With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

A three-year-old girl was left partially blind after what first seemed like a routine ear infection was later diagnosed as a life-threatening brain tumour. As per Express UK, Chloe Kefford was rushed to A&E when she started experiencing car sickness and balance problems. Doctors initially diagnosed her with an ear infection and sent her home with antihistamines. But as Chloe’s condition worsened, her parents insisted on further testing, which revealed a tumour affecting her optic nerve.

Ear Infection Symptoms Masked A Life-Threatening Diagnosis

Chloe, from Formby, Merseyside, underwent open brain surgery and faced three-and-a-half years of treatment, including proton beam therapy last year, after experiencing two relapses. Proton beam therapy uses high-energy protons to precisely target the tumour, limiting damage to surrounding healthy tissue.

Open Brain Surgery And Years Of Intensive Treatment Followed

Now nine years old, Chloe has been honoured with a special award from Cancer Research UK for her bravery throughout her treatment. She received her initial care at St George’s Hospital in London and The Royal Marsden, before being transferred to Alder Hey in Liverpool.

Proton Beam Therapy Used After Cancer Relapsed Twice

Chloe’s mother, Nikki, 38, recalled that the family had been planning a move from Surrey to Merseyside before Chloe fell ill. As per Express UK, she said: “The house was already sold and we were planning our new life by the beach when Chloe became ill. Then we ended up moving and having to isolate for months. She relapsed not long after we moved and had more chemotherapy, then she rang the bell in April last year, but unfortunately, she relapsed again in July. So, we were supposed to be going on holiday to Disneyland in Paris and instead we went to Manchester for six weeks for Chloe to have proton beam therapy.”

Nikki added: “She is partially sighted now and has no peripheral vision; one eye is particularly badly affected. The main aim now is to preserve what eyesight she has left. We’re hopeful that the recent targeted treatment has got the cancer once and for all. She’s on steroids at the moment and is being monitored with three-monthly scans. She’s still in recovery and struggles with fatigue from the treatment, but we hope she’ll have a bit more energy soon. She’s our little ray of sunshine.”

Each year, around 400 children and young people in the North West are diagnosed with cancer. Advances in treatment and research are helping make therapies more effective and less harmful. Alder Hey Children’s Hospital in Liverpool is one of several centres across the UK taking part in pioneering clinical trials offering innovative new treatments.

In 2018, Cancer Research UK launched the Children’s Brain Tumour Centre of Excellence, supported by TK Maxx. The virtual centre brings together international experts in children’s brain tumour research to transform how treatments are developed. Every child nominated for a Star Award receives this recognition, which is endorsed by celebrities including JoJo Siwa and Pixie Lott.

Cancer Research UK spokesperson Jemma Humphreys said: “After everything Chloe’s been through, it’s been an absolute privilege to celebrate her incredible courage with a Star Award.”

People experiencing certain symptoms are being urged to stay at home as a highly contagious virus spreads quickly across England. Fresh figures from the UK Health Security Agency show a 47% rise in cases during the first two weeks of 2026. This sudden jump has led the agency to remind the public about basic hygiene steps that play a key role in limiting the spread. Data suggests that norovirus is affecting people aged 65 and above the most, and although overall activity remains within normal seasonal levels, there has been a noticeable increase in outbreaks in hospital settings.

The latest UKHSA surveillance update also points to falling levels of flu, COVID-19, and RSV in the opening week of the year. While all winter virus levels are currently where they would be expected for this time of year, people are being encouraged to continue following simple precautions to help keep infections on a downward path.

What Is Norovirus?

Norovirus Symptoms

Common symptoms of norovirus include:

• Nausea.
• Vomiting.
• Diarrhoea.
• Stomach pain.

You may also experience:

• Headache.
• Fever.
• Body aches.

Symptoms usually develop between 12 and 48 hours after exposure and typically last for one to three days.

Doctors Report New Symptoms Of Norovirus

Both flu and norovirus can behave unpredictably, with case numbers rising and falling throughout the season. This makes simple preventive steps especially important. For illnesses affecting the stomach or respiratory system, such as norovirus, regular handwashing remains one of the most effective measures.

