With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

Per- and polyfluoroalkyl substances (PFAS), commonly known as forever chemicals, have sparked interests of epidemiologists who are investigating their links to chronic diseases like high blood pressure, cardiovascular conditions and certain cancers.

PFAS are a large group of chemicals made by humans that have been used in industrial processes and everyday consumer products. They are found in cosmetics, kitchen supplies, clothing, carpets, upholstery, food packaging and other household materials.

They are called forever chemicals because their strong chemical bonds make them resistant to breaking down in the environment. Some PFAS can also exist in the human body, allowing exposure to accumulate over time.

At the American Public Health Association's (APHA) 2026 Annual Meeting, researchers presented findings on how people are exposed to these chemicals everyday through food and drinking water, and what long-term health consequences may be related to that exposure.

Health Problems Linked To Forever Chemicals

Some studies have identified that PFAS exposure could lead to colon and liver cancers, low birth weight, development problems in children, complications during pregnancy and other metabolic disorders. Research has also identified its exposure to cholesterol, changes in liver enzymes, reduced antibody responses to some vaccines and hypertension during pregnancy.

However, this does not establish that PFAS exposure directly causes every condition reported in epidemiological studies. Health effects may depend on the chemical type, exposure levels, duration of exposure and individual factors.

The US Agency for Toxic Substances and Disease Registry (ATSDR) states that research into PFAS health effects is in progress.

Also read: Paper Straws Have 6.33 Times Higher Carcinogenic Risk Than Plastic Straws, Study Finds

Food Is A Significant Source Of PFAS

Besides drinking water, food can also contribute to exposure, prompting researchers to investigate whether dietary habits influence the relationship between PFAS and chronic health conditions.

One study conducted in Massachusetts examined the relationship between dietary patterns, PFAS exposure and blood pressure. Researchers found stronger associations between a specific PFAS compound and high blood pressure among people who regularly consumed fish.

Yuting Wang, a postdoctoral research fellow at Silent Spring Institute and one of the researchers involved in the study, said animal-based foods appeared to contain more PFAS than plant-based foods.

One possible explanation, she suggested, was that meat consumption could increase inflammation, which may influence the relationship between PFAS exposure and blood pressure.

"Better understanding interactions among diet, PFAS and blood pressure may improve clinical recommendations to prevent hypertension," Wang said. "Future studies should account for exposure to environmental pollutants in addition to nutrient benefits of certain food," she added.

Also read: Lancet Study Finds Air Pollution & Chemical Exposures Could Add To South Asia's Diabetes & Heart Disease Burden

PFAS Found In US Drinking Water Supplies

According to the US Geological Survey, approximately 45% of drinking water samples collected across the country showed traces of PFAS. Researchers have also investigated PFAS contamination in 11 townships in southeastern Pennsylvania. Their testing found that several drinking water supplies had PFAS concentrations exceeding the US Environmental Protection Agency's 2021 regulatory limits.

The team also examined two decades of mortality data from the townships to investigate whether areas with higher PFAS levels in public drinking water has different patterns of disease and death.

Erin Kulick, an assistant professor of epidemiology and biostatistics at Temple University College of Public Health who worked on the Pennsylvania study, said, "Southeastern Pennsylvania experiences overlapping burdens of PFAS exposure and cardiovascular disease."

Scientists Are Concerned About Long-Term Exposure

PFAS contamination is a public health concern because these chemicals can remain in the environment for long periods and reach people. Some PFAS accumulate in the body, and repeated exposure may increase the amount present over time.

The National Institutes of Health identifies several health concerns linked with exposure to certain PFAS, including immune system effects, increased cholesterol, liver changes, pregnancy-related complications and some cancers.

The US Environmental Protection Agency has established legally enforceable drinking water limits for six PFAS compounds, including perfluorooctanoic acid (PFOA) and perfluorooctanesulfonic acid (PFOS).

Researchers say more comprehensive monitoring, better assessment and long-term epidemiological studies are needed to understand how PFAS contamination affects communities.

A simple five-factor risk score may help identify people at high risk of dementia, particularly in low- and middle-income countries (LMICs), where around 60% of the world's dementia cases now occur.

