Many of us may have taken ibuprofen, sometimes two pills at once, especially when we are struggling with menstrual cramps. Well, as good these pills may be in treating the pain, they are not recommended for your health, especially if you are someone who consumes it on a daily basis or frequently. Gastroenterologist Trisha Pasricha, MD, writes in The Washington Post about why should you avoid taking nonsteroidal anti-inflammatory drugs, or NSAIDs, such as ibuprofen, naproxen and aspirin.

What happens when you consume pain killers?

She writes that NSAIDs are great in treating short term pain. They comprise of a group of drugs that inhibit the production of prostaglandins, which serve as a variety of purposes in the body. Some of which also includes contracting the uterus during menses and regulating blood flow in our vessels.

While one to two doses every now and then is okay, following a regular dosage routine, which could range from several times a month, or twice in an hour or so could lead to health risk. NSAIDs are well known to increase intestinal permeability. This means, these painkillers could damage the lining of your gut.

A 2018 review by Ingvar Bjarnason et. al., also writes about how NSAIDs can reduce the blood flow in the tiny vessels that feeds our guts. It can also disrupt the intestinal cells forming a barrier between the outside world and your insides.

What can be done?

While people with conditions like migraines, chronic back pain or bad period cramps can find NSAIDs to be helpful. It is always advisable to have a chat with your physicians to explore NSAID alternatives.

Pasricha suggests acetaminophen.

However, if someone is in dire need of NSAID, her tip is to take the pill right at the start of your symptoms. She says that the drug can do a far better job at stopping things at the source than chasing after all prostaglandins.

Why is it a concern?

NSAIDs are available as over the counter drug, which means people do not need a prescription for it and can make medical decision about them without the guidance of a physician.

A 2018 study published in the Official Journal of the International Society for Pharmacoepidemiology by David W Kaufman, et.al., found that 15% of adult ibuprofen users in the US have exceeded the maximum recommended daily dose. The study also mentions that more than a third of ibuprofen users were taking other NSAIDs, like aspirin and naproxen, while consuming ibuprofen at the same time. Out of these, 61% did not realise that they were using NSAIDs.

Pasricha talks about how it ruptures the gut wall, as she herself has rushed to the hospital in the middle of the night "far more times than" she can count "to perform an emergency endoscopy on someone who was bleeding profusely from an ulcer caused by NSAID".

Another 2009 study published in the American Journal of Gastroenterology states that as many as 1 in 4 chronic NSAID users will get an ulcer and about 4% will bleed or rupture through the gut wall.

An older study from 2005 titled A quantitative analysis of NSAID-induced small bowel pathology by capsule enteroscopy, found that as 75 percent of people regularly using NSAIDs develop low-grade inflammation in their small bowels. NSAIDs can also lead to development of fatty liver disease. This happens because your gut lining becomes more permeable, more toxins and bacteria from the outside world enters your liver and leads to inflammation.

A 2011 study titled Haemoglobin decreases in NSAID users over time: an analysis of two large outcome trials, states that as many as 6% of people taking NSAIDs regularly have found their blood count dropping within a few months of starting the medicines, this suggests that this is due to the small, slow amount of bleeding in the gut overtime.

You open Instagram for "just five minutes". Forty-five minutes later, you look up — and you have forgotten why you picked up your phone in the first place.

If this sounds disturbingly familiar, you are not alone. Across India, neurologists are seeing something deeply concerning: a generation of young, otherwise healthy individuals who are struggling to recall names, lose their train of thought mid-sentence, and find sustained focus nearly impossible. Informally, it's being called "brain rot" — and it is no longer a meme. It is a medical reality.

"The brain is not designed for 300 micro-decisions per hour. When you doom-scroll, you are not relaxing — you are exhausting your prefrontal cortex."

Reels, shorts, and endless social media feeds are engineered to exploit the brain's dopamine reward system. Every swipe delivers a micro-burst of novelty. The hippocampus — our memory consolidation center — requires periods of quiet and depth to encode information properly.

