Being named the Oxford's Word of the Year 2024, “Brain Rot” refers to content that is meant to keep you engaged on social media for hours, even if they are not useful to you in any way. Keeping yourself busy has become quite easy with social media being so easily accessible these days. As such people have gotten into the habit of opening their social media apps as soon as they get free time. But is that normal and should people be worried about this? What the word ‘Brain Rot’ signifies is consumption of insignificant content, while you may be getting short bursts of serotonin from these short form content, they can also make you addicted to it.

How Does ‘Brain Rot Content’ Affect People’s Minds?

According to the Journal of Integrative Neuroscience, too much screen time can hurt the developing brains of teens and young adults. Studies show it can lead to problems with thinking, emotions, and behavior and some of these problems are similar to what adults with early dementia experience, like trouble concentrating, remembering things, and socializing. Excessive screen time can change the brain's structure and increase the risk of mental health issues, which are also risk factors for dementia. Researchers say that it could lead to early onset dementia and their predictions say that the numbers of cases related Alzheimer's will increase from 2060 and 2100 which will be a huge problem for healthcare system in the future.

Habits To Help You From 'Brain Rot'

These steps may be simple and common but just doing this can help you keep your mind healthy. If you are experiencing bursts of low energy, fatigue or any other issues, make sure to visit a healthcare professional for help!

Set Social Media Time Limits

Too much social media hurts focus and mental health. Set daily limits (30-60 minutes), schedule offline activities, use blocking apps, turn off notifications, or find an accountability partner.

Practice Mindfulness

Mindfulness means being present. It helps break mindless scrolling, reduces stress, and improves memory and attention. Try deep breathing, mindful walking/eating, or body scans for 10-15 minutes daily.

Exercise Regularly

Exercise benefits both body and brain. It improves blood flow, keeps you mentally sharp, reduces mental decline risk, and lowers stress from screen time. Aim for 150 minutes of moderate exercise weekly.

Read Books

Reading requires sustained focus and engages complex thinking, unlike short online content. It improves focus, understanding, and strengthens brain areas for language and imagination. 30 minutes daily can lower mental decline risk.

Limit Multitasking

Multitasking strains memory and reduces focus. Instead, focus on one task at a time. The Pomodoro Method (25 minutes of work, short break) can help maintain concentration. This will also help you get your work done and make you feel prodctive.

Foster In-Person Social Connections

Face-to-face interactions improve mental health, build empathy, and offer support. Strong social ties improve memory and protect against mental decline. Prioritize in-person connections over online ones.

Take Digital Detoxes

Digital detoxes (breaks from electronics) allow your brain to rest and recharge. They improve focus, mood, and sleep. While challenging initially, many find them beneficial.

Learn a New Skill

Learning new skills keeps your brain active, improves memory and problem-solving, and protects against mental decline. It also boosts confidence. Try learning an instrument, language, or taking a class.

Spend Time in Nature

Spending time outdoors reduces the effects of digital overstimulation and boosts brainpower. Nature lowers stress, improves mood, and enhances focus. Even 30 minutes in nature is beneficial.

Whether it is school, college or work, waking up at a certain hour every day makes your body clock aware that you should be conscious during these hours. However, as time progresses and your obligations change, so can your health. Many jobs these days require night shifts or early mornings, that can throw one’s body clock off.

This mix-up leads to trouble sleeping, feeling super tired during work hours, and general exhaustion. Even people with very early morning commutes can experience this. It's not just being tired; it’s a real problem with your body's sleep rhythm, making it hard to function normally. According to the Cleveland Clinic this is known as Shift Work Sleep Disorder (SWSD) which is a circadian rhythm sleep disorder that causes unwanted sleepiness, being unable to stay awake and other issues.

How Do You Know Whether You Have SWSD?

Shift work disorder does more than just make you sleepy. It's like being constantly tired, even after "sleeping." You might struggle to fall asleep or stay asleep, and you might wake up feeling like you haven't rested at all. Headaches and body aches become frequent, and you might feel irritable or easily annoyed.

Focusing on work becomes difficult, and you might make more mistakes. Your relationships can suffer because you’re always tired and grumpy. You may also feel sad or hopeless, and your memory might get worse. Even your reaction time can slow down, which is dangerous, especially in jobs that require quick thinking. Basically, you never feel truly rested, which affects every part of your life.

How Can You Help SWSD?

If you can’t change your work hours, you can still improve your sleep and feel better. The main goal is to get better sleep quality and duration. If you think you have shift work disorder, you’ll need to talk to a doctor. It’s important to find out if your sleep problems are from your work schedule or something else, like another circadian rhythm disorder. To work towards better, here are some tips according to the Sleep Foundation.

Create a Sleep-Friendly Environment

Make your room super dark and quiet. Use thick curtains and earplugs. A good sleep space helps your body know it's time to rest, even in the daytime.

Maintain a Consistent Sleep Schedule

Go to bed and wake up at the same time every day, even when you're not working. This helps your body get used to a new sleep routine, making it easier to sleep.

Take Naps

Short naps during your breaks can help you stay awake and alert during your shift. Keep naps short, like 20-30 minutes, so you don’t feel groggy later.

Gradual Shift Adjustments

If your schedule changes, slowly move your bedtime and wake-up time by an hour or two each day. This gives your body time to adjust to the new schedule.

Use Dark Glasses

Wear sunglasses when you leave work in the morning. This blocks out sunlight, which tells your body it's still nighttime, helping you fall asleep faster when you get home.

Limit Caffeine

Don't drink coffee or energy drinks close to bedtime. Caffeine keeps you awake. Stop drinking it several hours before you plan to sleep.

