strengthens the bond between mother and baby, and may help reduce the risk of postpartum depression.

Dr. Smriti Uppal, Senior Consultant - Obstetrics & Gynaecology at Pacific One Health, described breastfeeding as "nature's first gift of love, nourishment, and protection" for a child while also strengthening a mother's health.

"Breastfeeding also supports a mother's mental well-being by releasing hormones such as oxytocin, which encourage relaxation and bonding. Every mother's experience is unique, and while breastfeeding may sometimes require patience and support, its lifelong benefits for both mother and child are remarkable," she said.

Dr. Uppal stressed that support from families, healthcare providers and communities is essential to help more mothers breastfeed successfully and improve the health of future generations.

Supports Recovery After Childbirth

Dr. Tripti Raheja, Director - Obstetrics & Gynaecology at CK Birla Hospital, Delhi, told HealthandMe that breastfeeding speeds up recovery after delivery by helping the uterus return to its original size and reducing the risk of postpartum haemorrhage.

She added that breastfeeding has also been linked to a lower risk of breast cancer, ovarian cancer, type 2 diabetes and cardiovascular disease, while strengthening the emotional bond between mother and baby.

Breastfeeding May Lower Diabetes Risk

Dr. Mohan said breastfeeding is especially important for women who develop gestational diabetes during pregnancy.

"Women who have had gestational diabetes and breastfeed for longer are considerably less likely to develop diabetes themselves. Test every pregnancy. Then support every mother to breastfeed. It costs almost nothing and protects two lives," he said.

He explained that high blood sugar during pregnancy exposes the baby to excess glucose, increasing the child's risk of obesity, insulin resistance and eventually type 2 diabetes.

Dr. Mohan also noted that many Indian babies are born with a "thin-fat" body composition—lower muscle mass but relatively higher body fat—which increases their long-term metabolic risk.

How Breastfeeding Protects Babies

Experts say breast milk provides complete nutrition along with antibodies and enzymes that help protect infants from infections, allergies and illnesses during early life.

Exclusive breastfeeding for the first six months, followed by continued breastfeeding alongside complementary foods, supports healthy growth, reduces the risk of childhood obesity and may lower a child's future risk of metabolic diseases such as type 2 diabetes.

Dr. Uppal added that breast milk is economical, always available at the right temperature and requires no preparation, making it a convenient and sustainable feeding choice.

She said encouraging breastfeeding through families, healthcare providers and communities can improve the health of both mothers and children, making it a valuable investment in future generations.

Pain in the breast region is not uncommon during the first few weeks following childbirth; however, the presence of breast pain coupled with fever or redness might indicate something more severe.

The early weeks of motherhood involve a lot of learning, and feeding your baby through breast milk is one of them. Some degree of breast tenderness and engorgement is normal while the body adjusts to its new role; however, there are certain symptoms that extend beyond that. The following are six examples:

Mastitis

Mastitis is one of the most frequent complications associated with breasts in nursing women. The condition arises due to the accumulation of milk in the breast and causes inflammation.

The signs of mastitis include a red and warm swelling in the breast, accompanied by fever, chills, and pain all over the body. In severe cases, without proper treatment, mastitis may lead to an abscess that needs draining.

Blocked Milk Duct

Most blocked ducts can be cured with home remedies such as the use of warm compresses prior to breastfeeding, massaging the lump toward the nipple area, and frequent nursing or pumping to keep the milk flowing.

Nevertheless, if there is persistence of the lump for more than a few days, worsening pain or increasing size of the lump, fever, chills, or reddening of the skin, it is necessary to consult a doctor.

Also read: Breastfeeding Can Help Prevent 400,000 Child and 140,000 Maternal Deaths Annually, Says WHO

Breast Abscess

An untreated infection can progress into a pocket of pus beneath the skin. This presents as a painful, fluctuant lump, often with fever and visible redness.

An abscess typically requires drainage along with antibiotics, making timely diagnosis essential to avoid more invasive treatment later.

Engorgement With Complications

Engorgement itself is a normal part of milk coming in, usually settling within a few days. But severe, one-sided swelling with fever or skin that appears shiny, tight, and increasingly painful may point to a secondary infection rather than simple engorgement and warrants a check-up.

