With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

In a shocking incident, a woman contracted the herpes virus after using shared lipstick samples at a cosmetic store, raising concerns about makeup hygiene.

The incident highlights the risks involved in trying products that come into direct contact with the skin and are shared with a lot of people.

Also Read: World Autism Awareness Day 2026: Can Cell Therapy Be The Future Of Autism Treatment?

What Is Herpes?

The herpes simplex virus (HSV) is very common, and the infection is lifelong. But the symptoms can come and go over different periods of life. Many people never get any symptoms linked to their infection.

The common virus, carried by up to 50 to 80 percent of adults, can cause painful blisters or ulcers. It primarily spreads by skin-to-skin contact. It is treatable but not curable.

There are two types of herpes simplex virus: HSV-1 and HSV-2.

HSV- 1 is the most common and usually spreads by oral contact. It causes infections in or around the mouth (such as oral herpes or cold sores), as well as genital herpes.

Common oral herpes symptoms include

• blisters (cold sores)
• open sores (ulcers) in or around the mouth or lips.

HSV-2 generally spreads by sexual contact and causes genital herpes.

Its symptoms include painful

• bumps,
• blisters,
• open sores (ulcers) around the genitals or anus.

How Makeup Testers Can Spread Infection

Experts warned that makeup testers can become a breeding ground for germs. The repeated use of the open samples can spur their growth and can then spread by “double-dipping” — reusing an applicator after touching the skin. This can transfer viruses and bacteria between users.

“You can absolutely get a herpes infection from a makeup tester," Dr. Whitney Bowe, a dermatologist in New York City, told TODAY. "The more ‘double dipping’ that occurs, the higher the chance of spreading viruses or bacteria at a makeup counter.”

A 2010 study by researchers from Rowan University in New Jersey found that cosmetic samples harbored strep, E.coli, and staph.

For two years, the team examined makeup testers at makeup counters, specialty stores, and drug stores. They found that Saturday is the busiest day of the week, and 100 percent of the samples carried some sort of germ.

How To Stay Safe?

To reduce the risk of infection, experts recommend:

• Much like the toothbrush, personal cosmetics and cosmetic brushes must not be shared.
• Wash and dry your brushes regularly to avoid bacterial growth.
• Avoid applying testers directly to your lips or skin
• Use disposable applicators
• Test products on your hand rather than your face
• Avoid using testers if you have cuts, chapped lips, or active infections.

April 2 is celebrated worldwide as “Autism Awareness Day” and April as Autism month to create awareness and promote inclusivity and acceptance in society for individuals with autism.

So what exactly is Autism, and why do we need to create a culture of awareness and acceptance?

As per DSM V (Diagnostic and Statistical Manual of Mental Disorders) criteria, in simple terms, there is poor eye contact, impaired social communication skills, repetitive patterns (certain movements or fixation on certain toys, objects), difficulties with sensory processing - extreme sensitivity to sensory inputs (dislike loud noises, sensitive to touch), etc.

As a child, these individuals may not respond to name-calling, have poor eye contact/lack gestures like pointing, etc., lack imagination in play, and may not be able to relate and respond to the emotions of others. They have set routines and dislike changes to their routines. All this can cause significant disruption to their day-to-day functioning.

This year’s theme of -Autism and Humanity- Every Life has Value” reiterates the need for inclusion of autism, ensuring equitable representation of these individuals. Ensuring that society not only recognizes them but also treats them with equal respect and dignity.

Educational Support and Inclusive Workplace

Sarva Shiksha Abhiyan (SSA) was one of the Government's flagship programs, along with Action for Autism, to disseminate information in schools regarding inclusive education for autism. Education is a key foundation to ensure children with autism get suitable opportunities as adults. Special educators, with additional support in schools, can go a long way in ensuring their potential is maximized.

Many IT giants like Microsoft, Google, and SAP encourage tapping the potential of individuals with autism and their exceptional skills. In our country, organizations and NGOs, including Action for Autism, offer training for future employment opportunities.

