With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

While salt, cholesterol, and obesity are major factors driving high blood pressure, a recent study suggests they may not be the only causes.

Researchers from Brazil and New Zealand have identified a brain region that may increase the risk of hypertension. The study, published in the journal Circulation Research, showed that the brain region called the lateral parafacial region is the culprit.

The lateral parafacial region sits in the brainstem – the oldest part of the brain – which controls automatic functions such as digestion, breathing, and heart rate.

“The lateral parafacial region is recruited into action, causing us to exhale during a laugh, exercise, or coughing,” said lead researcher Professor Julian Paton, from the Centre for Heart Research at Waipapa Taumata Rau, University of Auckland.

“These exhalations are what we call ‘forced’ and are driven by our powerful abdominal muscles. In contrast, a normal exhalation does not need these muscles to contract; it happens because the lungs are elastic,” Paton added.

Can Breathing Patterns Signal Hypertension?

Paton and the team found that the lateral parafacial region also connects to nerves that tighten blood vessels -- a mechanism that raises blood pressure.

“We’ve unearthed a new region of the brain that is causing high blood pressure. Yes, the brain is to blame for hypertension!” Paton said.

“We discovered that, in conditions of high blood pressure, the lateral parafacial region is activated and, when our team inactivated this region, blood pressure fell to normal levels.”

The team explained that this means changes in breathing patterns – especially those involving strong abdominal muscle contractions – can trigger high blood pressure. Thus, any diagnosis of abdominal breathing in patients with high blood pressure may reveal the cause and hence direct appropriate treatment.

Can The Brain Region Help Treat Hypertension

The next question was whether the brainstem region could be treated with a medication.

“Targeting the brain with drugs is tricky because they act on the entire brain and not a selected region such as the parafacial nucleus,” Paton said.

The researchers then discovered that this region is activated by signals from outside the brain – from the carotid bodies, tiny clusters of cells in the neck near the carotid artery that sense oxygen levels in the blood.

These can be targeted safely with medication, they said.

“Our goal is to target the carotid bodies, and we are importing a new drug that is being repurposed by us to quench carotid body activity and inactivate ‘remotely’ the lateral parafacial region safely, i.e., without needing to use a drug that penetrates the brain.”

This finding could lead to new treatments for high blood pressure, especially for people who also have sleep apnea, as we know carotid bodies are activated in these patients when they stop breathing at night.

Global Burden Of Hypertension

Hypertension is commonly referred to as the "silent killer" due to its lack of noticeable symptoms. Unchecked, it progressively damages your arteries and vital organs.

It occurs when the pressure in your blood vessels is consistently higher than normal—usually 140/90 mmHg or more, states the World Health Organization (WHO). The normal and healthy level is estimated to be 120/80 mmHg. Blood pressure increases when the arteries get narrow or stiff, causing the heart to work harder.

At a global level, an estimated 1.28 billion adults aged 30 to 79 years have hypertension, and most of them live in low- and middle-income nations. Alarmingly, 46 percent of them do not even know they have it, and just 1 in 5 keeps it under control, as per WHO statistics.

Also read: Former US Senator Ben Sasse Opens Up About Battle With Terminal Stage 4 Pancreatic Cancer

In the US alone, the Centers for Disease Control and Prevention (CDC) estimates that nearly 47 percent of adults, or roughly 116 million individuals, have hypertension, yet only 24 percent control it well. The economic burden is just as overwhelming, with the US spending $131 billion each year on care related to hypertension.

Exercise, lifestyle changes, and diet are key to preventing hypertension

Did you know that prostate cancer is now the fastest-growing cancer among Indian men and yet remains one of the least discussed? Taking that first step to get tested for prostate cancer is the hardest thing a man will probably have to do. It is a delicate matter, no doubt, but lack of awareness and the stigma attached to the disease are keeping more and more men in the dark and hesitant to discuss this openly.

Indian men need to be nudged into taking that crucial first step towards treatment and to a healthy life waiting to be lived, post-treatment. The best way to break the societal stigma is to know everything about the disease and to demystify it.

Don’t forget, when it comes to getting the right medical aid for the disease, the second leading cause of death globally according to the WHO accounting for 10 million deaths since 2020, timing is everything. Thanks to all the technological advances made in the field in India and globally, there is hope for men across the world because prostate cancer is curable, provided it is detected early.

So, here is everything you need to know about it:

What Is Prostate Cancer?

The gland in the male reproductive system that makes seminal fluid is the prostate. This most common type of slow-growing cancer in men that sees the abnormal growth of cells in the gland, if detected early, is very much curable. Some early-stage symptoms of the disease are blood in the urine or semen, trouble urinating and erectile dysfunction and if you’re asking yourself, why you?

You could probably blame age, family history or lifestyle choices. While we cannot change the ‘why’, we can master the ‘how’ of finding the right treatment in time. Step 1: Rule out the possibility of cancer with a simple Prostate-Specific Antigen (PSA) blood test.

