Energy bars, for the first time took off in the market in 1980s. This was first marketed as a "workout fuel" for athletes. Then, followed the advertising of the cars as something that also helps with weight loss. Now, they are not only something that only can be seen in gyms, but have made it to the mainstream. They are available in almost everywhere, in snack aisle of a gas station, supermarket, and even drugstores. As per a market research agency Mintel, around 40% of people say they eat an energy bar one a few time a week.
The way it has been marketed, and packaged make you seem like it is good for you. However, it may not be the case with most of them. In fact, even with the bars that claim to have high protein, are nothing, but just candy bars. So, how to know which one is good for you?
There are many studies that reveal that there is no one special ingredient in these bars that works as an energy booster. Energy usually means calorie, which is measured in how much food or a drink fuels the body. As per experts, calories come from many sources including carbohydrates, protein and fat. However, for your body, it is easier to break down carbs faster than protein or fats. Thus, all carbs are converted to glucose, which is a sugar that enters the bloodstream and is used by cells for energy.
In fact, even in carbs, sugar and white flour is broken fastest of all. This could be helpful if you perform a demanding activity, such as running a marathon, as it can deplete your cells existing glucose. This is why eating a quickly digested carb, like an energy bar, can replenish them and gives you a little push to keep you going.
However, not everyone needs this push for a day-to-day life. Simple carbs also make your sugar levels rise rapidly, but it also falls back down just as quickly. This is because your body pumps out insulin to sweep the glucose into cells. This sugar crash can in fact, make you feel tired and hungry all the time. In such a case, what you body really needs is sustained energy that only comes from carbs combined with fiber, protein and fat. These slowly releases glucose into your bloodstream and keep the blood sugar levels steadier.
There are bars that combines a combination of carb, fiber, protein and fat, but not all of them use wholesome ingredients. For a healthier pick, always look for ingredients which uses unprocessed foods and whole grains like nuts, seeds, and dried fruit. These nutrients are usually more nutrient packed than the ones that are processed.
For grain-based bar, check for whole grains like oats or quinoa. Whole grains also reduce inflammation and harmful LDL cholesterol which protects the heart. As per a 2016 BMJ study, three servings a day could also reduce the risk of heart diseases by 22%.
In terms of what to avoid, you can look out for:
Too Many Calories: If you are someone who exercises a lot, then you can go for a 200 to 400 calorie bar. If you are not someone who exercises a lot, then such a high calorie rate could lead to weight gain.
Added Sugar: There is rarely any need to say why it is harmful for health. As per the American Heart Association, 25 grams is the recommended daily added-sugar threshold for women and 36 grams for men. Too much added sugar could lead to weight gain, type 2 diabetes and heart problems. In an "energy" bar, the natural sources of added sugars can be concentrated fruit juices and honey, which are not the better options than sugar or syrups.
Even if you bar says zero added sugar, make sure to read it correctly, as some of them use artificial sweeteners or dried fruits.
Processed Protein: While many think protein is great for building muscles and losing weight, not always does protein help, especially if the protein is processed. If in a bar, the source of protein is from protein powder, then it is not the best thing to choose. Always go for whole food proteins such as eggs, nuts or seeds. The daily recommendation is 0.36 grams per pound of body weight or 54 grams for a 150 pound person.
Processed Fiber: The recommended fiber intake is 28 grams daily, but most Americans also do not get this. Here too, read the label to see if your fiber comes from whole grains, nuts and fruits, and not from processed fibers like chicory root or inulin.
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Starbucks is facing a class-action lawsuit in the US for marketing eight protein beverages as "sugar-free" despite containing between 13 and 21 grams of sugar in a venti serving. The lawsuit filed in Seattle states the drinks are labelled in a misleading manner that violate federal regulations. In response, Starbucks has denied the claims.
According to Reuters, the sugar comes from lactose, the naturally occurring sugar in milk, rather than sugar added to the beverages. Starbucks says the drinks contain no added sugar and that their nutritional information is available on its website and other platforms.
Also read: Nearly 1 In 4 US High School Seniors Drink Energy Drinks Daily: Doctors Warn About Caffeine Risks
Hagens Berman filed the suit on behalf of three consumers who bought Starbucks’ sugar-free protein drinks in California, New York and Washington.
“Consumers avoid sugar for various reasons, whether that be general health, diabetes and blood glucose levels or other factors, and for many, a staunch mislabeling like this is significant,” said Steve Berman, a co-founder and managing partner of the Seattle-headquartered firm.
