Cigarettes with ultralow nicotine levels are now being called the game-changer in the fight against smoking. If you are having trouble in quitting smoking, then, it is for you, that soon the Biden White House is expected to formally propose a plan that will order cigarette nicotine levels to be reduced, reports The Washington Post. For now though, it has been a failure, as these cigarettes, also known as VLN cigarettes that stands for very low nicotine are only available in 5,100 stores in 26 states. This is a very small fraction of the overall market for cigarettes. The company that makes it, 22nd Century, is struggling not because of the low supply, but also from the advocates who have long believed slashing nicotine levels altogether.

The Advent and ideation

Nicotine is a chemical that is produced naturally from tobacco that makes the cigarette and also keeps people hooked. While it is believed that it makes people alert, and get the "hit" to keep them going, it exposes the users to harmful substances, carcinogens, and increases the risk of heart disease, lung cancer, and other illness.

Ultralow-nicotine cigarettes, like the VLN brand, contain about 95% less nicotine than the regular cigarettes. The idea is quite simple: without the addictive grip of nicotine, smokers will find it easier to quit. Research too has shown some promise. For instance, the studies funded by the National Institute on Drug Abuse revealed that very low nicotine cigarettes reduced addiction potential significantly without having users to increase their smoking frequency. However, the problem is, why would anyone choose for a low-nicotine that does not make them feel the same way, when the high-nicotine cigarette is right next to it, making them feel the same way, with the same alertness, sold at the same price.

“It’s very hard to imagine someone actively choosing to continue to use a low-nicotine product for the same price when a high-nicotine product is right next to it,” said Eric Donny, a Wake Forest University School of Medicine nicotine researcher.

No wonder, the experiment with low nicotine product by Philip Morris' Next cigarettes in the 1980s and Vector Tobacco's Quest brand in the early 2000s, flopped.

FDA's Role in the Push

The Food and Drug Administration (FDA) has supported the development of such products, even allowing VLN cigarettes to be marketed as lower-risk options. However, these products remain a niche market, available in only a fraction of U.S. stores.

Recently, the Biden administration has considered a bold step—mandating a dramatic reduction in nicotine levels for all cigarettes sold in the United States. Supporters believe this move could save millions of lives, while critics, including tobacco companies, warn of potential unintended consequences.

What Could Be The Challenges?

Resistance from Big Tobacco Companies: They could argue that slashing nicotine levels could backfire. Their claim is, smokers will turn to black markets or smoke more to satisfy their cravings, which may lead to greater exposure to harmful substances.

Consumer Reluctance: History is proof to the instances of smokers being hesitant to embrace the low-nicotine products.

Political Hurdle: It may face political roadblocks, as under the Trump administration, plans to cut nicotine were shelved.

Could Low-Nicotine Cigarettes Be The Solution?

Advocates believe that ultralow-nicotine cigarettes could be a game-changer, comparing them to decaf coffee or non-alcoholic beer—products that reduce harm while offering a similar experience.

Some experts warn that a black market for traditional cigarettes could undermine these efforts. They also stress the need for safer alternatives, such as vaping products, to support smokers transitioning away from traditional cigarettes.

Northern Ireland is set to restrict price promotions on unhealthy foods as part of its long-term strategy to curb rising obesity rates,

With this move, the country has joined the UK who has been making efforts to create healthier food environments.

The proposed policy is expected to limit promotions like multi-buy offers and other incentives on foods high in fat, salt and sugar (HFSS).

It could make healthier choices more accessible, reducing the influence of marketing on consumer behavior.

The policy forms part of Northern Ireland's Healthy Futures: Tackling Obesity strategy, which emphasizes prevention alongside better treatment services.

The Department of Health has recently announced the rollout of a Regional Obesity Management Service, but public health experts say clinical services alone will not reverse the obesity epidemic without stronger preventive policies.

Can This Policy Help?

Obesity remains one of Northern Ireland's biggest public health challenges. Around 65% of adults in Northern Ireland are overweight or living with obesity, while about one in four children are affected.

Excess weight significantly increases the risk of type 2 diabetes, heart disease, stroke, certain cancers and other chronic illnesses.

Policymakers and health advocates argue that supermarkets' rampant discounts and volume-based promotions on calorie-dense processed foods encourage unnecessary purchasing and higher consumption, particularly among families with constrained budgets.