Developed and validated by researchers at Northumbria University, the risk score uses five everyday factors to identify older adults at higher risk of dementia. It aims to address a gap in dementia research, as existing prediction tools have largely been developed using data from high-income countries and may not work as well in lower-income settings.

The research team developed the model using data from more than 11,000 older adults across seven countries and three continents.

“We know the burden of dementia is shifting towards lower-income parts of the world, yet the prediction models clinicians and researchers rely on were designed with wealthier populations in mind. This model is a step towards changing that. It is simple, it is built for the settings where it is needed most, and it gives researchers a practical way to find the people who should be the focus of future studies and trials,” said Dr Eduwin Pakpahan, from Northumbria University's Applied Statistics and Data Science Research Group. The study is published in the American Journal of Epidemiology.

What Are The Five Factors Used To Predict Dementia Risk?

Also read: WHO's New Dementia Guidelines Prioritize Healthy Habits, Warn Against Supplements

The model can be applied using information gathered through a straightforward conversation with an older adult and, where relevant, a family member or carer. It does not require blood tests, brain scans or specialist equipment.

The five factors included in the risk score are:

• Age: The strongest single predictor. Dementia risk rises meaningfully from age 70 and more steeply from 80 onwards.
• Social engagement: This includes whether a person is married or living with others, how often they meet friends or family, and whether they participate in community or religious groups.
• Physical activity: The model considers how active a person is in daily life, across both work and leisure. Everyday movement, such as farming, walking to the market or doing household tasks, also counts.
• High blood pressure: Uncontrolled hypertension can damage the blood vessels supplying the brain over time. It is common, often undiagnosed in lower-income settings, and inexpensive to manage.
• Difficulty managing money: A family member or carer is asked whether the person has experienced a noticeable change in their ability to handle finances. This can be one of the early everyday signs of cognitive change.

How Does The Dementia Risk Score Work?

Each factor contributes points towards a total score ranging from 0 to 9. A person scoring 0 has around a 1% chance of developing dementia within three years, while someone scoring 9 has a nearly 19% chance.

The researchers built and tested the model across seven sites in China, Cuba, the Dominican Republic, Puerto Rico, Venezuela, Mexico and Peru. It achieved a performance score of 0.75, above the 0.70 threshold generally regarded as clinically useful.

However, the researchers emphasise that the tool is primarily intended for research rather than routine screening of the general population. It could give researchers and clinical trial teams a practical, low-cost way to identify and recruit people at higher risk of dementia.

The team has also called for the model to be validated in regions not covered by the study, particularly South Asia, the Middle East and North Africa, and Sub-Saharan Africa.

Read More: Dementia Is More Than Forgotten Birthdays, Lost Keys: Doctors Explain Early Signs Before Memory Loss

Why Is A Dementia Risk Prediction Tool Important?

Dementia affects more than 57 million people worldwide, with around 60% of cases occurring in LMICs across Latin America, the Caribbean, Asia and Africa.

Identifying people at higher risk could help researchers in these regions plan studies and clinical trials that better reflect their populations. A simple tool based on everyday information may also make risk assessment more accessible in settings where specialised diagnostic resources are limited.

From Independence Day and Janmashtami to Ganesh Chaturthi, Onam, Eid, Navratri, Dussehra, Diwali, Christmas and New Year, the period from August to January means celebrations across the country. However, some can also suffer from stress, loneliness and worsening of pre-existing mental health symptoms.

In India, festivals can provide connection, cultural continuity and family bonding. However, celebration is not positive for everyone. For some, the period can lead to issues such as social pressure, loneliness, grief, financial concerns and even interpersonal conflict. Festive periods can be challenging for the general population, while people with pre-existing mental health conditions may be vulnerable to worsening symptoms, increased sensitivities or relapse.

Festivals carry an expectation that everyone should be happy. People are expected to participate, dress up, attend gatherings and appear enthusiastic. Though some may experience anxiety, burnout, depression or emotional exhaustion, maintaining this expected level of participation can become another source of stress. Emotional wellbeing does not automatically change because it is a festival. Recognising this can reduce guilt and self-criticism.

Family Gatherings And Emotional Sensitivities

Festivals frequently bring extended families together. While this can strengthen relationships, it can also reactivate longstanding interpersonal dynamics. Questions about marriage, children, career, finances, appearance or personal choices can become uncomfortable, particularly when they touch existing vulnerabilities.

