With the holiday season high, there is festive cheer, family gatherings and also an undeniable increases in alcohol consumption that fills the air. Christmas and New Year's Eve celebrations to spring break and bachelor parties and sporting events that bring together huge crowds for celebrations mean that drinking becomes synonymous with partying. But behind the revelry lies a much darker behavior: high-intensity drinking.

Alcohol is the most widely used substance in the United States; it has been reported that 84% of adults aged 18 and older reported lifetime use. Moderate drinking is socially acceptable, but high-intensity drinking is an alarming trend. The behavior of consuming eight or more drinks over a few hours for women and 10 or more for men exceeds binge drinking and significantly increases risk for harm.

High-intensity drinking is far from being just a mere passing concern; it is instead a public health crisis. The burden is even greater as 29 million people in the United States suffer from alcohol use disorder. That has caused over 140,000 deaths annually while accounting for 200,000 hospitalizations and 7.4% of visits to emergency departments in the United States. However, only 7.6% of these affected get treated, thus forming a glaring gap in handling this concern.

What Is High-Intensity Drinking?

High-intensity drinking is a dangerous escalation from traditional binge drinking, characterized by consuming double or triple the standard binge amounts. While binge drinking involves four or more drinks for women and five or more for men, high-intensity drinkers often surpass these levels, leading to blood alcohol concentrations (BAC) exceeding 0.2%—a level that significantly impairs judgment and motor skills.

According to Dr. George Koob, the director of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), high-intensity drinking is one of the factors that intensify the risks of injuries, overdose, and death. It is also very highly associated with the onset of AUD, since the chance of addiction increases with increased alcohol consumption per occasion.

Blackouts and Memory Loss Risks

One of the most troubling consequences of high-intensity drinking is alcohol-induced blackouts, periods of amnesia where individuals may appear functional but are incapable of forming memories. Blackouts occur when alcohol disrupts the hippocampus, the brain region responsible for memory formation.

Blackouts are often categorized into two types:

1. Fragmentary Blackouts: Characterized by spotty memory, where recalling certain details can trigger partial recollection.

2. En Bloc Blackouts: Significant amnesia for hours, wherein no memory is created at all, even if tried to be recalled.

Aside from memory loss, intense binge drinking is linked with poor decision-making, violence, injury, and conflicts in personal relationships.

Why Holidays and Special Events Are Hotbeds for Excessive Drinking

Holidays and celebrations create the perfect storm for high-intensity drinking. According to research, adults drink nearly double the amount of alcohol during holidays like Christmas and New Year's Eve than they do at any other time of the year. It is during these periods of social gathering, holiday stress, and seasonal sadness that people drink in excess.

For college students, experiences like spring break and 21st birthdays increase the danger. Some studies indicate that students, especially those who travel with buddies to spring break, indulge in more alcohol and make more serious decisions than any student who remains at home or goes with their family to other destinations. Sporting events are, too, notorious for promoting drunk consumption, especially among male customers. Alcohol consumption usually goes high during Super Bowl Sunday, thus leading to games day violence and arrests.

Consequences of Heavy Intensity Drinking

High-intensity drinking impacts not only physical health and mental well-being but also social relationships.

Acute Risks

- Alcohol poisoning

- Severe dehydration and electrolyte imbalances

- Hypoglycemia

- Risky sexual behavior

- Injuries and accidents

Chronic Risks

- Liver damage, alcoholic hepatitis, and cirrhosis

- Cardiovascular diseases such as arrhythmias and cardiomyopathy

- Neurological damage, including memory deficits and blackouts

- Progression to alcohol dependence or AUD

Psychological Impact

High-intensity drinking is strongly linked with increased risks of depression, anxiety, and suicidal ideation. Poor decision-making during episodes can lead to long-lasting consequences, including damaged academic, professional, or personal outcomes.

How to Address the Problem

Combating high-intensity drinking requires education, early intervention, and accessible treatment options. The NIAAA has defined high-intensity drinking to be distinct from binge drinking and has called for targeted approaches to decline prevalence and associated harms.

One promising treatment option is naltrexone, which a medication helps control alcohol cravings. Encouraging in preliminary evidence, more extensive clinical trials will be necessary to ascertain its efficacy more specifically in high-intensity drinkers.

As we head into the holiday season and other special occasions, it is important to heighten awareness of the dangers of high-intensity drinking. A good understanding of long-term consequences and seeking help when alcohol-related issues arise can be the difference between life and death. Celebrations should be about joy and connection, not about the gateway to harm.

If you or someone you know drinks at dangerous levels or have an alcohol use disorder, there is help available. Remember, for suspected cases of alcohol poisoning, dial 911. In this way, we can foster healthier relationships with alcohol and create safer environments for everyone.