Health experts stress that alcohol-based hand sanitisers do not work against norovirus. Washing hands thoroughly with soap and warm water, along with cleaning surfaces using bleach-based products, is far more effective in reducing the spread. Good ventilation indoors can also help limit the transmission of respiratory viruses like flu. Anyone who develops symptoms is advised to stay at home whenever possible.

If going out cannot be avoided, wearing a face covering may help, particularly when around people who are more vulnerable.

Amy Douglas, Lead Epidemiologist at the UKHSA, said, according to the Mirror: “We have seen a clear rise in norovirus cases in recent weeks, particularly among people aged 65 and over, alongside an increase in hospital outbreaks. Although levels are still within what we would normally expect, there are simple actions people can take to stop norovirus spreading further.

“Washing hands with soap and warm water and cleaning surfaces with bleach-based products are key steps. Alcohol gels do not kill norovirus, so they should not be relied on alone.

“If you have diarrhoea and vomiting, do not return to work, school, or nursery until 48 hours after symptoms have stopped, and avoid preparing food for others during this time. If you are unwell, please stay away from hospitals and care homes to protect those most at risk from infection.”

Scoliosis is a fairly common spinal condition that is most often detected during adolescence. Each year, nearly 3 million new cases are diagnosed in the United States, and most of these fall under idiopathic scoliosis, a form that typically develops during the teenage years without a clear cause. In many cases, structural changes in the spine go unnoticed by parents until they begin to show outward physical signs. Scoliosis and kyphosis are among the most frequently seen spinal disorders, both involving abnormal curvature of the spine.

Scoliosis refers to a sideways curve of the spine and is most commonly seen in children and teenagers, though it can affect people at any age. Congenital scoliosis, in particular, may not be visible at birth. It can remain hidden for years and often becomes noticeable during periods of rapid growth. What begins as a minor internal change can gradually turn into a clearly visible curve as a child enters puberty.

To understand this condition better, we spoke with Dr Saraswati Viswanathan, Consultant – Orthopaedics at Manipal Hospital, Kanakapura Road, who shared her insights.

What Is Scoliosis?

Scoliosis is a condition in which the spine curves from side to side, unlike the spine’s normal front-to-back shape. In many cases, the curve is mild and may not cause noticeable symptoms, but it can sometimes lead to back discomfort and changes in posture. The condition is most commonly diagnosed during adolescence. According to the Cleveland Clinic, treatment options may include physical therapy, the use of braces, or surgery, depending on the severity.

Symptoms Of Scoliosis

As noted by the Cleveland Clinic, scoliosis often does not cause obvious symptoms. However, when symptoms do appear, they may include:

• Back pain.
• Trouble standing straight.
• Weakness in the core muscles.
• Pain in the legs, or sensations such as numbness or weakness.

What Are The Types Of Scoliosis?

There are three main types of scoliosis:

• Idiopathic scoliosis: This is the most common form. The term “idiopathic” means that the exact cause is unknown. Research suggests it can run in families and may have a genetic connection.
• Congenital scoliosis: This is a rare condition caused by abnormal spinal development before birth. It occurs when the vertebrae do not form properly during early embryonic growth.
• Neuromuscular scoliosis: This type is linked to conditions that affect the muscles and nerves supporting the spine. It is often seen alongside neurological or muscular disorders such as cerebral palsy, spina bifida, muscular dystrophy, or after certain injuries.

How Can We Identify This Condition Early?

According to Dr Viswanathan, while a visible S-shaped or C-shaped curve is a well-known sign of scoliosis, one of the earliest indicators parents can look for at home is uneven shoulder height. If one shoulder consistently appears lower than the other, it may suggest an underlying spinal curve. Other signs to watch for include a noticeable hump on the back, uneven rib or chest appearance, or hips that look tilted or asymmetrical when the child is standing straight.

If you notice any of these changes, there is no need to panic, but it is important to take action. One simple screening method is Adam’s Forward Bend Test. Ask your child to bend forward at the waist and look for any unevenness in the shoulders or a raised area on one side of the back. Early screening and timely care can make a significant difference in managing spinal health and preventing the condition from worsening. Scheduling a visit with a pediatrician or orthopaedic specialist for proper physical and clinical evaluation can help rule out structural issues and ensure your child gets the right support as they grow into adulthood.