World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

With careers, education, and overseas opportunities keeping many couples apart. Many have been in long-distance relationships for years.

So, according to the expert, long-distance marriages can create unique challenges when it comes to planning a pregnancy and managing fertility. Hence, couples know about the hidden fertility challenges and seek timely help.

Long-distance marriages are becoming increasingly common in India. There are a large number of couples who tend to live in different cities, states, or even countries because of work commitments, higher education, business responsibilities, or career opportunities abroad.

While technology helps partners stay emotionally connected, physical distance can sometimes make family planning more complicated. The couple must seek help from a fertility consultant and plan pregnancy accordingly.

The Hidden Fertility Challenges

For pregnancy to occur naturally, timing plays a critical role. When couples meet only occasionally, they may miss the woman's fertile window, which is the period during the menstrual cycle when conception is most likely.

This can reduce the chances of pregnancy even when both partners are otherwise healthy.

Delayed Fertility Evaluation

Moreover, another challenge can be delayed fertility evaluation. Many couples assume that because they are young and healthy, conception will happen whenever they decide to start a family and miss the fertility consultations. However, fertility naturally changes with age, particularly for women. In some cases, months or even years may pass before a couple realizes that distance and timing have reduced their opportunities to conceive.

Managing demanding jobs, travel schedules, time-zone differences, and long periods of separation can lead to stress, affect emotional well-being, sleep patterns, and overall health. These factors may indirectly influence reproductive health in both men and women.

Also read: Shamita Shetty’s Endometriosis Diagnosis Sparks Concerns About Risks Of Delayed Detection

Tips for Couples Planning a Pregnancy

So, couples in long-distance marriages should discuss family planning early rather than waiting until they are ready for pregnancy. Understanding the menstrual cycle and identifying fertile days can help maximize the chances of natural conception during visits.

Couples should go for routine fertility checks if they are trying to conceive without success. Basic tests for both partners can provide valuable information and help identify any concerns at an early stage.

Maintaining a healthy lifestyle, including regular exercise, balanced nutrition, stress management, and adequate sleep, can be beneficial for fertility health.

By understanding their reproductive health, communicating openly, and seeking medical guidance when needed, couples living miles apart can make informed decisions and improve their chances of achieving their parenthood goals.

By Dr. Neha Tripathi, Fertility Specialist, Nova IVF Fertility, Indirapuram

A baby’s arrival is described as one of the happiest moments in a woman’s life. Families celebrate, relatives visit, pictures are shared, and everyone asks one question — “How's the Baby?” But very few pause to ask the mother, “How are you?”

Behind the smiles, celebrations, and sleepless nights, many women silently struggle with something far deeper than exhaustion: Postpartum Depression (PPD). Unfortunately, in many homes, it goes unnoticed, misunderstood, or dismissed as “normal after delivery.”

Postpartum Depression is a medically recognized mental health condition that can affect women after childbirth. It is not “drama,” “weakness,” “overthinking,” or simply a phase of tiredness. While many mothers experience temporary mood swings, crying spells, irritability, or anxiety after delivery due to hormonal changes and exhaustion — commonly known as the “baby blues” — these feelings usually settle within a few days.

However, when sadness, fear, hopelessness, anxiety, anger, emotional numbness, or exhaustion continue for weeks and begin affecting daily life, sleep, appetite, bonding with the baby, or relationships, it may indicate postpartum depression.

More Common Than We Think

Experts estimate that nearly 1 in 7 women may experience postpartum depression after childbirth. Yet many cases remain unrecognized because symptoms are often normalized within families. In many Indian households, women are expected to “adjust” immediately after delivery — manage breastfeeding, care for the baby, attend to guests, recover physically, smile constantly, and return to routine life within days. This pressure often prevents mothers from openly expressing emotional distress.

Many women feel guilty admitting that they are struggling because society expects mothers to feel joyful all the time.

Why Families Often Fail to Recognize It

One of the biggest challenges with postpartum depression is that it does not always “look obvious.” A mother may still feed her baby, smile in front of guests, continue household responsibilities, or post happy pictures online while silently struggling emotionally.

Sometimes, even mothers, sisters, or older women in the family unintentionally dismiss the condition because they compare it to their own experiences. Statements like “we also had babies, and we managed” are common. However, every pregnancy, delivery, body, emotional response, and support system is different.

Reading about postpartum depression online may create awareness, but self-diagnosis alone is not enough. Many women may not have the emotional agency, clarity, or support to seek treatment themselves — especially when their feelings are repeatedly dismissed as routine stress or hormonal changes.

How Can You Recognize Postpartum Depression?

