Energy bars, for the first time took off in the market in 1980s. This was first marketed as a "workout fuel" for athletes. Then, followed the advertising of the cars as something that also helps with weight loss. Now, they are not only something that only can be seen in gyms, but have made it to the mainstream. They are available in almost everywhere, in snack aisle of a gas station, supermarket, and even drugstores. As per a market research agency Mintel, around 40% of people say they eat an energy bar one a few time a week.

The way it has been marketed, and packaged make you seem like it is good for you. However, it may not be the case with most of them. In fact, even with the bars that claim to have high protein, are nothing, but just candy bars. So, how to know which one is good for you?

What are "Energy" bars?

There are many studies that reveal that there is no one special ingredient in these bars that works as an energy booster. Energy usually means calorie, which is measured in how much food or a drink fuels the body. As per experts, calories come from many sources including carbohydrates, protein and fat. However, for your body, it is easier to break down carbs faster than protein or fats. Thus, all carbs are converted to glucose, which is a sugar that enters the bloodstream and is used by cells for energy.

In fact, even in carbs, sugar and white flour is broken fastest of all. This could be helpful if you perform a demanding activity, such as running a marathon, as it can deplete your cells existing glucose. This is why eating a quickly digested carb, like an energy bar, can replenish them and gives you a little push to keep you going.

However, not everyone needs this push for a day-to-day life. Simple carbs also make your sugar levels rise rapidly, but it also falls back down just as quickly. This is because your body pumps out insulin to sweep the glucose into cells. This sugar crash can in fact, make you feel tired and hungry all the time. In such a case, what you body really needs is sustained energy that only comes from carbs combined with fiber, protein and fat. These slowly releases glucose into your bloodstream and keep the blood sugar levels steadier.

What's good And What's Not?

There are bars that combines a combination of carb, fiber, protein and fat, but not all of them use wholesome ingredients. For a healthier pick, always look for ingredients which uses unprocessed foods and whole grains like nuts, seeds, and dried fruit. These nutrients are usually more nutrient packed than the ones that are processed.

For grain-based bar, check for whole grains like oats or quinoa. Whole grains also reduce inflammation and harmful LDL cholesterol which protects the heart. As per a 2016 BMJ study, three servings a day could also reduce the risk of heart diseases by 22%.

In terms of what to avoid, you can look out for:

Too Many Calories: If you are someone who exercises a lot, then you can go for a 200 to 400 calorie bar. If you are not someone who exercises a lot, then such a high calorie rate could lead to weight gain.

Added Sugar: There is rarely any need to say why it is harmful for health. As per the American Heart Association, 25 grams is the recommended daily added-sugar threshold for women and 36 grams for men. Too much added sugar could lead to weight gain, type 2 diabetes and heart problems. In an "energy" bar, the natural sources of added sugars can be concentrated fruit juices and honey, which are not the better options than sugar or syrups.

Even if you bar says zero added sugar, make sure to read it correctly, as some of them use artificial sweeteners or dried fruits.

Processed Protein: While many think protein is great for building muscles and losing weight, not always does protein help, especially if the protein is processed. If in a bar, the source of protein is from protein powder, then it is not the best thing to choose. Always go for whole food proteins such as eggs, nuts or seeds. The daily recommendation is 0.36 grams per pound of body weight or 54 grams for a 150 pound person.

Processed Fiber: The recommended fiber intake is 28 grams daily, but most Americans also do not get this. Here too, read the label to see if your fiber comes from whole grains, nuts and fruits, and not from processed fibers like chicory root or inulin.

In India, over half of adolescent girls and women are anaemic; one-fifth have low Body Mass Index, while micronutrient deficiencies like Vitamin D and Vitamin B12 affect 60% and 53% of girls and women, respectively. The resulting lack of energy, poor ability to concentrate, bone pain, chronic fatigue, insomnia, and a variety of other health challenges cause significant loss of quality of life, poor productivity, and high morbidity among women.

The multifactorial causation theory of nutrition effectively defines that, alongside nutrition-specific factors, nourishment depends on nutrition-sensitive factors, including socio-economic and cultural factors, that are often shaped by communities.