How Has Technology Increased The Success Rate Of Treatment?

In the last 10 years, technology and innovation have revolutionized the diagnostics and treatments of the disease. Scientists from across the world are working around the clock, making marked improvements in treating prostate cancer.

From surgery, radiation and hormone therapy to advanced AI-powered analytics, services and products, science ensures that the news gets better each day. We have AI analyzing vast quantities of medical data to find hidden patterns, and personalized prognoses, ensuring healthcare professionals are making diagnoses faster, more accurate and risk-free.

Similarly, minimally invasive treatments like TULSA-PRO are offering the medical fraternity and patients new hope. This incision and radiation-free, robotically-assisted and MRI-guided solution is a customizable treatment for prostate cancer. TULSA-PRO (Transurethral Ultrasound Ablation) uses real-time MRI guidance and ultrasound energy to precisely target and ablate prostate tissue without the need for incisions or radiation.

Patients can return to normal life in just a few days with faster recovery time and fewer side effects. This cutting-edge procedure uses MRI-guided transurethral ultrasound ablation (TULSA-PRO) to precisely destroy only the diseased tissue, whether it’s a small tumor (focal therapy) or the entire gland while actively cooling the urethra and rectum to protect them. It’s a one-time, day care, go home the same day with minimal pain and rapid return to normal life — most men resume work and normal activities within days.

While the science fraternity continues their path-breaking work in the field, it is also the responsibility of male citizens to keep themselves abreast of the developments in the field, report symptoms to a doctor early on, particularly those with a family history of prostate cancer.

Regular checkups are essential but so is knowing the difference between a routine check-up and specific tests for prostate cancer.

Former US Senator Ben Sasse is battling Stage 4 pancreatic cancer that has spread around his body. According to his doctors, he now has four types of cancer: lymphoma, vascular, lung cancer, liver cancer, and pancreatic cancer.

Speaking to The New York Times’s “Interesting Times” podcast, the Republican Senator from Nebraska reflected on his life and impending death.

Also Read: Encephalitis Alert In Rajasthan As Mystery Disease Claims 2 More Young Lives

Sasse was diagnosed with Stage 4 pancreatic cancer in December 2025, which remained in the shadows for a long time. Until late October, Sasse had no symptoms. But it started with a lot of back and abdominal pain. Initially, he thought it was due to “some ab muscles pulled from stupid forms of training”.

His doctors thought Sasse had some undiagnosed celiac disease or some dairy allergy. However, a full body scan in December revealed that Sasse’s “torso is chock-full of tumors.”

“In mid-December, I got a three- to four-month life expectancy,” he was quoted as saying.

“They told me over the course of the next couple of days that I already have five forms of cancer: lymphoma, vascular, lung cancer, bad liver cancer, and pancreatic, where it originated,” the former senator added. “So, it was pretty clear that we’re dealing with a short number of months left to live.”

Sasse represented Nebraska in the Senate for eight years before resigning to become the president of the University of Florida in July 2024.

During the interview, Sasse said his condition has improved since last December -- his pain is 80 percent reduced.

"I’m at Day 99 or something since then, and I’m doing a heck of a lot better than I was doing at Christmas," he said.

However, the former senator noted that he deals with nausea, as well as bleeding on his face due to intake of the investigational new drug daraxonrasib.

During the interview, the former lawmaker’s face was covered in dried blood.

Death A Wicked Thief, Says Ben Sasse

Sasse, a father of three, said he felt a “heaviness” with respect to realizing he did not have much time left with his family.

“I didn’t like the idea of my 14-year-old son not having a dad around at 16,” he remarked. “I didn’t like the idea of my daughters, who are 22 and 24, not having their dad there to walk them down the aisle. I felt a real heaviness about that.”

However, the Nebraska Republican said he has “continued to feel peace about the fact that death is something that we should hate.”

“We should call it a wicked thief,” he continued. “And yet, it’s pretty good that you pass through the veil of tears one time and then there will be no more tears, there will be no more cancer.”

What Is Pancreatic Cancer? Know The Warning Signs

Pancreatic cancer has long been one of the toughest challenges in oncology. With a five-year survival rate hovering around 13 percent and recurrence rates approaching 80 percent after treatment, the odds have historically been stacked against patients.

The prevention and early detection remain vital.

Experts warn that pancreatic cancer often masquerades as common ailments, delaying diagnosis. Here are some early symptoms that should never be ignored:

• Abdominal or back pain that worsens over time or eases when leaning forward.
• Unexplained weight loss without changes in diet or exercise.
• Jaundice, including yellowing of the eyes and skin, sometimes with intense itching.
• Changes to urine or stool, such as dark urine or pale, greasy stools.
• New-onset diabetes without obvious risk factors.
• Persistent fatigue unrelated to poor sleep or lifestyle