With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

As we step closer to 2026, let us look at what healthcare trends could shape the upcoming year. The 2026 healthcare trend will follow or shape on challenges that 2025 threw on us, these included a surge in lifestyle diseases, continuous cases of non communicable diseases, which are preventable, and a rise in infectious diseases. Based on them, the predictions of 2026 healthcare trends can be made.

Preventive Care Will Matter The Most

In 2026, healthcare will look most at prevention. As a significant portion of diseases, like the NCDs or the non communicable diseases, which also include half of all the cancers are preventable. This includes changes in lifestyle habits, including food habits, dietary fiber intake, exercise, and maintaining a regular sleep cycle.

Careful Use Of GLP-1 Medication

2025 saw a surge in the use of GLP-1 medication, however, this year also saw many reported unusual side effects of the medication. The year 2026 will emphasize more on the correct use of the medication, as well as, what areas must one pay heed to, especially after the medications have been stopped.

Also Read: These Are The 7 Common Mistakes People Make After Stopping Their Weight Loss Jabs

Shift In Patient Coverage

In the US, new changes have been done in Medicaid and its eligibility, which might change the rules on potential expiration of advanced premium tax credits. This may mean that many patients could become uninsured, or underinsured. Moreover, other changes in the coverage may include GLP-1 medication, as on November 6 of 2025, President Trump announced deals with Eli Lilly and Novo Nordisk slashed prices and brought coverage to eligible beneficiaries for just a $50 copay, down from $1,000 per month, out of the pocket.

DIY Skincare

Experts, like board-certified plastic surgeon John Diaz, MD, tells Cosmopolitan that 2026 will see a rise in DIY skincare trends. This would be making skincare products yourself, which could include yogurt face masks, to kitchen-sink sunscreen. However experts have pointed out that products which are not backed by science or have used ingredients without a correct measure could do more harm than good to the skin. “Many people who tried DIY skincare found these treatments to be inconsistent or ineffective. At the end of the day, consumers want efficacy, which drives them towards products formulated with scientifically proven ingredients," says the doctor.

Annual Testing To Become A Norm

In 2025, there were many cases of young people experiencing strokes and hear attacks. This has shifted the conversation on annual testing, regular screenings, and blood works for people who may fit the traditional definition of "healthy". Many people under the age of 40 have also reported cancer, which is what makes early screenings, annual testing, and blood work more important to ensure that everything in the body is working smoothly.

Read: 5 Tests Your GP Isn’t Ordering, But Could Spot A Disease Even Before Symptoms Appear, According to Doctor

While getting checked once a year is not a new concept, however, it was mostly common in older adults, but now more young adults are also now considering getting annual tests done, as they are easily available and can help detect severe illness early.

You May Like To Read: Did Scientists Just Come Up With A New Blood Test That Detects And Monitors Lung Cancers In Real Time?

The so-called “mystery virus” behind lingering sore throats, blocked noses filled with mucus, and days of exhaustion is actually well known to doctors. According to Eric Sachinwalla, medical director of infection prevention and control at Jefferson Health, the culprit is adenovirus.

What makes this virus particularly difficult to control is how tough it is. Adenovirus can survive soap and water, withstand many everyday disinfectants, and linger on contaminated surfaces for long stretches of time. Below is what experts know so far about this fast-spreading infection.

What Is Adenovirus?

Adenovirus refers to a group of common viruses that usually trigger cold- or flu-like illness. It spreads easily because it is far more resilient than many other viruses. Ordinary soap, water, and standard disinfectants do not reliably destroy it, allowing it to persist in the environment. As a result, infections often cluster in places where people spend time close together, such as daycares and military barracks. The virus spreads through the respiratory tract, can be shed in stool, and can survive for some time on contaminated surfaces, according to the CDC.

Adenovirus: What Are The Symptoms Of Adenovirus?

“Adenovirus is a typical virus that causes common cold or flu-like symptoms,” says Dr Deborah Lee at Dr Fox Online Pharmacy. That does not mean adenovirus is the same as a cold. Instead, adenovirus is one of many germs that can cause cold-like illness. A simple way to think about it is that a “cold” describes the symptoms, while adenovirus is one specific virus that can lead to them.