For someone who has experienced criticism or comparison within the family, a seemingly casual festive comment may carry considerably more emotional weight because of the history attached to it. The festive setting can therefore bring individuals into closer contact with relationships or unresolved issues that they may otherwise have greater distance from.

Also read: Excessive Screen Time & Mental Health: Expert Urges Parents To Limit Children's Screen Time At Times Health Summit 2026

Why Clinical Populations May Be More Vulnerable

For individuals already living with a mental health condition, the festive season can introduce several stressors simultaneously. Travel, disrupted sleep, irregular meals, increased social stimulation, financial pressure, family conflict and interruptions to established treatment routines can place additional demands on psychological functioning.

People with conditions such as depression, anxiety disorders, bipolar disorder, trauma-related conditions, obsessive-compulsive symptoms, eating disorders or other psychiatric difficulties may be more sensitive to these changes.

In individuals with a history of recurrent episodes, significant disruption may also contribute to relapse. Festivals themselves do not necessarily cause relapse. Rather, the accumulation of environmental, interpersonal and behavioural stressors can increase vulnerability in someone already at risk.

Changes from an individual's usual baseline such as significant alterations in sleep, appetite, mood, anxiety, irritability, impulsivity, social withdrawal or functioning can therefore be important early warning signs.

Grief Can Become More Visible

Many traditions are built around shared experiences: preparing food, decorating homes, travelling to family members, exchanging gifts or gathering for meals. When someone important is no longer present, familiar rituals can make their absence more noticeable.

This can occur during religious festivals as well as occasions such as Independence Day or New Year, when people naturally reflect on their lives and relationships. Participating in a celebration does not mean grief has disappeared, just as sadness during a celebration does not eliminate the capacity for joy.

The festive season can also place pressure on household finances. Clothing, gifts, travel, home decoration and social events can increase expenditure over several months. For those already experiencing financial uncertainty, this can create considerable stress.

People living alone, those estranged from family, individuals experiencing relationship difficulties, older adults and people who have recently relocated may become more conscious of social isolation during this period. New Year can be particularly challenging because social expectations around parties, relationships and celebration become highly visible.

Also read: Can Mental Health Improvement Help Lower High Blood Pressure? Study Points Towards 3 Habits

Indians Living Abroad: Culture, Belonging and Homesickness

Celebrating Diwali, Eid, Navratri, Onam, Christmas or Gurpurab away from India can provide an important connection with cultural identity and family traditions. At the same time, it can highlight physical distance from parents, siblings and extended family.

A person may attend a community celebration abroad while still missing the food, sounds, neighbourhood atmosphere and family rituals associated with celebrations in India. Those unable to travel home may experience increased homesickness, particularly when several major occasions occur within a short period.

Festivals Can Be Difficult For General Population Too

Feeling tired, overwhelmed, irritated, lonely or emotionally sensitive during a demanding period does not automatically indicate a psychiatric disorder.

Even psychologically healthy individuals can experience festive stress because of travel, social obligations, financial commitments or difficult family interactions.

Making The Festive Season Psychologically Sustainable

• Set boundaries around intrusive questions: “I’d rather not discuss that today” or “We’re comfortable with where things are right now” can end conversations about marriage, children or finances without confrontation.
• Decline invitations without over-explaining.
• A smaller number of meaningful gatherings may be preferable to trying to attend every event.
• Decide spending limits for gifts, travel and celebrations in advance rather than responding to social pressure.

For those receiving mental health care, prescribed medication, therapy and established support systems should not be casually disrupted during the festive period.

Curated festive content represents selected moments, not the entirety of another person's life.

Professional support becomes particularly important when festive stress is accompanied by persistent hopelessness, severe anxiety, substantial social withdrawal, changes in sleep or appetite, increased substance use, impaired functioning or other marked behavioural changes.

The goal is not to remove complexity from celebration, but to make space for it. Allowing people to experience the festive season without the pressure to feel festive can itself be an important form of psychological care.

By Ms Dhara Ghuntla, Psychologist/Psychotherapist, Sujay Hospital, 7 Hills Hospital & Criticare Hospital