With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

As measles continues to spread across the United States, with recent case numbers climbing to their highest level in 33 years, growing numbers of Americans are becoming concerned about how at risk they may be.

Health officials in Philadelphia confirmed a potential measles exposure at Philadelphia International Airport and several public transport locations across the city in early January. The Centers for Disease Control and Prevention has also flagged earlier measles outbreaks across Pennsylvania, New Jersey, and New York City.

Adding to the concern, infectious disease tracker BMJGroup reported that measles cases recorded in 2025 are the highest seen since at least 1992.

Against this backdrop, it is important to understand whether measles can be fatal and to recognise the symptoms that should not be ignored.

Is Measles Deadly?

Yes, measles can be deadly and carries a significant risk of death, according to the Centers for Disease Control and Prevention.

“Measles can lead to serious health complications, including pneumonia, inflammation of the brain known as encephalitis, and death,” the CDC states. “Between one and three out of every 1,000 people infected with measles will die. Around one in five people with measles will require hospital care, and one in every 20 children with measles develops pneumonia, which is the leading cause of measles-related deaths in young children.

“One in every 1,000 people with measles will experience brain swelling, which can result in permanent brain damage.”

Measles Symptoms Develop In Three Stages

According to the Mayo Clinic, measles symptoms usually appear in three distinct stages.

Stage 1: Incubation period (10 to 14 days)

During this phase, there are typically no noticeable or warning symptoms.

Stage 2: Early symptoms begin

Symptoms at this stage may include a dry cough, fever, red and inflamed eyes known as conjunctivitis, a runny nose, and a sore throat.

Stage 3: Acute illness and rash

“In the third stage, a rash begins to develop, usually starting on the face. Small white spots called Koplik spots may appear inside the mouth two to three days after symptoms first appear,” the Mayo Clinic explains. “The measles rash typically shows up three to five days after the initial symptoms.

“Over the following days, the rash spreads to the arms, torso, and legs. Alongside the rash, fever often rises rapidly and can exceed 105 degrees Fahrenheit,” the guidance continues. “Eventually, the fever subsides, and the rash fades from the body starting at the head and moving downward.”

How Do You Treat Measles?

“If individuals aged six months or older are exposed to measles and do not have immunity from prior infection or vaccination, they can receive the measles vaccine within three days of contact with the virus,” the Mayo Clinic advises. “After vaccination, quarantine at home is not required.

“For children up to 11 months old who are exposed and are not immune, a dose of antibodies known as immune globulin can be given within six days of exposure to help the body fight the infection.”

Receiving this antibody treatment requires a 21-day quarantine period.

The NHS has issued advice for anyone taking a widely prescribed medication, warning of possible “serious” side effects. If you are currently on atorvastatin, it’s important to be cautious about what other medicines or supplements you take alongside it.

What Is Atorvastatin?

Atorvastatin belongs to a class of drugs called statins, which help lower cholesterol levels. It is usually prescribed for people with high cholesterol to reduce the risk of heart disease, including heart attacks and strokes.

NHS Issues Guidance on Atorvastatin

Your GP may also recommend atorvastatin if you have a family history of heart disease or a long-term condition such as type 1 or type 2 diabetes or rheumatoid arthritis. As with any medicine, it’s vital to follow official guidance on how to take it safely.

Atorvastatin: Interactions With Other Medicines

On its website, the NHS lists certain “cautions with other medicines.” This means you should check that atorvastatin is safe to take alongside any other drugs or supplements.

The NHS explained: “Some medicines can affect the way atorvastatin works and can increase the chances of you having serious side effects, such as muscle damage.” You should tell your doctor or pharmacist if you are taking any of the following:

• Antibiotics, including erythromycin, clarithromycin, rifampicin, or fusidic acid
• Antifungals, such as ketoconazole, voriconazole, or fluconazole
• Certain HIV medications
• Some hepatitis C treatments
• Warfarin, used to prevent blood clots
• Ciclosporin, for psoriasis or rheumatoid arthritis
• Colchicine, used for gout
• Contraceptive pills, such as the combined pill
• Blood pressure or heart medicines, including verapamil, diltiazem, or amlodipine
• Amiodarone, used for irregular heartbeats (atrial fibrillation)

If you need to take one of these medicines while on atorvastatin, your doctor may:

• Recommend a lower dose of atorvastatin
• Suggest a different statin
• Advise pausing atorvastatin temporarily

These are not all the drugs that can interact with atorvastatin. “For a full list, see the leaflet in your medicine packet or speak to your pharmacist,” the NHS said.

