World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

Excessive consumption of cow’s milk has been linked to severe iron deficiency in young children. A Queensland specialist has also warned that in the past two years, three toddlers died after developing extreme iron-deficiency anaemia.

According to ABC News, the children were drinking more than 1 litre of cow’s milk a day.

Queensland Children’s Hospital haematologist Dr Sally Campbell said the toddlers were otherwise healthy but developed severe anaemia before infections like viral illnesses took a toll on their health.

“They were drinking more than one litre of cow’s milk per day. This resulted in them developing extreme iron deficiency anaemia and sadly, dying,” Campbell said.

She explained that severe anaemia leaves children with too few red blood cells to deliver enough oxygen to vital organs. A seemingly routine viral infection can therefore become severe and even fatal.

“One small virus can unfortunately be life-threatening when you’ve got a chronic anaemic state,” Campbell said.

Why Can Excessive Cow Milk Consumption Cause Iron Deficiency?

Also read: Should Children Take Protein Powders? A Dietitian’s Perspective

Consuming large quantities of milk can reduce a child’s appetite for iron-rich foods like meat, legumes and iron-fortified foods.

Dairy can also interfere with iron absorption. In growing children, whose iron requirements are high, this can gradually push iron reserves to a dangerous low level.

Research from the ORIGINS Project, a large longitudinal birth cohort following around 10,000 Western Australian children, has found widespread low iron levels among young children.

Researchers from The Kids Research Institute Australia, Edith Cowan University, Curtin University and The University of Western Australia published their findings in the Journal of Paediatrics and Child Health in 2025.

Using the World Health Organization’s ferritin threshold, the researchers found iron deficiency in 15% of one-year-olds and 20% of three-year-olds.

Professor Desiree Silva, co-director of ORIGINS and Professor of Paediatrics at The University of Western Australia, has described the problem as a “hidden health crisis”.

She said iron is essential for immunity, oxygen transport and healthy development, while low iron can contribute to tiredness, lethargy, poor sleep and difficulty in feeding.

Also read: Study Links Excessive Screen Time To Poorer Body Image in Teens With Skin Conditions

How Much Cow’s Milk Is Too Much?

Queensland health guidance recommends no cow’s milk as a drink before 12 months. From one to five years, children should have no more than about 500 ml, or two cups, a day.

Importantly, this does not mean parents need to eliminate milk from a toddler’s diet. The concern arises when excessive intake of milk replaces a balanced and nutritious diet.

Campbell said the problem is preventable and urged parents to adopt better dietary habits for toddlers.

Parents must also look for signs of low iron levels in their children. Symptoms like persistent tiredness, poor appetite, development concerns or unusual changes in behaviour should not be simply dismissed as fussy eating or a toddler phase. Severe iron deficiency can develop quietly, making early assessment and treatment important.

Eye specialists worldwide are raising the alarm, as myopia, or nearsightedness, is on the rise among children at a rate that is making eye doctors and pediatricians reconsider how they assess young patients.

What used to be a mild inconvenience that could be corrected with a pair of glasses is now being treated as a long-term health concern. High myopia in childhood is associated with an increased risk of serious eye conditions later in life, including retinal detachment, glaucoma and myopic macular degeneration. This is not just an anecdotal change.

Public health professionals say the development is likely due to a variety of causes, including more time spent on screens, less time outdoors, and more strenuous academics, which most online work is entangled with. The good news is that myopia can be controlled if it is discovered early.

Optometrists have an expanding toolbox of options, including customized contact lenses, Ayurvedic eye drops, and more time spent outdoors, that can help to delay its advancement in children. The trick is to catch it early. Seven warning flags to look out for as a parent

1. Squinting To See Distant Objects

Because myopia often develops gradually, many parents don't realize their child is struggling to see clearly until a school vision screening flags it or until the child is already several dioptres into nearsightedness.

A child who consistently squints to read the whiteboard, to watch TV from across the room, or to notice a buddy coming towards them is usually making an instinctive attempt to make a murky image clearer. Squinting alters the shape of the eye's opening for a brief period, which can help bring things that are far away into marginally better focus — but it's a signal, not a solution.

2. Sitting Too Close To TV Or Screens

A child who always sits inches from the screen, holds tablets or books very near to their face, or asks for a front-row seat at school may be compensating for trouble seeing things far away.

Also read: El Salvador Becomes First Country In Central America To Eliminate Trachoma: WHO

3. Regular Headaches Or Eye Strain

Children who have difficulty focusing on things that are far away have eyes to work harder all day. This added stress may manifest as frequent headaches, especially after school, screen time, or reading.

4. Poor Performance In School or Attention

Kids don’t usually say, “I can’t see the board. Instead, a sudden dip in grades, difficulties reproducing notes or seeming distracted and uninterested in class can be an ignored symptom of undetected vision problems.

5. Holding Books Or Devices Unusually Close

Similar to sitting close to screens, a child who holds a book, tablet, or phone very near their face may be doing so instinctively to bring text into focus.

6. Rubbing Eyes Frequently Or Excessive Blinking

While rubbing eyes and blinking can have many causes, when paired with other signs on this list, they can indicate visual fatigue from the eyes constantly trying to compensate for blur.