Also read: World Breastfeeding Week: How The First 1,000 Days Of Breastfeeding Shapes A Child's Health For Life

Nipple Infection Or Thrush

Cracked or damaged nipples can become a gateway for bacterial or fungal infection. Persistent burning pain, deep breast pain during or after feeds, or visible discharge can indicate an infection that needs targeted treatment rather than home remedies alone.

Inflammatory Breast Cancer

Also read: NHS Breast Cancer Screening Misses 95% Of High-Risk Young Women In UK: Why Personalized Care Could Be Key

While uncommon in postpartum women, inflammatory breast cancer can mimic mastitis, presenting with redness, warmth, and swelling. What sets it apart is a lack of response to antibiotics within the expected timeframe. Any breast symptom that doesn't improve after a course of appropriate treatment should be re-evaluated, and imaging considered.

New mothers are often told that some discomfort is just part of the journey. While that's true to an extent, it's also easy to overlook signs that something more serious may be going on. A fever above 101°F, redness that's spreading quickly, a lump that's getting bigger, or symptoms that don't improve after 48 hours of home care shouldn't be ignored.

Getting medical attention early can help prevent complications, protect the mother's health, and make it easier to continue breastfeeding.

Adolescents living with chronic skin conditions who spend more time on screens may be at greater risk of struggling with body image, self-esteem, and overall quality of life, according to a new study.

The research, published in the journal Children, found that longer daily screen time was associated with poorer dermatology-related quality of life and more likelihood of body image issues among teenagers, especially with skin issues.

The findings underscore the growing concerns about the impact of digital media on young people's mental wellbeing, particularly those already coping with visible health conditions.

Researchers analysed adolescents with chronic skin disorders and explored how screen use related to their emotional wellbeing, body image, anxiety, and life satisfaction.

They found that teens reporting greater impairment in dermatology-related quality of life also experienced significantly lower self-esteem, a more negative perception of their bodies, higher anxiety, poorer overall quality of life, and lower life satisfaction.

Those who spent more time using screens generally reported worse outcomes across these measures.

"Longer screen time was associated with poorer dermatology-related quality of life and less favourable psychosocial outcomes," the study authors wrote, suggesting that digital media habits plays a huge role in influencing adolescents wrestling with chronic skin disease.

Why Skin Conditions Make Teens More Vulnerable?

Dermatology-related quality of life refers to how much a skin condition affects a person's everyday life beyond physical symptoms.

It includes emotional wellbeing, confidence, relationships, mindset, school or work performance, and participation in social activities.

A poor dermatology-related quality of life generally indicates that a skin disease is having a greater psychological and social impact on one's mental health.

Experts say adolescence is already a period when individuals are conscious about appearance. Their skin plays a major role in shaping their self-confidence.

Conditions like acne, eczema, psoriasis, or vitiligo can make young people more conscious of their appearance, and constant exposure to carefully curated or filtered images on social media may intensify those feelings.

The study suggests that excessive screen use, particularly social media, could pave the way for comparison in appearances, making it harder for teenagers with skin conditions to maintain a positive body image.

However, the researchers did emphasise that the findings show an association rather than proving that screen time directly causes poorer mental health.

Even though this is just an observation, it brings our focus on the broader impact of social media on young people's minds.

Also read: Why Monsoon Weather Triggers Acne: Expert Treatments That Actually Work

Screen Time And Mental Health

The findings are consistent with previous research linking excessive recreational screen time with poorer mental health, including anxiety, depression, low self-esteem, and body dissatisfaction among adolescents.

Other studies have also shown that image-focused social media platforms may contribute to unrealistic beauty standards and unhealthy appearance comparisons.

Cosmeticorexia Could Fuel The Problem

Also read: Cosmeticorexia: The Dark Side Of Teenagers' Obsession With Flawless Skin

The findings come at a time when teenagers are obsessed with the idea of perfect skin.

Thanks to growing popularity of complex and elaborate skincare trends on social media, perfect skin has become the ultimate beauty goal for many teenagers.

Cosmeticorexia is an example of a psychodermatological disease, where psychological problems manifest through dermatological conditions. The constant pursuit of flawless skin can lead adolescents to adopt harmful skincare practices that ultimately damage their skin rather than improve it.

But experts are warning that this obsession is fueling a worrying condition known as cosmeticorexia, where young people use anti-aging and active skincare products far beyond what their skin needs, increasing the risk of irritation, allergies, and long-term damage.