As adenovirus cases continue to rise globally, health professionals have noticed that this potentially serious infection is sometimes being mistaken for another illness, what many are calling the ‘super flu’.

For those unfamiliar, adenovirus is a DNA virus that gradually affects a person’s upper and lower respiratory tract, as well as other organs. This can include the eyes, digestive system, and kidneys.

Adenovirus Or Super Flu?

According to Dr. Deborah Lee at Dr Fox Online Pharmacy, who spoke to Cosmopolitan: "It spreads when someone breathes in infected droplets, touches the virus and then rubs their eyes, or through the faecal-oral route (not washing hands properly after using the toilet)."

"It moves quickly in crowded spaces where people are close together." She added, "The virus is resistant to soap and many commonly used cleaning products."

Adenovirus: What Are The Symptoms?

The reassuring news about adenovirus is that most people recover within a week or two. Its symptoms are often similar to those of a common cold.

Typical signs include fever, runny nose, sore throat, cough, shortness of breath, and swollen lymph nodes in the neck. In more severe cases, patients may also experience conjunctivitis, ear pain, diarrhea, vomiting, stomach aches, or urinary tract infections.

Certain groups are at higher risk of serious illness. Dr. Lee notes, "Babies and children under five, older adults, pregnant women, and people with weakened immune systems are the most vulnerable."

Although adenovirus symptoms often resemble those of a typical flu, it’s important to know when someone is dealing with the flu—or worse, the current ‘super flu’ that’s circulating widely.

How Does Adenovirus Differ From The 'Normal' Flu?

One way to tell the difference is by how long someone is sick. Adenovirus tends to develop gradually, whereas the ‘normal’ flu often hits suddenly, with high fever and intense symptoms within hours, Lee explains. Common flu symptoms also include a high temperature (38–40°C), severe headache, and extreme fatigue.

Other key differences: adenovirus can occur throughout the year, while flu is mostly seasonal. Adenovirus can also cause pink eye and gastrointestinal problems like vomiting or diarrhea, but it’s less likely to lead to serious complications compared to flu.

What About The 'Super Flu'?

Doctors say it’s not only the regular flu that needs to be distinguished from adenovirus, but also the current ‘super flu,’ which is causing particularly dramatic symptoms.

This infection is caused by the H3N2 virus and tends to be more severe than typical winter illnesses, especially in the UK.

"Past data shows H3N2 has been linked to more hospitalizations and deaths from flu, especially among adults over 65 and young children, compared with other flu types," Lee explained. When comparing the ‘super flu’ to adenovirus, she notes that the symptoms are very similar.

However, she stresses that the ‘super flu’ is considered much more intense. Not only can your sore throat feel agonizing, but aches and pains may be strong enough to confine you to bed.

Adenovirus vs Super Flu: Symptoms Explained

While adenovirus and the so-called ‘super flu’ can feel very similar, there are subtle differences to watch for. Adenovirus usually develops gradually, with fever, cough, sore throat, runny nose, and sometimes pink eye or digestive upset. Most healthy individuals recover within a week or two. In contrast, the ‘super flu,’ caused by the H3N2 virus, hits hard and fast—high fever, intense body aches, severe fatigue, and an agonizing sore throat are common.

Both illnesses can affect vulnerable groups such as young children, the elderly, and immunocompromised individuals, but the super flu tends to bring more extreme symptoms that may require hospitalization. Understanding these distinctions can help people recognize the illness early and seek appropriate care.

Have you ever described feeling “cold feet,” “a gut instinct,” or “a shiver down your spine”? These common expressions might seem trivial, but they reflect something real. Emotional body mapping can help explain why.

Just as anxiety or depression can show up as physical symptoms, our emotions often register in specific areas of the body. Emotions guide much of how we experience the world, yet many of us rarely stop to notice how they affect us physically.

If you struggle to put your feelings into words, learning how emotions manifest in the body can help you connect more deeply with yourself.

Where Are Emotional Feelings Felt In Your Body?

A 2014 study by Glerean and colleagues identified 13 emotions and the specific areas of the body they activate—or don’t. Similar to a heat map, warmer colors (red, orange, yellow) indicate increased activity, while cooler colors (blue, green, indigo) indicate decreased activity.

If these maps resonate with your own experiences, they can provide insight into how emotions influence your body and overall well-being.

How Was This Tested?

The researchers proposed that each emotion triggers distinct physical reactions. They asked 701 participants to shade regions on a body silhouette where they felt heightened or reduced activity in response to various stimuli.

These stimuli mirrored real-life experiences: clips from films, conversations, and unexpected facial expressions. Across the participant pool, emotions consistently affected similar areas of the body.

A follow-up study in 2018 by the same team found that the intensity of bodily sensations mirrored the intensity of the emotion in the mind. In other words, stronger physical feelings were linked with stronger mental experiences.