Constant digital stimulation denies it that window. The result is shallow processing: we end up consuming huge amounts of content but actually retain very little of it. Over time, this rewires the brain's attention architecture and makes it difficult to focus on anything that does not provide instant gratification.

The concern is particularly acute for India's youth. Studies suggest Indian teenagers and young adults spend upwards of five to seven hours daily on screens — a figure that has accelerated dramatically post-pandemic. In my clinical practice, I am seeing a rising number of patients in their 20s and 30s presenting with complaints that were once associated with middle age: difficulty concentrating, poor short-term memory, mental fatigue, and disrupted sleep. Investigations reveal no structural pathology. The culprit, almost invariably, is digital overconsumption.

What Can You Do?

The good news: the brain is neuroplastic. Damage from digital overuse is largely reversible if addressed early. Begin with intentional digital detox windows — no screens for the first hour after waking and the last hour before sleep.

Practice deep reading, even fifteen minutes daily; it actively rebuilds attention span. Physical exercise, particularly aerobic activity, promotes neurogenesis in the hippocampus. And critically, reclaim boredom — allow your mind unstructured rest, because that is precisely when memory consolidation and creative thinking occur.

Doom-scrolling is not a harmless habit. It is a slow erosion of your cognitive sharpness. The algorithm does not care about your memory. You must. Protect your attention — it is the foundation of everything your brain does.

While salt is often blamed for high blood pressure, it is not the only factor contributing to those numbers. Many people carefully reduce salt intake yet continue to struggle with hypertension because several hidden causes often go unnoticed.

Understanding these triggers can help people take better control of their heart health before complications arise.

One major but overlooked reason is chronic stress. When the body stays under constant mental pressure, stress hormones like cortisol and adrenaline rise repeatedly. This causes blood vessels to tighten and the heart to work harder, gradually increasing blood pressure over time. Poor sleep also plays a significant role. People who sleep less than six hours regularly or suffer from conditions like sleep apnea may experience uncontrolled hypertension despite following a healthy diet.

Hormonal imbalance is another hidden culprit. Disorders of the thyroid or adrenal glands, as well as conditions like PCOS, can affect blood pressure regulation. In some individuals, high blood pressure may actually begin because of hormonal changes rather than lifestyle alone. This is why persistent hypertension should never be ignored or treated casually at home.

Certain medications can also cause a silent increase in blood pressure. Frequent use of painkillers, steroids, nasal decongestants, birth control pills, or even some herbal supplements may contribute to rising readings. Excessive caffeine, smoking, alcohol consumption, and a sedentary lifestyle further add to the risk.

Weight gain around the abdomen is particularly harmful because it increases resistance in blood vessels and affects how the body handles insulin. Similarly, unmanaged diabetes and high cholesterol damage arteries over time, making it harder for blood to flow normally.

Another commonly missed factor is dehydration. When the body lacks enough water, sodium concentration rises, forcing the heart to pump harder. Even low potassium intake from poor dietary habits can disturb the body’s blood pressure balance.

Why Regular Monitoring Is Important

High blood pressure is often called a “silent killer” because symptoms may not appear until serious complications develop.

Regular health check-ups, monitoring blood pressure at home, staying physically active, sleeping well, and identifying underlying medical conditions are equally important as reducing salt intake.

Managing hypertension requires looking at the complete picture, not just the salt shaker on the dining table.

In India, more than one in four people has hypertension, and cumulatively, over 90 per cent of adults with hypertension are either undiagnosed, untreated, or treated but still live with uncontrolled blood pressure. Experts say this growing burden needs urgent attention.

In an interview with HealthandMe on World Hypertension Day 2026, Professor Vivekanand Jha, Executive Director of The George Institute for Global Health, suggested that one practical solution may be as simple as switching to potassium-enriched low-sodium salt substitutes (LSSS).

Current estimates show that Indians consume between 8 and 11 grams of salt (equivalent to 3.2–4.4 grams of sodium) per day — nearly double the World Health Organization recommended limit of 5 grams of salt (2 grams of sodium).

