President-elect Donald Trump coined 'MAGA', the Make America Great Again movement. It is a political movement which was used heavily during the presidential campaigns in 2016 and 2024. The latest development is its conservative sub-brand 'MAHA', Make America Healthy Again, with many MAHA influencers jumping right into the campaign, re-imagining the food policies and warning Americans on what they should or should not consume.The forefront of MAHA is Robert F Kenny Jr. (RFK Jr.), who was recently nominated by Trump as the US Health Secretary, the position that awaits Senate approval. This battle incorporates RFK Jr.'s struggle against corporate agriculture, pharmaceutical companies and medical establishments.BackgroundThe externalised cost of food-related, noncommunicable diseases for Americans is over $1.3 trillion per year. This is greater than the value of all groceries sold annually. The food industry is also reaping high profits dealing with ultra-processed foods, many of which are banned in many other countries.Robyn O'Brien, Chief Operating Officer at Montcalm says that 1 in 2 American men are expected to get cancer in their lifetimes, while 1 in 3 American women can expect the same. 1 in 3 American children has four As, which stands for allergies, autism, ADHD, and asthma, along with cancer as the leading cause of death in American children.In this backdrop, it is JFK Jr.'s MAHA who wants to "dismantle the corporate stranglehold on [read the] our government agencies that has led to widespread chronic disease, environmental degradation, and rampant public distrust...MAHA seeks to drive a transformative agenda. This includes prioritizing regenerative agriculture, preserving natural habitats, and eliminating toxins from our food, water, and air… to combat the chronic disease epidemic, which includes addressing the root causes such as poor diet, environmental toxins, and inadequate healthcare... and dismantling the corporate takeover of government agencies that are supposed to protect public health and the environment.”How did MAHA begin?Calley Means and Dr Casey Means, a brother-sister duo built a wellness empire by questioning some of the traditional medical expertise and vaccine mandates. Their ideas also spoke to Trump's MAHA movement.Calley who is a former food-industry lobbyist and Casey, a Stanford-educated surgeon, have pushed for a revamp of the American food and health system. This is driven by a deep distrust of the pharmaceutical and food industries and medical theories. Drawing on this thought, JFK Jr. also mentioned both siblings as people he would recommend to Trump for "prominent roles" in his administration.The siblings have criticised the approach that the US medical systems are taking. They say, that instead of going for a holistic look at the body's needs through nutrition, exercise and health, the current medical system is relying on medications.Calley also called the Covid-19 vaccine mandates a "war crime", and that parents should rely on the "divine gifts of intuition and heart intelligence" rather than "blindly trusting the science".ALSO READ: Who is Robert F. Kennedy Jr., the Controversial Nominee for U.S. Health Secretary?MAHA InfluencersThere are MAHA influencers other than the podcaster siblings and JFK Jr. himself. Enters Alex Clark. "Cool girl, loves health and wellness, and happens to be conservative", the 31-year-old introduces herself.She is able to tap into those who are not politically aligned, but are worried about their kids' health. In a podcast called Realfoodology, she and Courtney Swan, a nutritionist look for chickpeas, which might "slowly poison you", as Clark believes.These chickpeas contain glyphosate, which as per the Environmental Protection Agency has "no risks of concern to human health". The Food and Drug Administration (FDA) noted that one international organisation said that it may be a carcinogen, but no other organisation has found or said anything. But for Clark, it does not matter because she has no faith in the "three-letter-agencies".She in her podcast Culture Apothecary promoted MAHA, discussing various issues on health and wellness, with the top discussion on motherhood as a virtuous role, daycare as dangerous and feminism as insidious.MAHA is a big no on hormonal birth control and she too is a promoter of the idea that the women's liberation movement has done more harm than good. Aligning with Republican's anti-abortion views, this MAHA influencer is a firm believer that abortion is "never medically necessary to save the life of the mother," even if the experts disagree.What Else MAHA Wants?MAHA is against regular mammogram testing because it exposes women to radiation and disrupts their body's function. As per the National Cancer Institute, the benefits of undergoing regular screenings exceed the risk of skipping them.Another thing many MAHA believers hold deeply close to is that "my body, my choice" is just an illusion created by the state. In reality, the body is controlled by medicines, which leads to autism in children. The popular belief is that the food Americans eat, controlled by the corporation is what makes them sick, and they seek medical help, which controls their brain. It is a vicious cycle and MAHA wants to break free.MAHA does not want these government agencies to co-parent their kids. They are clear that they want a "divorce", as Clark says.With JFK Jr. being nominated as the US Health Secretary, who could control the health agencies, including the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), the National Institutes of Health (NIH), and many more, MAHA could be a dream come true in "divorcing" the parents with the government.