Although women almost universally prepare food at home, gender norms compel women to prioritise serving food to family members before themselves, resulting in smaller portions and nutritionally inferior diets for themselves. This is particularly harmful to women when the demands of the body are high, such as during adolescence, pregnancy, breastfeeding, and peri-menopause. To break such harmful practices reinforced through generations, focused social and behaviour change (SBC) strategies that foster community action are essential.

Re-Positioning Women’s Nutrition for Effective Behaviour Change

The objective of SBC is to change knowledge, attitudes and practices of target groups and stimulate social change at the local and national level. Good SBC efforts can encourage community engagement, influence social norms, support policy advocacy, promote service uptake, reach underserved populations and foster a media environment that resonates with downstream engagement. Community Action can be an outcome of a good SBC effort.

An SBC approach meant to centre a woman’s nutrition needs within a household must target all decision makers within that family and community such as husband, mothers-in-law, elders, local leaders and other influencers. Rather than adopting a narrow woman-centred approach, messages that position the health and nutrition of a woman as central for the well-being of the entire family are more effective.

Communication strategies that emphasise outcomes that are valued by families, such as better nutrition leading to a reduction in sickness-related income loss, decreased healthcare expenditure, increased savings and improved productivity, are more appealing and acceptable in Indian and other similar societies. Such framing aligns women's nutritional needs with aspirations families are motivated to achieve.

Behaviour change rarely occurs after a single exposure to a message. New ideas gain acceptance when repeated consistently by trusted community sources like ASHAs, Anganwadi Workers, SHG leaders, Panchayat representatives, faith-based leaders, community elders, and frontline health workers. Consistent messaging across platforms builds trust, creates social acceptance, and gradually shifts expectations regarding women's health.

Also read: Eating 4–6 Servings of Whole Grains Daily May Lower Heart Disease Risk

Fostering Community-Led Collective Action

Evidence demonstrates that community-led collective action effectively shifts entrenched norms. Women's collectives provide safe spaces for discussion, peer learning, and collective problem-solving, becoming agents of social change rather than mere beneficiaries. Sustainable improvements require interventions operating simultaneously across multiple levels:

• Individual level: Knowledge, confidence, and agency for informed nutritional choices.
• Household level: Positioning women's health as essential for effective caregiving, household productivity, reduced healthcare costs, and overall family well-being.
• Community level: Women's collectives, SHGs, youth groups, Panchayats, and faith-based organisations fostering dialogue and establishing healthier behaviours as socially desirable.
• Institutional level: Frontline workers requiring training, supervision, and culturally appropriate tools for consistent messaging.
• Policy level: Integrating nutrition with livelihoods, women's empowerment, social protection, and primary healthcare rather than isolated sectoral programmes.

Also read: Can An Overweight Child Be Malnourished? Signs Of Hidden Malnutrition In Kids

Lessons from Implemented Programmes

JEEViKA, Bihar's State Rural Livelihoods Mission, demonstrates effective change. Rather than presenting maternal and child nutrition as isolated health issues, JEEViKA positioned nutrition within household well-being. Messages focused on how improved food practices enhance productivity, increase income, and strengthen family well-being. This framing resonated with household priorities and encouraged wider family participation, contributing to substantial improvements in dietary practices without directly challenging cultural norms. Messages were discussed during SHG meetings, reinforced through peer support, and complemented by frontline health services.

Alive & Thrive, implemented by FHI 360, generated important evidence on culturally grounded social and behaviour change communication in Bihar. Formative research found poor maternal diets driven less by food scarcity than by household norms regarding meal frequency, food allocation, and perceptions about eating during pregnancy. Importantly, many pregnant women were willing to consume more diverse diets when household members supported changes and messages addressed prevailing beliefs rather than simply providing nutritional advice. The programme emphasised repeated interpersonal communication, practical counselling, engagement of influential family members, and community-based reinforcement.

Food fortification provides a cost-effective population-level complement to this goal. Fortified staples can help bridge micronutrient gaps; however, they are complementary to, and not a substitute for, a balanced and diversified diet.

A comprehensive review across India, Bangladesh, and Vietnam concluded that integrating social and behaviour change interventions into community-based women's groups improves maternal and child nutrition practices through peer support, collective efficacy, and existing social capital.