There is a spectrum of Autistic Spectrum Disorders (ASD) known as Asperger’s syndrome, and these individuals have normal to above average intelligence and can have some exceptional skills, and the world includes some living examples of these with a higher IQ, some of whom are the most successful and famous personalities. Even on the other end of the spectrum, autistic individuals have exceptional skills, some of which include great attention to detail, creativity, problem-solving, and lateral out-of-the-box thinking.

Options for flexible working hours (part-time), understanding their need for routines, and explaining them beforehand regarding important changes to schedules can help them adapt better to an otherwise challenging workplace.

The Need For Sensitization

Understanding individuals with autism may need little extra support, being a little flexible with time deadlines, giving simple instructions, especially written/visual ones, and allowing them time to overcome their communication barriers can go a long way in ensuring they feel heard and valued like anyone else in the workplace.

Sensitization of all major organization employees to foster a culture of acceptance and awareness, and an accessible work environment, is the need of the hour. Autistic individuals do well in a variety of job profiles, including IT, technology, finance, art and creativity, and administration.

Environmental modifications like background noise cancellation with headphones help those with sensory processing issues. At the end of the day, none of us is perfect, it's recognizing our special skills and strengthening them.

Possibilities are endless if we wish to encourage and make these individuals heard. So, let’s carry the Autism Awareness Day beyond a mere day of awareness and light it up blue. Let’s value and acknowledge them being different, but also empower them to act on their special skills to earn them a dignified place in society and the workplace.

World Autism Awareness Day is observed every year on April 2. The day is important to raise awareness about autism — a neurodevelopmental condition affecting communication, social interaction, and behavior — affecting millions of people globally.

According to the World Health Organization (WHO), one in 127 people worldwide is diagnosed with the lifelong brain health condition. It is also among the top 10 conditions contributing to health loss globally.

Also Read: Leptospirosis: US health officials flag outbreak risk after floods in Hawaii

The first child diagnosed with autistic symptoms was Donald Grey Triplett. Labelled as Case 1, he went on to become an American banker, demonstrating that, if provided with the right and inclusive support and opportunities individuals with autism be as productive as others.

“Like anyone else, autistic people should be able to shape their own lives — and help to shape our shared future,” said

António Guterres, UN Secretary-General.

World Autism Awareness Day: Date and History

April 2 was designated as World Autism Awareness Day (WAAD) by the United Nations General Assembly in 2007.

The 2007 General Assembly resolution highlighted the need to raise public awareness of autism.

It stated that "children with disabilities should enjoy a full and decent life, in conditions which ensure dignity, promote self-reliance and facilitate the child’s active participation in the community, as well as the full enjoyment of all human rights and fundamental freedoms on an equal basis with other children".

World Autism Awareness Day: Theme

This year, World Autism Awareness Day is held under the theme "Autism and Humanity - Every Life Has Value".

The 2026 theme highlights and affirms the dignity and worth of all autistic people. While there are international human rights conventions safeguarding the rights of people with autism, they continue to face stigma, discrimination, and barriers to participation.

“Access to timely, quality health care and support services remains limited, driving inequalities across the life course," the WHO said. The global health body urged "sustained action and greater investment" to address these challenges. It also called for developing inclusive policies and services that uphold the rights of autistic people.

This year's theme, thus, is a call to action to recognize the inherent dignity and equal rights of all people with autism.

Guterres highlighted the need for "equal education, fair employment, and accessible health systems" for all persons with autism and to provide inclusive opportunities to participate and thrive, along with others.

Also read: Expert Reveals Why Childhood Autism Is Going Undetected In India

What is Autism?

The National Health Service (NHS) UK defines autism as not an illness or a medical condition with treatments or a "cure", but a developmental condition that affects how people communicate, learn, behave, and interact with others.

It is a spectrum, which means "everybody with autism is different".

People with autism spectrum disorder (ASD) may have difficulty with social interaction, exhibit atypical behavior and activities, or find it hard to communicate.

Early Signs Of Autism

Studies show that symptoms of autism are usually diagnosed within the first 3 years of birth. These include:

• Limited to zero eye contact
• Delayed responses
• Repeating words or actions such as hand-flapping
• Being strong-headed about following the same routine
• Easily annoyed, throws tantrums
• Difficulty understanding and expressing emotions
• Sensitive to certain sounds, textures, lights, or smells.