World Breastfeeding Week (WBW), held in the first week of August every year, is a global campaign supported by the World Health Organisation and UNICEF and many Ministries of Health and civil society partners on the protection, promotion and support of breastfeeding. This initiative was started in 1992 to encourage mothers to breastfeed their children and build a support community for new mothers who face any difficulties in breastfeeding.

Why Did We Need An Awareness Week?

Gynaecologist, obstetrician and founder of Baby Soon Fertility and IVF Center, Dr Jyoti Bali with 26 years of experience says, “A reason why some mothers stopped breastfeeding was because of the increased marketing of formula as a convenient solution compared to breastfeeding.”

Experts agree that women undergo physical changes in their bodies during their pregnancy and while breastfeeding too, however, these have been exaggerated. “Breastfeeding can lead to temporary changes in breast size and shape, but these changes are typically normal and revert to baseline after weaning. Perceptions about breastfeeding causing long-term body changes are often unscientific or exaggerated,” says Dr Rao.

These were some of the reasons why women stopped breastfeeding and thus an initiative like World Breastfeeding Week was started. This also aims to highlight the health benefits to the mother and the child on breastfeeding.

Benefits of Breastfeeding on Mother

Rao says that for the mother, it helps in faster postpartum recovery, reduces the risk of certain cancers, and can help with postpartum weight loss.

“Breast Feeding helps the mothers to shed their pregnancy weight more quickly because the production of milk requires the burning of calories,” agrees Dr Bali.

Other health benefits to mothers are postpartum healing, bonding with the baby and a decrease in the risk of ovarian cancer, mentions Dr Bali.

Breastfeeding Benefits on Baby

There are also nutritional values that help a preterm baby in his or her development. “For example, breast milk's higher protein content makes it easier for premature babies to absorb and digest than formula, which encourages better weight gain. Premature babies often have specific nutritional needs due to their early birth. Breast milk provides a tailored balance of proteins, fats, and carbohydrates that support their rapid growth and development. The composition of breast milk adjusts to meet the changing needs of a preterm infant, including higher levels of certain nutrients,” says Dr Goel.

Dr Bali also points out that breast milk contains antibodies, probiotics and DHA and ARA, a kind of fatty acids that are required for brain development. Thus, a baby can benefit a great deal from breastfeeding.

Health Risks When Not Breastfeeding

Poor breastfeeding practices in infancy and early childhood, resulting in malnutrition, contribute to impaired cognitive and social development, poor school performance and reduced productivity in later life.

Sarwa points out that psychological factors like stress, anxiety, postpartum depression, poor latch due to anatomical issues or improper positioning, and other medical conditions are the common reasons for this. “Identification and management of the specific cause, appropriate counselling by a healthcare provider, support (emotional and workplace both) and alternative feeding options,” he says.

Unable To Breastfeed Your Child? Here is What You Can Do

Do not be worried about its safety, Dr Rao says that donated milk is screened, pasteurised, and distributed to ensure safety and nutrition.

Are You a Working Mother?

“Purchasing a superior electric breast pump can increase the effectiveness of the procedure. Maintaining a consistent pumping schedule—ideally, every three to four hours—helps keep the milk supply steady. Pumped milk can be refrigerated for up to four days if stored in sterile containers or bags that have been labelled with the date and time. Milk can be frozen and thawed for extended storage,” suggests Dr Goel.

Maryland Governor Wes Moore has urged strengthening investment in maternal health initiatives in the US that will support mothers before and after they give birth.

Speaking to NBC News on the occasion of Mother’s Day on May 10, Moore, along with Arkansas Governor Sarah Huckabee Sanders, spoke about the need to improve access to care for mothers.

Moore, who has served as governor since January 2023, emphasized the need to leverage resources from the government, the private sector, and community organizations to address access gaps.

In light of this, the Maryland Governor highlighted a new partnership his administration entered with The Bridge Project to provide direct cash assistance to new mothers.

The Bridge Project, which has programs in 10 cities, counties, or regions across the country, offers mothers financial support and community resources to assist them during pregnancy and “for the first several years” with their baby.

“It’s going to happen for 150 families in the … areas of Maryland that you’ve had concentrated poverty being a long-term challenge,” said Moore, a father of two.

“And it’s now coming off the heels of additional initiatives that we pulled together, where we’ve reestablished the Governor’s Office for Children. We’ve started something called the ENOUGH Initiative, which is actually an acronym that stands for engaging neighborhoods, organizations, unions, governments, and households, which is the nation’s first place-based, state-led anti-poverty initiative,” he added.

Sanders Urges Bipartisan Action to Improve Maternal Health

Meanwhile, Sanders, who has three children, said she made maternal health a priority after becoming governor, citing Arkansas’ consistently poor ranking in maternal mortality rates.

“If we can see these women and help them and support them from the very beginning of their pregnancy all the way through, then we can help address some of these problems, and we can change maternal health,” Sanders. “Not just in our state, but across the country.”

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Sanders said she convened a strategic working group to identify ways to improve maternal health outcomes throughout the state and was “pleasantly shocked by how many people showed up.”

“People that I know actively campaigned against me were some of the most helpful people in developing our strategic plan on how we were going to address this problem in Arkansas,” the governor added. “It is something that breaks down a lot of walls. Everybody knows a mom. Everybody has a mom.”

The working group led Sanders to introduce the Healthy Moms, Healthy Babies Act and other initiatives, including the Proactive Postpartum Call Center run through the University of Arkansas for Medical Sciences, which calls women in their first six weeks postpartum to ask and answer questions about physical and mental health.