Low-sodium salt substitutes are composed of approximately 70–75 per cent sodium chloride and 25–30 per cent potassium chloride. They reduce sodium intake while increasing potassium consumption, helping lower blood pressure and reduce cardiovascular risk.

In January 2025, the World Health Organization released guidelines recommending potassium-enriched salt substitutes to combat hypertension and related heart risks. The guidelines suggest replacing regular table salt, which is high in sodium, with potassium-enriched alternatives that may help reduce noncommunicable diseases such as cardiovascular disease and chronic kidney disease by lowering blood pressure.

Dr Jha was also part of a consensus statement released by experts in clinical medicine, public health, and nutrition, recommending potassium-enriched low-sodium salt substitutes as an effective intervention to reduce hypertension and cardiovascular disease in India.

Here are excerpts from the interview:

Q. Is asking people to simply switch to a healthier salt more realistic than expecting them to completely change their diets?

Dr Jha: Public health works best when solutions fit naturally into people’s daily lives. Asking families to completely change what they eat is extremely difficult because food habits are emotional, cultural, and built over generations. But asking them to switch the type of salt they use at home is a much simpler and more achievable step. The taste remains familiar, cooking habits do not change, and yet the health benefits can begin immediately.

In a country like India, where a large proportion of sodium intake comes from salt added during cooking, this becomes a very practical intervention. It is not about perfection — it is about finding solutions that ordinary families can realistically adopt and sustain. There are, of course, other dietary factors that also need attention, such as excessive sugar intake, processed foods, and poor fruit consumption.

Q. High blood pressure medicines are often prescribed quickly. Are doctors giving enough importance to simple dietary changes like switching to healthier salt, or is prevention still underestimated?

Dr Jha: The answer is a definite no.

Our healthcare system is designed around managing disease once it appears, rather than reducing people’s need to come to hospitals by preventing disease in the first place.

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In a busy clinic, physicians often have only a few minutes with each patient, making detailed dietary counselling difficult. At the same time, advice like “eat less salt” can feel abstract or impractical for many patients. There are also systemic incentives that prioritize medicines over preventive care.

We need much stronger integration of nutrition and prevention into routine medical practice. If we truly want to reduce the burden of hypertension and its complications — including cardiovascular disease, stroke, and chronic kidney disease — prevention cannot remain an afterthought.

Q. Low-sodium salt may not suit some people with kidney disease or those on certain medicines. How can these risks be managed without discouraging the wider population from benefiting?

Dr Jha: This is an important conversation and needs to be handled responsibly and transparently. There is a small group of patients — particularly some people with advanced kidney disease or those on specific medications — for whom excess potassium may not be appropriate.

However, for the vast majority of the population, including many people with early-stage kidney disease, low-sodium salt substitutes are safe and beneficial. We have repeatedly shown this through modelling studies.

The challenge is ensuring that a legitimate caution for one group does not unintentionally discourage everyone else. That is why clear labelling, better awareness among healthcare professionals, and honest public communication are essential. Public health decisions are often about balancing risks and benefits, and in this case, the potential population-level benefits are very significant, including for a large majority of patients with chronic kidney disease.

Read More: Heart Diseases, Mental Disorders And Cancer Among 62 Health Risks Linked To Alcohol Use: Study

Q. Emerging evidence suggests increasing potassium may be as important as reducing sodium. Does this change how India should approach hypertension prevention?

Dr Jha: This is a very important point and broadens the conversation in a meaningful way. As it turns out, many physicians are also unaware that potassium intake among Indians is substantially lower than recommended, and that increasing potassium intake can help lower blood pressure and improve cardiovascular health.

What makes low-sodium salt substitutes particularly valuable is that they address both issues together — they reduce sodium while increasing potassium through a product people already use every day. This dual benefit could make a meaningful difference at scale.

It does not replace the need for healthier diets overall, but it does provide a practical and scalable public health tool.