Symptoms can vary depending on the subtype involved. While there are more than 100 known subtypes, only 49 infect humans. Dr Lee notes that people may experience any of the following:

• Fever
• Runny nose
• Sore throat
• Swollen cervical lymph nodes in the neck
• Cough
• Shortness of breath
• Conjunctivitis
• Ear pain
• Diarrhoea
• Vomiting
• Stomach pain
• Urinary tract infection

Adenovirus? Is It Contagious?

“Adenovirus infection is highly contagious,” Dr Lee explains. “It spreads by breathing in infected droplets, by touching the virus and then rubbing the eyes, or through the faecal-oral route, often due to poor hand hygiene after using the toilet.”

She adds that the virus spreads quickly in crowded settings where people are in close contact. To eliminate adenovirus from surfaces, Dr Lee recommends stronger cleaning agents such as bleach-based solutions or hydrogen peroxide. “The virus is resistant to soap and many commonly used cleaners,” she says.

To reduce the risk of catching adenovirus or other respiratory infections currently circulating, Dr Lee advises staying away from people who are unwell. She also suggests the following precautions:

• Avoid touching your face and nose
• Use a clean tissue to blow your nose and dispose of it immediately
• Wash your hands often with soap and warm water, then dry them thoroughly, especially after using the toilet or changing nappies
• Clean children’s toys regularly
• Disinfect worktops, changing areas, toilets, and bathrooms
• Avoid sharing cups, plates, food, or towels
• Wear a mask if you need to go out while unwell
• Keep windows open and ensure rooms and workspaces are well ventilated.

As we soon step into 2026, it is time to look back at which diseases took over the world in 2025. These diseases evolved throughout the year, and led to complex challenges. Here, we explore the top 5 health crisis in 2025.

Infectious Diseases, Outbreaks, and COVID-19

This year, COVID-19 continued to make headlines, along with COVID, flu and measles too continued to infect people. In fact, new variants of COVID and flu have circulated across the world, leading to new kinds of symptoms, including razor-blade like throats in COVID-19. Influenza too surged up across US, UK, and Canada, with hospitalization rates going up. A new subclade K strain is seen responsible for this surge. Measles, too is a highly contagious, however, vaccine-preventable respiratory virus resurged this year, and this disease, which was once eliminated from the US, has come back due to lower rates of vaccination.

Tuberculosis Outbreak

A tuberculosis outbreak in the Kansas City metro area resulted in dozens of cases. This has led to two deaths, as reported by the Kansas Department of Health and Environment (KDHE). In fact, Michael A Bernstein, MD, director of pulmonary and critical care at Stamford Health said that many people assume that TB is rare and no longer a concern, however, it still remains common.

Also Read: Top 5 Infectious Diseases That Disrupted Healthcare System Worldwide In 2025

Bird Flu

In the US, the first death from bird flu was reported by the Louisiana Department of Health. The Centers for Disease Control and Prevention (CDC) reported that the individual was older than 65 years and had underlying medical conditions. That person developed severe illness and was hospitalized following the exposure to a noncommercial backyard flock and wild word. In fact, new studies have shown that bird flu viruses could have a potential risk for humans and may become next pandemic. This comes from two different studies, one done by the universities of Cambridge and Glasgow that show how avian flu strains are multiplying even when the body temperatures could hinder viruses. Whereas, another important study led by Indian scientists, by Philip Cherian and Gautam Menon of Ashoka University, published in BMC Public Health predict if H5N1 or the bird flu virus, could start spreading among humans.

Antimicrobial Resistance (AMR)

In 2025, AMR has worsened and the resistance has risen over 40% of monitored pathogen-antibiotic pairs between 2018-2023. Due to the resistance, common infections become harder to treat, especially in regions like Southeast Asia, with India facing high rates. The World Health Organization (WHO) report notes that AMR is a growing threat to global health, and draws on more than 23 million bacteriologically confirmed cases of bloodstream infections, urinary tract infections, gastrointestinal infections, and urogenital gonorrhoea.

Non Communicable Diseases or NCDs

NCDs like heart disease, cancer, diabetes, and respiratory illnesses remained a persistent global health challenge in 2025. Trends to showed a continued rise driven by unhealthy lifestyles, which included processed food, inactivity, tobacco or alcohol, and urbanization.