Maternal Mortality In The US

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As per March 2026 data from the Centers for Disease Control and Prevention (CDC), the 2024 figures raise concerns about maternal health in the country. The US has already had one of the highest maternal mortality rates among high-income countries.

The CDC's report stated that in 2024, 649 women died of maternal causes in the United States, compared with 669 in 2023

The maternal mortality rate for 2024, 17.9 deaths per 100,000 live births, shows no significant decline from 18.6 deaths in 2023.

In most cases, mothers tend to focus more on the health of their family members than on their own. With all the other tasks that mothers have to undertake, health check-ups are generally left out. Nonetheless, it is important for women to undergo yearly health tests so that any disease can be identified early enough and proper preventive measures can be put into place.

Why Regular Health Check-Ups Matter for Women

Some of the physical and hormonal changes that women undergo include pregnancy, delivery, menopause, and aging. These changes make women more prone to illnesses like anemia, thyroid disorders, diabetes, high blood pressure, osteoporosis, and cancer. Regular medical examinations offer women a chance to track their health and prevent future complications.

One of the biggest advantages of health screenings is early diagnosis. Conditions like type 2 diabetes, hypertension, and thyroid dysfunction, among others, have no apparent symptoms in their early stages. However, with screenings, one will be able to diagnose any abnormality and treat or manage the situation.

The ideal health screening process should start with a thorough physical exam. Some of the things that you may consider at the beginning include taking your blood pressure, weight, and body mass index (BMI). In addition, the heart rate and general health status can provide some critical insights regarding your health status.

Tests That Women Must Skip

Basic blood tests are equally important. The CBC test is conducted to check the presence of anemia, infections, or any deficiency.

A glucose test should be conducted to rule out diabetes or prediabetes. A lipid test should also be conducted to measure the level of cholesterol.

Thyroid tests are highly recommended for women, considering that thyroid disorders have become very common. They affect metabolism, weight management, mood regulation, and the menstrual cycle.

Tests for Vitamin D and Vitamin B12 can also be conducted if the woman experiences tiredness or weakness.

Routine Cancer Screening

Another essential preventive measure that should not be ignored regarding maternal health is routine screening against various forms of cancer. Routine breast exams and mammograms are useful in the early diagnosis of breast cancer, while Pap smear tests will screen for abnormal growths in order to reduce the likelihood of developing cervical cancer. Some women will require further and more thorough testing due to their age group or because of a family history of such conditions.

Other Preventive Health Check-ups

Attention should also be paid to maintaining healthy bones, particularly among women over 40 years of age. Screening for bone strength can detect the early stages of osteoporosis, avoiding future problems with broken bones.

The mental aspect is yet another crucial element that often goes unnoticed. Stress, anxiety, depression, and even insomnia can be prevalent among those women who try to cope with too many tasks at once. Yearly health visits are also a chance to speak to experts about one's emotions and lifestyle.

In summary, annual health visits are not only some kind of obligatory ritual—they are one of the most significant investments in one's health and well-being. Healthy mothers have more chances to look after their children and feel good about themselves and their lives.

The postpartum period is often entirely centered around the baby, and a mother’s recovery is supposed to proceed quietly in the background. Many women continue to feel uncomfortable months after delivery, but they treat that discomfort as a normal part of being a mother. One of the most underreported and misunderstood conditions is Pelvic Organ Prolapse (POP), which is a condition of the postpartum period resulting from the weakening of pelvic floor muscles post-pregnancy and childbirth.

What Happens To The Body After Childbirth?

Pregnancy and vaginal delivery place a significant strain on the muscles and tissues of the pelvic floor, which support the expansion of the uterus, bladder, and bowel. Extended periods of labour, large babies, multiple pregnancies, and challenging deliveries can diminish these support systems even further. When a woman's pelvic floor weakens, her pelvic organs, such as the bladder, uterus, or rectum, may shift downward into the vaginal canal, leading to pelvic organ prolapse.

Why The Condition Often Goes Unnoticed

Pelvic Organ Prolapse tends to develop gradually, making its symptoms easy to ignore. Many women think bladder leakage, pelvic heaviness, or discomfort are all part of postpartum recovery, and so do not talk about them because they are embarrassed or unaware. Many new mothers also sacrifice their own health in favor of baby care, pushing off seeking medical care until symptoms start interfering with everyday life.

Signs your body may still be recovering:

• Pressure or heaviness in the pelvic area
• Urinary leakage when coughing, sneezing, or exercising
• Constipation or pains in the bowel
• Difficulty emptying the bladder completely
• Pain in the lower back and/or in the pelvis
• Sense of “something coming down” vaginally

How To Aid Postnatal Pelvic Recovery

• Practice gentle Kegel exercises to strengthen pelvic floor muscles
• Start light movement, such as short walks and gentle stretching
• Maintain proper posture while sitting, standing, and breastfeeding
• Avoid heavy lifting and high-impact exercises in the initial recovery phase
• Stay hydrated and consume a nutrient-rich diet to support tissue healing
• Get adequate rest and sleep for overall recovery
• Consult a doctor if experiencing urinary leakage, pelvic pain, or heaviness for a prolonged period.

Pelvic Organ Prolapse is common, treatable, and manageable, but many women quietly navigate suffering since these conversations are rarely had publicly. Early detection of the symptoms and support to overcome these can greatly enhance longer-term recovery and quality of life postpartum.