Regular Exercise

Being active helps you sleep better. But, avoid working out right before bed. Exercise too close to sleep time can make it harder to fall asleep.

Autism has increased significantly since 2000, particularly in the US, triggering public concern about what might contribute ot its prevalence. In November, Robert F Kennedy Jr, who was selected to lead the US Department of Health and Human Services (HHS), linked autism to childhood vaccinations. Soon, medical experts jumped on it to discredit his claim. But then many raised this question: if autism is not caused by vaccines, then what causes this neurological disorder?

Research tells us that autism tends to run in families, and a meta-analysis of 7 twin studies claims that 60 to 90% of the risk of autism comes from your genome. If you have a child with autism, you are more likely to have another autistic child. Your other family members are also more likely to have a child with ASD.

Changes in certain genes or your genome increase the risk that a child will develop autism. If a parent carries one or more of these gene changes, they may get passed to a child (even if the parent does not have autism). For some people, a high risk for ASD can be associated with a genetic disorder, such as Rett syndrome or fragile X syndrome. For the majority of autism cases, multiple changes in other regions of your DNA increase the risk of autism spectrum disorder. The majority of these DNA changes do not cause autism by themselves but work in conjunction with many other genes and environmental factors to cause autism.

If you or your child has ASD, we recommend that you explore genetic testing. Genetic testing could show you the genetic cause of you or your child’s autism and reveal any genetic mutations that might be linked to serious co-occurring conditions like epilepsy. Genetic testing can give doctors useful information so they can provide better, more personalized interventions. Read two families' stories on how genomics helped their understanding of autism and receiving personalized healthcare.

What environmental factors are associated with autism?

According to the National Institute of Environmental Health Sciences, certain environmental influences may increase autism risk:

• Advanced parental age
• Prenatal exposure to air pollution or certain pesticides
• Maternal obesity, diabetes or immune system disorders
• Extreme prematurity or very low birth weight
• Birth complications leading to periods of oxygen deprivation to the baby’s brain

After growing concerns about the effects of short-form videos on mental health, doctors are now warning of a new and escalating crisis—‘reel-induced eye damage.’ Excessive screen time, particularly binge-watching reels on social media platforms such as Instagram, TikTok, Facebook, and YouTube, is leading to a surge in eye disorders across all age groups, with children and young adults being the most affected.

This issue was highlighted by leading ophthalmologists during the ongoing Joint Meeting of the Asia Pacific Academy of Ophthalmology and All India Ophthalmological Society at the Yashobhoomi-India International Convention and Expo Centre on Tuesday.

Asia Pacific Academy of Ophthalmology (APAO) 2025 Congress president Dr Lalit Verma raised serious concerns about the ‘silent epidemic of digital eye strain’ triggered by excessive screen exposure. “We are witnessing a sharp rise in cases of dry eye syndrome, myopia progression, eye strain, and even early-onset squinting, especially in children who spend hours watching reels,” he stated.

“A student recently visited us with complaints of persistent eye irritation and blurry vision. Upon examination, we found that his eyes were not producing enough tears due to prolonged screen time at home watching reels. He was immediately prescribed eye drops and advised to follow the 20-20-20 rule—taking a 20-second break every 20 minutes to look at something 20 feet away,” Dr Verma added.

Reels Capture Your Attention For A Lot Of Time

Dr Harbansh Lal, chairman of the Organising Committee and president of the All India Ophthalmological Society, elaborated on the severity of the issue. He explained that short, engaging reels are designed to capture and retain attention for extended periods.

“However, constant screen fixation reduces blink rates by 50%, leading to dry eye syndrome and accommodation spasms, which make it difficult to shift focus between near and distant objects. Experts warn that if this habit remains unchecked, it could lead to long-term vision problems and even permanent eye strain,” he cautioned.

Dr Lal further emphasized that children who spend hours daily glued to reels are at an increased risk of developing early-onset myopia, which is progressing faster than ever before. Adults, too, are experiencing frequent headaches, migraines, and sleep disorders caused by blue light.

Recent studies indicate that by 2050, over 50% of the world’s population will be myopic, making it the leading cause of irreversible blindness. The increasing screen time has also led to fluctuating lens prescriptions until the age of 30, a shift from the previous norm of 21, Dr. Lal noted.

Research shows a growing number of people, particularly students and working professionals, are struggling with digital eye strain, squinting, and worsening eyesight due to prolonged exposure to high-speed, visually stimulating content. Doctors are also observing a concerning trend of social isolation, mental fatigue, and cognitive overload linked to constant reel consumption.

Dr Samar Basak, president of AIOS and a senior ophthalmologist, highlighted the social and psychological toll of excessive screen time. “We are noticing a pattern where people become so engrossed in reels that they neglect real-world interactions, leading to strained family relationships and a decline in focus on education and work.”

Dr Partha Biswas, senior ophthalmologist and incoming president of AIOS, warned, “The combination of artificial lighting, rapid visual changes, and prolonged near-focus activity overstimulates the eyes, leading to a condition we call ‘Reel Vision Syndrome.’ It’s crucial to address this before it escalates into a full-scale public health crisis.”

To mitigate the harmful effects of excessive reel-watching, ophthalmologists recommend adopting the 20-20-20 rule, increasing blink rates, consciously making an effort to blink more frequently while using screens, reducing screen time, and taking digital detoxes through regular breaks.

With eye disorders on the rise due to unregulated reel consumption, health experts urge parents, educators, and social media users to take immediate preventive measures. “Reels may be short, but their impact on eye health can last a lifetime,” warned Dr. Lal.