The health service also advised checking with your doctor or pharmacist before taking supplements like St John’s wort or CoQ10 while on atorvastatin.

Atorvastatin Common Side Effects

The NHS lists these common side effects, which affect more than one in 100 people:

• Nausea or indigestion
• Headaches
• Nosebleeds
• Sore throat
• Cold-like symptoms, such as runny or blocked nose, or sneezing
• Constipation or bloating
• Diarrhoea

“Drinking large amounts of alcohol regularly increases the risk of side effects and liver problems while taking atorvastatin,” the NHS added. “If side effects make you want to stop taking the medicine, speak to your doctor first. They may be due to another cause, and your doctor can suggest lowering the dose or switching medicines.”

Atorvastatin Serious Side Effects

Stop taking atorvastatin and contact a doctor or call 111 immediately if you experience:

• Unexplained muscle pain, tenderness, weakness, or cramps, which could indicate muscle breakdown and kidney damage
• Yellowing of the whites of your eyes or your skin, pale stools, or dark urine, which may signal liver problems
• Skin rash with pink or red blotches, particularly on the palms or soles, possibly indicating erythema multiforme
• Severe abdominal pain, a potential sign of acute pancreatitis
• Cough, shortness of breath, or unexplained weight loss, which could indicate lung disease
• Weakness in your arms or legs that worsens with activity, double vision, drooping eyelids, difficulty swallowing, or shortness of breath, which may be a sign of myasthenia gravis.

Keeping the television on while falling asleep or leaving a light on in the bedroom may feel reassuring, but new international research suggests it could seriously affect heart health. A recent study has found that exposure to light at night significantly raises the risk of heart disease, even if a person believes they are sleeping well.

Sleeping With Lights On Could Harm Your Heart, Study Warns

The findings come from a large, long-term study carried out by researchers in Australia and the United States. The team followed nearly 90,000 adults in the United Kingdom over a period of nine years. Participants were given light sensors to accurately measure how much light they were exposed to during sleep.

Researchers tracked cases of heart attack, heart failure, and stroke throughout the study period. The results were striking. Compared to people who slept in complete darkness, those exposed to light at night faced a 56 percent higher risk of cardiovascular problems. The risk of heart failure increased by 47 percent, while the likelihood of coronary artery disease rose by 32 percent. The study noted that this risk was particularly higher among women. The risk of stroke was also found to be up to 30 percent higher.

Why Night-Time Light Is Dangerous

According to the research, published in JAMA Network Open, the main reason behind this increased risk is disruption of the body’s circadian rhythm. This internal biological clock regulates sleep, hormone release, metabolism, and other vital functions.

Artificial light at night interferes with this natural rhythm, pushing the body into a state of imbalance. Over time, this ongoing disruption places added strain on the cardiovascular system. Researchers warned that for people over the age of 40, exposure to light during sleep is emerging as a significant risk factor for heart disease.

Professor Frank Scheer, a neuroscientist at Brigham and Women’s Hospital, believes doctors should look beyond sleep duration when assessing patients’ sleep habits. He says physicians should also ask about bedroom conditions, including light exposure.

“There is no harm in keeping the bedroom completely dark,” he explained. “In fact, it is extremely beneficial for overall health.”

Simple Tips For Better, Heart-Healthy Sleep

Experts suggest a few practical steps to reduce light exposure at night:

• Turn off the television, mobile phones, and laptops before going to bed
• If light is needed for safety, keep it below 5 lux, roughly equivalent to the soft glow of a few candles
• Use thick, dark curtains to block out streetlights and outside glare
• Sleeping in darkness may seem like a small change, but researchers say it could play an important role in protecting heart health over time.

Researchers also noted that many people underestimate how much light they are exposed to at night. Even dim sources such as alarm clocks, charging indicators, or light filtering in from nearby buildings can affect the body’s natural night-time processes. Over years, this low-level but constant exposure may quietly increase the risk of high blood pressure, insulin resistance, and weight gain, all of which are closely linked to heart disease. The study reinforces a growing body of evidence that sleep quality is shaped not just by how long we sleep, but by the environment we sleep in.