From this, researchers categorized feelings as:

• Negative (unpleasant): anger, fear, anxiety, shame
• Positive (pleasant): happiness, love, pride
• Other categories: illness, homeostasis, cognition

Few emotions, such as surprise, were found to be neutral. Participants also reported that pleasant and controllable states occurred more often than unpleasant and uncontrollable ones. Anyone who has experienced overwhelming anxiety or depression will recognize that feeling of being out of control.

Emotional Body Chart

Certain emotions trigger strong physical responses, often preparing the body for action, such as the fight-or-flight response.

• Happiness: This emotion lights up the body the most. Warm sensations spread throughout, especially in the head and chest, signaling energy, vitality, and a sense of well-being.
• Anger: Activation is intense in the upper body—the head, chest, and arms. The hands are especially bright, reflecting the impulse to clench fists or act aggressively.
• Fear: Like anger, it activates the head and chest (heart racing). However, the feet are cold (blue), suggesting blood is being redirected from the extremities to vital organs.
• Anxiety: Almost entirely focused in the chest, representing tightness, rapid heartbeat, or difficulty breathing.
• Love & Pride: Both emotions show strong activation in the chest and head, associated with warmth, heart swelling, or the sensation of “puffing up” the chest.

Deactivation Emotions (Mostly Blue):

These emotions involve a withdrawal of energy and sensation from the body.

• Depression: The most deactivated state. Limbs are entirely blue, showing heaviness, numbness, and a lack of energy to move. The torso shows very little activation.
• Sadness: A mix of responses. The chest and eyes show some activity (linked to crying or heartache), but the arms and legs are cool, reflecting slowing or weakening of the body.

Other Specific Reactions:

• Disgust: Activation is concentrated in the digestive system—the throat and stomach—indicating nausea or physical aversion.
• Shame: A complex pattern appears. The chest and cheeks are warm (blushing), while the extremities are cold, reflecting internal turmoil paired with external withdrawal.

Understanding where emotions manifest in the body can help us become more aware of our physical and mental states. From the warmth of happiness in the chest to the heaviness of depression in the limbs, our bodies carry the signals of our feelings. Paying attention to these sensations not only deepens self-awareness but can also guide us in managing stress, improving well-being, and responding to emotions more mindfully.

Catching a cold during winter is fairly common because viruses spread more easily in packed indoor settings, and cold weather can weaken the immune defence inside the nose, making it harder to fight infections. Having a stuffy nose or a mild cough is one thing, but many people often confuse their illness with a cold when it may actually be flu. Flu symptoms are usually more intense and can include fever, headaches and body aches, along with a dry cough and sore throat. A cold, on the other hand, tends to peak within two to three days, with recovery usually taking about a week.

Cold vs Flu: Why Knowing the Difference Matters

With a strong flu strain causing disruption across the UK, knowing how to tell the difference between a cold and flu has become especially important. Berkshire NHS, which has around 17,100 followers on TikTok, has outlined three key differences between the two illnesses.

In a caption, the community NHS trust said: “Cold and flu symptoms can look similar, but flu is usually more severe. The flu vaccine helps protect against flu. Visit the NHS website to learn more.”

NHS Shares 3 Symptoms to Tell Cold and Flu Apart

The video features an NHS staff member pointing out three signs as she walks toward the correct option. The first is that flu comes on suddenly, often within a few hours, while a cold mainly affects the nose and throat. The final sign is that flu can leave you feeling drained and too unwell to go about your normal routine.

Can Flu Get Better on Its Own?

Flu often clears up on its own, but it can make some people very unwell. That is why it is important to get vaccinated if you are advised to do so and to follow safe distancing to reduce the spread of infection.

Flu Symptoms 2025

As per NHS, below are the flu symptoms that people need to take care of:

• A sudden high temperature
• An aching body
• Feeling tired or exhausted
• A dry cough
• A sore throat
• A headache
• Difficulty sleeping
• Loss of appetite
• Diarrhoea or tummy pain
• Feeling sick and being sick

What Are The Symptoms Of A Cold?

• A blocked or runny nose
• Sneezing
• A sore throat
• A hoarse voice
• A cough
• Feeling tired and unwell
• A high temperature
• Aching muscles
• A loss of taste and smell
• A feeling of pressure in your ears and face

How Long Does a Cold Last?

In most cases, a cold can be managed at home without seeing a GP. You should start to feel better within one to two weeks, with symptoms developing over two to three days.

Cold Symptoms in Children: What Parents Should Know

Cold symptoms can last longer in young children. They may become more irritable, struggle with eating and sleeping, breathe through their mouth, and sometimes vomit after coughing. As per NHS, try to get enough rest over the Christmas holidays if possible, drink plenty of fluids, and eat nourishing food to help lower the risk of illness.