The drinks named in the lawsuit include sugar-free vanilla and caramel protein lattes and matchas, along with their iced versions. Starbucks' U.S. website listed a 16-ounce (0.5-liter) Sugar-Free Caramel Protein Matcha with 16 grams of sugar and a 20-ounce (0.6-liter) version of the same drink with 21 grams of sugar.
The drinks are marketed as “sugar-free,” but the amount of sugar in each beverage was also mentioned, including a note that said that they were made without added sugar.
“We believe these claims have no merit,” a Starbucks spokesperson said Monday. “Starbucks has consistently and clearly provided information about its protein beverages, sugar-free options, customization choices and nutritional content across product announcements, menus, marketing materials, Starbucks.com and the Starbucks app, and we intend to vigorously defend ourselves in this matter.”
Also read: Red Bull Vs FSSAI: Beverage Giant Can Retain The 'Energy Drink' Label; What Are Its Health Risks
The American Heart Association says that naturally occurring sugars are found in foods like milk and fruit, while added sugars are added during the preparation. Lactose in milk is therefore not the same as added table sugar or syrup.
However, “naturally occurring” does not mean the amount is irrelevant or it is completely healthy. Total sugar still contributes carbohydrates and calories, and affects the overall nutritional profile of a beverage.
High consumption of sugary foods and beverages can contribute to excess calorie intake and obesity. Excess sugar intake is also linked with a higher risk of conditions including type 2 diabetes and cardiovascular disease. WHO also identifies sugar consumption as a major risk factor for dental caries.
The American Heart Association recommends limiting added sugar to no more than 25 grams per day for most women and 36 grams for men.
Therefore, a drink containing 21 grams of naturally occurring sugar cannot simply be counted as 21 grams of added sugar, but the number still gives consumers useful information about what they are drinking.
Naturally added sugars do not make it fit for consumption, especially for someone monitoring blood glucose. Lactose is a carbohydrate and is broken down into glucose and galactose during digestion.
Therefore, people with diabetes or those specifically trying to control their carbohydrate intake may still need to account for the total carbohydrate and sugar content of a drink rather than trusting terms such as “sugar-free” or “no added sugar.”
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A 20-year-old girl came in with a three-year history of missing periods, sometimes for three to four months at a stretch. She had also noticed increasing facial hair, a common sign of hormonal imbalance. She was thin-looking and had a normal body weight, with no history of significant weight gain. Further evaluation, however, showed that she had PCOS along with metabolic abnormalities.
Her case highlights an important misconception: PCOS does not always come with weight gain. Women with normal body weight can also develop the condition, and appearance alone cannot determine whether someone has PCOS.
Many women with PCOS focus on eliminating sugar, carbohydrates or processed foods, but overlook whether their diet provides enough protein, fibre and essential nutrients. PCOS can affect menstrual cycles, ovulation, androgen levels and metabolic health, and insulin resistance does not affect everyone in the same way.
Diet is also only one part of management. Hormonal factors, physical activity, sleep, genetics and individual metabolic health can influence symptoms. Persistent symptoms do not necessarily mean that someone is eating incorrectly.
Poha, upma, idli, rice and roti can all be part of a balanced diet. The focus should be on the overall meal rather than eliminating familiar foods.
A balanced meal can include:
Carbohydrates do not need to be eliminated. Pairing them with protein and fibre can improve satiety and contribute to better overall metabolic health.
Also read: Ozempic, Wegovy & PMOS: How GLP-1 Drugs Are Changing PMOS Treatment?
One common myth is that every woman with PCOS needs to follow a very low-carbohydrate diet. Another is that being thin means PCOS is unlikely. Neither reflects the full picture.
Overly restrictive diets can also result in inadequate nutrition and may be difficult to sustain. The goal should be a balanced eating pattern rather than a growing list of foods to avoid.
Iron may require attention when menstrual bleeding is heavy or prolonged, while vitamin B12 can be relevant when animal foods are limited. Calcium and vitamin D are also important when dietary intake is inadequate. Supplements should be considered according to individual needs and medical advice rather than taken routinely.
Also read: Why Rebranding PCOS As PMOS Could Mark A New Era In Women’s Health
Regular physical activity, adequate sleep and a consistent routine can support overall metabolic health. Depending on symptoms and individual needs, medical treatment may also include medicines to regulate periods, manage specific hormonal symptoms, address insulin resistance where appropriate, or support fertility.
PCOS is generally a long-term condition rather than one with a single permanent cure, but its symptoms and associated metabolic concerns can be effectively managed.