Also read: Tadalafil: Common Male-Potency Drug May Raise Glaucoma Risk In Men, Finds Study

7. Complaints That Things "Look Fuzzy" From A Distance

Sometimes the sign is simply the child telling you directly — that the street signs look blurry, that they can't see the ball until it's close, or that faces "look fuzzy" from across the room.

These direct complaints are often the clearest signs that your child is experiencing visibility issues. While rubbing eyes and blinking can have many causes, when paired with other signs on this list, they can indicate visual fatigue from the eyes constantly trying to compensate for blur.

Why Early Detection Matters

Pediatric eye specialists usually advocate regular vision examinations beginning in early childhood and continuing through the school years, as this is the age when myopia most typically first develops and progresses the fastest — between 6 and 12 years of age. If any of the following indicators are noticed, parents are recommended to schedule a full eye exam with an optometrist or eye specialist rather than waiting for the next standard school screening.

Common lifestyle adjustments include more unstructured outdoor time, regular breaks during near-work tasks (following the general “20-20-20” guideline of looking at something 20 feet away for 20 seconds every 20 minutes), and proper lighting for reading and homework, alongside professional treatment options.

By Dr Mandeep Singh Basu, Ayurvedic Eye Specialist, Dr Basu Eye Care Centre

The recent Lindsay Clancy case has renewed public discussion around postpartum mental health, particularly postpartum psychosis—a rare but severe psychiatric condition that can develop after childbirth. Experts say it is important to distinguish postpartum psychosis from the intrusive thoughts that many new mothers experience, as the two are fundamentally different.

Postpartum psychosis is considered a medical emergency that requires immediate psychiatric care. While the condition is rare, early recognition by family members and prompt treatment can significantly improve recovery.

What Is the Case About?

Lindsay Clancy, a labour and delivery nurse at Massachusetts General Hospital, is accused of killing her three children—Cora, 5, Dawson, 3, and eight-month-old Callan—at the family's home in Duxbury, Massachusetts, on January 24, 2023. Prosecutors allege she strangled them with exercise bands before attempting to take her own life by jumping from a second-floor window. Her husband, Patrick Clancy, discovered the scene after returning home.

Clancy has pleaded not guilty. Her defence argues she was suffering from severe postpartum psychosis and undiagnosed bipolar disorder, making her not criminally responsible. Prosecutors contend she "knew exactly what she was doing."

In the weeks before the deaths, Clancy wrote in her journal, "I want help. I want to be well," and had sought treatment through a postpartum depression program.

HealthandMe spoke to two health experts to understand postpartum psychosis, how it differs from intrusive thoughts, and the warning signs families should know.

What Is Postpartum Psychosis?

Dr. Shiv Prasad, Professor and Head of the Department of Psychiatry at Lady Hardinge Medical College & Smt. Sucheta Kriplani Hospital, New Delhi, explained that postpartum psychosis is a rare but severe mental illness that usually occurs within the first two weeks after delivery.

"It is considered a psychiatric emergency because the mother may lose touch with reality and may not be able to make safe decisions for herself or her baby," he told HealthandMe. Postpartum psychosis affects around 1 in 1,000 mothers after childbirth and is a psychiatric emergency.

Postpartum Psychosis Is Different From Intrusive Thoughts

Many women experience intrusive thoughts after childbirth, but experts stress these should not be confused with postpartum psychosis.

"While many new mothers experience intrusive thoughts, distressing, unwanted thoughts that they recognize as irrational and are unlikely to act upon, postpartum psychosis is fundamentally different. It involves a loss of touch with reality, with symptoms such as delusions, hallucinations, extreme confusion, severe mood changes, and disorganized behavior," Dr. Sabine Kapasi, a gynecologist, Global Health Strategist, and a UN Advisor, told HealthandMe.

While intrusive thoughts are relatively common, especially in women with anxiety or obsessive-compulsive disorder (OCD), women with postpartum psychosis may experience hallucinations, delusions, confusion, or believe they must act on false beliefs.

"The biggest difference is that women with intrusive thoughts usually know the thoughts are irrational, while women with postpartum psychosis often believe their experiences are real," Dr. Prasad said.

Experts said postpartum psychosis is treatable and that most women recover well with timely diagnosis, psychiatric care, medication and family support.

Warning Signs Families Should Never Ignore

The experts said family members are often the first to notice changes in a new mother's behavior. According to Dr. Kapasi, sudden personality changes, unusual beliefs, insomnia without feeling tired, paranoia, and hearing or seeing things that others do not are major warning signs that require immediate medical attention.

"Early identification of these red flags by families is very important. Sudden personality shifts, strange beliefs, insomnia without fatigue, paranoia, or hearing and seeing things that others do not require prompt medical attention."

Dr. Prasad said these symptoms should never be dismissed as normal postpartum stress.

"Families are often the first to notice that something is seriously wrong. Warning signs may include sleeplessness, sudden confusion, unusual behavior, hearing or seeing things that others cannot, expressing strange beliefs, or talking in a way that doesn't make sense."

He advised that if these symptoms appear, the mother should not be left alone with the baby until she has been assessed by a doctor, and urgent psychiatric help should be sought.

The experts stressed that postpartum psychosis is not a sign of weakness or poor parenting, but a medical emergency that requires compassion, immediate treatment and family support.

The Lindsay Clancy trial is ongoing. If convicted of murder, she faces life in prison without parole. If found not guilty by reason of lack of criminal responsibility, she would be committed to a state mental health facility, according to the Associated Press.