Some common signs include:

· Persistent sadness or crying

· Extreme exhaustion beyond normal tiredness

· Anxiety, panic, irritability, or anger

· Feeling disconnected from the baby

· Difficulty sleeping even when the baby sleeps

· Guilt, hopelessness, or fear of being a “bad mother”

· Avoiding conversations or social interactions

· Emotional withdrawal or loss of interest in daily life

If these symptoms continue for more than two weeks, professional support should be considered.

How Families Can Help

The biggest support a new mother can receive is emotional validation. Instead of dismissing her feelings with statements like “You are dramatic” or “Is the baby healthy?” families should ask:

· “How are you really feeling?”

· “You don’t have to handle this alone.”

· “We are here for you.”

A new mother does not need constant advice, comparisons, or pressure. She needs rest, reassurance, emotional safety, and practical help. Small gestures like helping with the baby, preparing meals, managing household work, accompanying her for appointments, or simply allowing uninterrupted sleep can make a significant difference.

Most importantly, families should encourage professional support without shame. Postpartum depression is treatable, and seeking help is not a weakness. Treatment may include counselling, therapy, emotional support, lifestyle changes, support groups, or medical treatment when required. Recovery takes time, patience, and understanding.

Why Ignoring It Can Be Harmful

Untreated postpartum depression can affect a mother’s emotional and physical health, bonding with the baby, relationships within the family, confidence, and recovery after childbirth. Most importantly, it can leave mothers feeling deeply isolated during one of the most vulnerable phases of their lives.

The Conversation We Need to Start

Becoming a mother does not make women immune to emotional struggles. A woman can deeply love her baby and still battle postpartum depression. It is real, common, and treatable. The problem is not always that mothers are unable to speak — sometimes, it is that nobody is willing to listen. Every mother deserves to feel heard, supported, and cared for after childbirth. Because after delivery, healing is not only physical; emotional recovery matters too.

(Dr Shilva, Consultant – Department of Obstetrics & Gynaecology, Cloudnine Group of Hospitals, Panchkula)_

Infants who do not receive the recommended vitamin K injection at birth face a significantly higher risk of dangerous bleeding, including bleeding in the brain, according to a new study.

The findings, published in JAMA Pediatrics, reinforce the importance of the routine newborn vitamin K shot in preventing Vitamin K Deficiency Bleeding (VKDB), a rare but potentially life-threatening condition.

Higher Risk of Bleeding in Babies Without Vitamin K

Researchers from the Karolinska Institutet in Sweden analyzed data from more than 2 million live births between 2003 and 2021.

The study found that babies who did not receive an intramuscular vitamin K injection had:

• 1.52 times higher odds of any bleeding episode during the first six months of life.
• 2.91 times higher odds of intracranial (brain) bleeding during the same period.

"Our findings have important clinical implications, highlighting the ongoing need for communication between healthcare practitioners and parents about the vital role of vitamin K prophylaxis in preventing potentially life-threatening bleeding in newborns," said lead researcher Eleni Simatou of the Karolinska Institutet.

Why Is Vitamin K Important For Newborns?

Also read: 13.5 Million Children Remain Zero-Dose In 2025 Despite Global Vaccination Gains: UN Report

Vitamin K is a fat-soluble vitamin essential for normal blood clotting and bone health. Newborns naturally have very low vitamin K levels, putting them at risk of Vitamin K Deficiency Bleeding (VKDB).

The American Academy of Pediatrics (AAP) has recommended a vitamin K injection for all newborns since 1961. The shot is highly effective in preventing VKDB, which can cause severe internal bleeding, including bleeding in the brain, and may lead to permanent brain damage or death.

Importantly, the vitamin K shot is not a vaccine. It is a one-time supplement given shortly after birth to provide babies with adequate vitamin K.

Growing Concern Over Refusal of Vitamin K Shot

The researchers noted that parental refusal of vitamin K injections has been increasing in several countries.

A separate JAMA analysis of US electronic health records, published earlier this year, found that refusal rates rose from 2.92% in 2017 to 5.18% in 2024. In Sweden, however, only 1.5% of newborns did not receive the vitamin K shot in 2021.

"Vitamin K at birth is safe and effective," said study author Kate Semidey of Florida International University.

"Our review found that babies who do not get the vitamin K injection are 81 times more likely to develop vitamin K deficiency bleeding."

In addition to the US, the refusal is also growing in countries like Canada, New Zealand , and Scotland.

The authors noted that refusal also appears to be more common in home births, where reporting may also be less complete.

Read More: Cyclosporiasis Outbreak: US Probes Taco Bell Link; CDC Reviews Over 5,100 Cases

Breastfed Babies Remain at Higher Risk

Breast milk contains relatively low levels of vitamin K. As a result, babies who are exclusively breastfed remain vulnerable to VKDB until they begin eating solid foods if they do not receive the birth injection.

The study also found a higher use of oral vitamin K, which is considered less effective than the intramuscular injection in preventing VKDB, particularly the late-onset form that can occur weeks after birth.