World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

The adolescent stage is a crucial milestone in one’s life due to various developments experienced by teenagers at this stage. Adolescents must get access to comprehensive reproductive health education because it is instrumental in educating them on various health concerns, enabling them to develop healthy lifestyles.

Nonetheless, due to social taboos, myths, and insufficient information, adolescents find themselves in a situation where they are not conversant with health concerns.

Creating Awareness About PCOS and Menstrual Health

Among some of the things that need to be discussed in relation to adolescent reproductive health is the issue of Polycystic Ovary Syndrome (PCOS) and menstruation. Today, there is a higher prevalence of PCOS among girls and young women than before, which is related to various complications, including irregular menstruation, acne, excess body hair, and obesity problems in the future. It is important to know the first signs of PCOS to make a quick diagnosis of the disease and bring about lifestyle changes.

Another aspect that should be taken into account is the promotion of menstrual hygiene among girls. Girls need to understand that menstruation is a natural phenomenon that, therefore, nothing should prevent them from practicing good menstrual hygiene practices, including the use of sanitary products and appropriate methods of changing their pads.

The Importance Of HPV Vaccination

Reproductive health education must include HPV vaccination information, which would be the most effective way to prevent cervical cancer. HPV vaccination is something that many parents and young people don't know much about, including its benefits and recommended vaccination age. Therefore, educating people about how important it is to be vaccinated against HPV will help reduce the occurrence of cervical cancer in the future.

Encouraging Responsible Reproductive Health

The responsibilities regarding reproductive health also refer to the understanding of the process of puberty, but additionally include educating young people with regard to responsible behavior, respecting limits, practicing consent, and the importance of making informed decisions.

Building a Healthier Generation

Educating teenagers is very important in order to have a healthy generation in the future. Everybody should work together to create a supportive environment that encourages discussions regarding reproductive health problems. The promotion of awareness regarding PCOS, HPV vaccinations, and other reproductive health problems would also enable our children to become proactive in taking care of their health.

(Dr. Priya Gupta, Senior Consultant - Obstetrics and Gynecology, Cocoon Hospital, Jaipur)

Pregnancy is often considered to be a journey that begins with a positive pregnancy test. But medical experts agree that the foundation of a healthy pregnancy is laid much earlier, through preconception care, and strengthened throughout pregnancy with consistent antenatal care. The two stages together are important for the health and well-being of both mother and baby.

Preparing for Parenthood Before Conception (Preconception Care): Why it's important.

Preconception care is the care that happens before a woman becomes pregnant. It involves identifying and managing medical, nutritional and lifestyle factors that may affect pregnancy outcomes. If you’re planning a pregnancy or thinking about getting pregnant in the near future, it’s a good idea to prepare your body in advance to help lower the risk of complications. This is especially important considering that 40–50% of pregnancies worldwide are estimated to be unintended, according to the World Health Organization (WHO).

A preconception health check-up will usually include a review of your medical history, screening for chronic conditions such as diabetes, hypertension, thyroid disorders and anemia, assessment of your vaccination status and discussion of any medications that may not be safe during pregnancy. Doctors also advise women to start taking folic acid supplements at least a month before they conceive to help prevent neural tube defects in the developing baby.

And the healthy lifestyle choices are equally important. Maintaining an ideal weight, following a balanced diet, engaging in regular physical activity, avoiding tobacco and alcohol, and managing stress can improve fertility and contribute to a healthier pregnancy.

Every Check-Up Counts (Antenatal care)

Antenatal care should be routine once pregnancy is confirmed. These regular medical visits allow healthcare providers to monitor the growth and development of the baby and watch the mother’s physical and emotional health. WHO recommends at least 8 antenatal contacts. The guideline was increased from four visits to eight contacts during pregnancy to improve maternal and newborn outcomes and reduce preventable stillbirths.

Blood pressure, weight, blood and urine tests, ultrasound scans and fetal growth are regularly checked during routine antenatal appointments. These tests help to identify potential problems such as gestational diabetes, preeclampsia, anemia, or restrictions in fetal growth early on so that treatments can be given in a timely manner.

Antenatal care also gives valuable advice on nutrition, exercise, sleep, mental well-being, breastfeeding preparation and identifying warning signs that require immediate medical attention. Most importantly, it reassures expectant parents and helps to address concerns throughout pregnancy.

Pregnancy care is not just the expectant mother's responsibility. Partners and families can play an important role in providing a supportive environment, encouraging healthy habits, attending medical appointments when able, and providing emotional support. Having a supportive system can help to lower stress levels and improve maternal mental health, which can contribute to better pregnancy outcomes.

As awareness grows, health care providers are encouraging couples to think beyond the baby bump and prioritize health even before pregnancy begins. With advance planning, regular medical care, fact-based lifestyle choices and prompt treatment, when necessary, you can make a real difference and help ensure that pregnancy is a safer and healthier experience for mother and child.

(Dr. Roli Banthia, Consultant- Obstetrics and Gynaecology, Yatharth Super Speciality Hospital, Noida Extension)

Riya and Karan (name changed), both working professionals from Indirapuram, Ghaziabad, often unwind at night by watching reels after putting their 6-year-old son, Aarav, to bed. What began as “just 20 minutes” regularly stretched to 1–2 hours. Over time, Aarav started asking for the phone at dinner. Soon, he insisted on watching reels before sleeping. Tantrums increased when the phone was taken away.