The Way Forward

Improving women's nutrition requires moving beyond food distribution, supplementation, and knowledge-sharing. The challenge is fundamentally social as much as nutritional. Food availability creates opportunity, but social norms determine utilisation. Lasting improvements depend on transforming beliefs, behaviours, and relationships governing food allocation within households, demanding culturally grounded communication, repeated reinforcement from trusted actors, and sustained collective action through women's groups.

Women's nutrition should be recognised as a strategic investment in household resilience, economic productivity, community development, and national human capital, not solely a maternal and child health issue. When women are well-nourished physically and mentally, benefits extend far beyond individual health.

Future programmes should move beyond information dissemination towards community-owned social norm transformation, using collective action as catalysts for sustained behavioural change. This represents one of the most promising pathways for improving women's nutrition at scale while strengthening family health, livelihoods, and community resilience.

By Dr Amrita Misra, Visiting Professor, Azim Premji University

Whole grains are becoming more popular day by day because of their nutritional benefits, and a recent study has highlighted another major advantage of eating four to six servings. According to the study published in the European Heart Journal, eating four to six servings of whole grains every day may help lower the risk of heart disease. As heart disease is arguably one of the most fatal ailments, these findings, if true, can give hope to millions.

The research shows that eating a diet rich in whole grains may help to prevent heart disease. The study emphasizes that these foods reduce body weight, blood pressure, cholesterol levels, and glucose in the blood, which in turn play a major role in lowering the risk of heart disease overall.

The lead researcher Dr. Helda Tutunchi from Tabriz University of Medical Sciences, Iran said, "Although higher whole-grain intake has long been linked to better heart health in population studies, clinical trials have produced mixed findings. This left an important practical question unanswered: How much whole grain should people eat to meaningfully improve cardiovascular health?"

"To address this, we systematically combined and analyzed all available randomized controlled trials to identify the amount of whole grain associated with the greatest benefits." She added.

The findings came after trials conducted across Asia, Europe, the United States, Canada, Australia, and Brazil. Notably, more than 6,500 people took part in these trials. The thorough analysis showed that whole grains significantly reduced people's body weight, waist circumference, and blood pressure, as well as levels of total cholesterol and low-density lipoprotein cholesterol, triglycerides, glucose, and interleukin-6, a sign of inflammation in the blood.

The study suggested that these benefits might be seen in those who eat 30 to 40 grams of whole grains per day, but the maximum benefits were found in people eating 60 to 100 grams per day. This amounts to around four to six servings of whole grains a day—for instance, oatmeal, a sandwich made with whole-grain bread, and a serving of brown rice.

In an accompanying editorial, Dr Cecilie Kyrø of the Danish Cancer Institute in Copenhagen and her colleagues noted that more than 50 years ago, Sir Denis Burkitt and his fellow researchers suggested that refining staple carbohydrates—and removing the cereal fibre in the process—could contribute to a wide range of Western diseases by affecting stool volume, bowel transit time and the environment within the colon.

Whole grains are cereal grains that retain all three major components—bran, germ and endosperm—in the same proportions found in the intact grain. They can be consumed as whole kernels or flakes, or ground into flour and used to make bread and other foods.

When we think of malnutrition, we often picture a child who is thin or underweight. But malnutrition can sometimes look very different. An overweight child can also be malnourished.

A child may consume enough—or even too many—calories and still not get the nutrients needed for healthy growth. Diets high in processed foods, sugary drinks and refined carbohydrates can lead to excess weight while being poor in iron, calcium, vitamin D, vitamin B12, protein and other essential nutrients.

This is particularly important today, when childhood overweight and obesity are increasing alongside micronutrient deficiencies. A child’s weight alone therefore cannot tell us whether the child is adequately nourished.

Parents need to look at the overall picture—growth pattern, height and BMI for age, dietary habits, physical activity and, when required, blood tests for specific deficiencies.

Parents should also remember that “eating more” does not always mean “eating better”. A balanced diet containing adequate protein, vegetables, fruits, whole grains and other nutrient-rich foods is essential.

The goal should not simply be a healthy weight, but a healthy, well-nourished child.

Dr. Ashish Gautam, Principal Director, Robotic Surgery, Laparoscopic & Minimal Access Surgery, Max Hospital, Patparganj