Women should consider medical evaluation if they experience:
The goal of PCOS management is not to eat less or eliminate more foods. It is to understand the individual pattern of symptoms and build sustainable habits that support nutritional, hormonal and metabolic health.
By Dr Ranjana Sharma, Senior Consultant, Obstetrics and Gynaecology, Indraprastha Apollo Hospital, Delhi
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The consumption of energy drinks among teenagers has increased in the US. This has sparked concerns among doctors about caffeine toxicity, sleep, heart health, and the effects on their developing brains.
According to the latest federally funded Monitoring the Future survey, 23% of 12th graders said they consumed energy drinks daily. The figure was 20% among 10th graders and 18% among eighth graders.
The findings come as a group of doctors have raised concerns about the growing consumption of energy drinks among young people, particularly after Monster Energy signed a sponsorship deal with the Big 12 Conference, a major US college sports organisation.
The deal puts Monster branding on football and basketball jerseys, fields, courts and digital and social media platforms. Doctors have urged the conference to pause the partnership and called for greater scrutiny of energy drink marketing to young people.
Also read: Exclusive: From IPL To Olympics — How Sport Became A Marketing Tool For Junk Food And Sugary Drinks
Dr. Robin Ireland told HealthandMe how marketing unhealthy foods and drinks through sports affects children.
He said, " Sport presents glamour and excitement, and children look up to big performers and superstars who often promote products they probably don't consume themselves because they're not good for sporting performance. Yet their names and images are used to create that excitement and, as you described, a health halo. Brands want to be associated with that healthy image. Athletes think that if they want to perform like a Sachin Tendulkar or another superstar, they need a sports drink or energy drink. And of course, they don't. But that's what the brands are trying to do."
Doctors involved in the campaign say their concern extends beyond Monster and applies to energy drinks as a category.
Dr Matthew Nelson, an Idaho cardiologist told US News, “Kids are going to see energy drinks now promoted by the universities and the athletes that they admire and want to emulate. The kids will think of them as sports drinks, which they’re not.”
Energy drinks can contain large amounts of caffeine. Depending on the product, a single serving can contain 80 to 300 milligrams of caffeine. An eight-ounce coffee typically contains around 80 to 100 mg, while some soft drinks contain 50 mg or less.
The American Academy of Pediatrics recommends that children and teenagers avoid energy drinks and advises those aged 12 to 18 to limit caffeine to no more than 100 mg a day.
Too much caffeine can increase heart rate and blood pressure and may cause sleep problems, agitation, and dehydration. In more severe cases, excessive stimulant intake can contribute to abnormal heart rhythms and seizures.
Dr Tamara Hannon, an Indiana paediatrician and chair of the American Academy of Pediatrics' nutrition committee, described the effect of excessive stimulants on the body.
She said, “The same thing can happen when you deliver stimulants to people. The heart can wear out, the nervous system can go haywire and you can have really serious consequences.”
Monster Energy, meanwhile, has defended its products, saying caffeine and other ingredients in its drinks are also found in many other foods and beverages.
The company said, “Mainstream energy drinks have been marketed worldwide for more than 30 years and more than 100 billion energy drinks have been sold and safely consumed globally.”
The company also said its products carry warnings and that its members do not sell or market energy drinks in K-12 schools.
Also read: Red Bull Vs FSSAI: Beverage Giant Can Retain The 'Energy Drink' Label; What Are Its Health Risks
In 2017, 16-year-old Davis Cripe of South Carolina died after developing an abnormal heart rhythm following consumption of an energy drink. According to his father, Sean Cripe, Davis had consumed a Mountain Dew and a latte from McDonald's earlier that day before drinking the energy drink. He did not have a known heart condition and was not a regular energy-drink consumer.
“He chugged an energy drink — like, just trying to be cool,” Sean Cripe said. His father later said, “We had talked to him and let him know that they weren’t healthy. We didn’t understand they could be deadly.”
Doctors stress that deaths associated with energy drinks are rare, and Davis' case does not mean every teenager who consumes an energy drink will experience a life-threatening complication. But it illustrates why excessive caffeine consumption can be concerning in young people.
Teenagers may consume caffeine from several sources in the same day, including energy drinks, coffee, soda and other caffeinated beverages. That can make it difficult to recognise how much caffeine they are actually consuming.
Doctors recommend that parents talk to teenagers about the difference between energy drinks and sports drinks and pay attention to all sources of caffeine in their diets.
The US Centers for Disease Control and Prevention also recommends educating children about the harms of excessive caffeine consumption.
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