Within months, Aarav’s sleep was delayed by 1–1.5 hours. He woke up cranky and tired for school, and schoolteachers noticed a reduced attention span. He became impatient and easily irritable. His parents realized he was not just watching — he was hooked on fast-paced short videos.

What Is Happening?

Do you know that our children mirror parental behavior? Fast, high-stimulation reels overstimulate the brain. Night screen exposure disrupted melatonin and sleep cycles. Reduced parent-child interaction impacted emotional regulation. We need to understand that sleep is not a passive state of rest; it is an active biological process that is essential for physical growth, brain development, emotional regulation, and overall well-being. In children, adequate and high-quality sleep is as important as proper nutrition and immunization. Unfortunately, pediatric sleep is often neglected, misunderstood, or sacrificed in modern lifestyles.

What Is Normal Pediatric Sleep?

Normal sleep varies with age and follows predictable developmental patterns.

• Newborns (0–3 months): 14–17 hours per day, fragmented into multiple sleep periods.
• Infants (4–12 months): 12–16 hours, with gradual consolidation of night sleep.
• Toddlers (1–2 years): 11–14 hours, including 1–2 daytime naps.
• Preschool children (3–5 years): 10–13 hours, often with one nap.
• School-age children (6–12 years): 9–12 hours, usually no naps.
• Adolescents (13–18 years): 8–10 hours, with a natural tendency toward later sleep and wake times.

Normal sleep is regular, age-appropriate in duration, refreshing, and uninterrupted, allowing the child to wake up alert and active during the day.

How To Promote Normal Sleep In Children

Healthy sleep habits, often referred to as sleep hygiene, are the cornerstone of normal pediatric sleep.

Key strategies include:

• Maintaining a fixed bedtime and wake-up time, even on weekends.
• Establishing a calm and predictable bedtime routine (bath, reading, prayer, or quiet conversation).
• Ensuring the sleep environment is dark, quiet, cool, and comfortable.
• Avoiding screen exposure (mobile phones, tablets, television) at least 1–2 hours before bedtime.
• Encouraging daytime physical activity and exposure to natural daylight.
• Avoid heavy meals, caffeine, or sugary drinks close to bedtime.
• Consistency is critical. Children thrive on routine, and predictable sleep schedules reinforce the body’s internal clock.

Home Remedies to Support Better Sleep

Simple, non-pharmacological measures at home can significantly improve sleep quality:

• Warm bath or gentle massage before bedtime to promote relaxation.
• Storytelling or reading can help transition from stimulation to calmness.
• Soft music or white noise for children who have difficulty settling.
• Comfort objects (a favorite toy or blanket) for younger children.
• Teaching relaxation techniques such as deep breathing to older children.
• Limiting late-evening academic pressure or emotionally charged discussions.

Importantly, sleeping pills or sedatives should never be used without medical advice.

Why Sleep Is Crucial for Growth and Development

Sleep plays a central role in nearly every aspect of child development:

• Growth hormone secretion peaks during deep sleep, directly influencing height and physical development.
• Brain maturation and learning depend on sleep for memory consolidation and neural connectivity.
• Immune function is strengthened during sleep, reducing infection risk.
• Emotional regulation improves with adequate sleep, reducing irritability and mood swings.
• Metabolic health is protected, lowering the risk of obesity and insulin resistance.

Chronic sleep deprivation disrupts these processes, with long-term consequences.

Common Pediatric Sleep Disorders

Pediatric sleep disorders are common and often under-recognized. They include:

• Behavioral insomnia of childhood (difficulty falling or staying asleep due to habits).
• Sleep-disordered breathing, including obstructive sleep apnea.
• Parasomnias such as night terrors, sleepwalking, and confusional arousals.
• Restless sleep disorders, including restless legs syndrome.
• Circadian rhythm disorders are particularly prevalent in adolescents.
• Early recognition and treatment are essential to prevent secondary behavioral and academic problems.

Relationship Between Sleep and Behavioral Disturbance

There is a strong and well-established link between poor sleep and behavioral issues in children.

Sleep-deprived children may present with:

• Hyperactivity and impulsivity (often mimicking ADHD)
• Inattention and poor academic performance
• Irritability, aggression, and emotional outbursts
• Anxiety and depressive symptoms
• Poor social interaction and reduced empathy

Future Consequences: Sleep, Aggression, and Crime

The long-term consequences of untreated sleep disorders extend beyond childhood:

• Chronic sleep deprivation affects impulse control, judgment, and emotional regulation.
• Adolescents with persistent sleep problems show higher rates of risk-taking behavior, substance use, and aggression.
• Longitudinal studies suggest associations between poor childhood sleep, antisocial behavior, and later involvement in violence or crime.
• Sleep deprivation impairs moral reasoning and increases reactive aggression, particularly in socially vulnerable populations.

Healthy sleep is a foundational pillar of pediatric health, equal in importance to nutrition, education, and emotional security. Promoting normal sleep from early childhood can improve behavior, academic success, mental health, and even societal outcomes in adulthood. Parents, schools, and healthcare providers must work together to recognize sleep as a priority—not a luxury—for every child.

Early investment in healthy sleep is an investment in healthier individuals and a safer society.

(By Dr Tanuj Kumar Verma, Consultant, Pediatric Intervention Pulmonologist and Intensivist at Cloudnine Group of Hospitals, Indirapuram)