Also read: Not Just The Heart, Obesity In Midlife Could Be Just As Harmful To The Brain: Study

Expectations From The Policy

The proposed restrictions are expected to target promotions on HFSS foods, including multi-buy deals such as "buy one, get one free", volume-based discounts, and other promotional tactics that encourage purchasing larger quantities of unhealthy foods.

The initiative complements broader UK policies that are already being implemented, including restrictions on junk food advertising before 9 p.m. on television and a ban on paid online advertising for unhealthy foods.

These measures aim to reduce children's exposure to unhealthy food marketing and encourage healthier eating habits.

Also read: Smoking, Diabetes, High Blood Pressure May Fuel the Most Dangerous Type of Artery Plaque, Study Finds

Reactions

Northern Ireland's plans have received strong backing from public health organizations and health advocates.

Fearghal McKinney, Head of the British Heart Foundation Northern Ireland, said, "While we welcome the announcement of the first phase of the obesity programme as a significant step forward to support people living with obesity, this alone does not go far enough in providing a long-term and multi-department government solution."

He added, "Obesity is a major risk factor for cardiovascular disease and a leading cause of the increasing number of deaths in Northern Ireland."

McKinney also said, "This announcement must be accompanied by urgent delivery of actions within the Healthy Futures obesity strategy, including publishing a consultation to restrict price promotions on unhealthy foods."

Across the UK, governments are increasingly focusing on reducing consumption of unhealthy food through marketing tactics rather than focusing on individual behavior change.

Announcing England's advertising restrictions, Health Minister Ashley Dalton said, "By restricting adverts for junk food before 9pm and banning paid adverts online, we can remove excessive exposure to unhealthy foods, making the healthy choice the easy choice for parents and children."

Northern Ireland's proposed promotion restrictions are still going through implementation stages, but health experts view them as positive step towards broader obesity prevention strategy.

Combined with better medical services, education and healthier food environments, policymakers hope the measures will reduce obesity rates, lower the burden of chronic disease and ease pressure on the healthcare system.

The World Health Organization (WHO) has warned that West Nile virus infections are increasing across parts of Europe, with hotter temperatures, longer summers, and changing weather patterns creating ideal conditions for mosquito-borne disease transmission.

The warning comes as Europe grapples with intense heatwaves and widespread wildfires, which experts say are contributing to the spread of disease-carrying mosquitoes.

Cases Rising Across Southern Europe

Greece has recorded the sharpest recent increase, with 21 confirmed human cases as of July 22, including 14 reported in the previous week alone.

Of these, 20 patients developed neuroinvasive disease, such as encephalitis or meningitis, and 13 remain hospitalized.

Italy has reported the widest geographic spread, with 21 confirmed cases across 17 different areas as of July 15. Locally acquired infections have also been reported in North Macedonia (2 cases), Romania (2), and Spain (2).

The WHO noted that while the risk remains low for most people, it may turn deadly for some.

"West Nile virus is not a new threat, but the conditions driving its spread are changing rapidly," said Dr. Hans Henri P. Kluge, WHO Regional Director for Europe.

“Most infections are mild, but roughly 1 in 150 people who contract the virus will develop a severe infection affecting the central nervous system, which can be life-threatening,” he added.

Kluge added that warmer temperatures and longer summers are giving mosquitoes more time and a wider geographic range to transmit the virus.

What Is West Nile Virus?

West Nile virus is spread primarily through the bite of an infected mosquito. Mosquitoes become infected after feeding on infected birds and can then transmit the virus to humans and other animals.

In Europe, infections typically occur during the mosquito season—from late spring through autumn—with transmission peaking between July and September.

Although rare, the virus has also been transmitted through blood transfusions, organ transplantation, pregnancy, and breastfeeding. There is no evidence of person-to-person transmission through everyday contact.

Currently, there is no licensed vaccine for humans and no specific antiviral treatment. Care focuses on relieving symptoms, while severe cases may require hospital-based supportive treatment.

Symptoms to Watch For

Around 70–80% of infected people develop no symptoms.

Those who do become ill may experience:

• Fever
• Headache
• Fatigue
• Body aches
• Nausea or vomiting
• Skin rash
• Swollen lymph nodes

In severe cases, the infection can affect the nervous system, causing:

• High fever
• Neck stiffness
• Disorientation
• Tremors
• Convulsions
• Muscle weakness
• Paralysis
• Coma

Anyone who develops symptoms after returning from an area where the virus is circulating should seek medical attention promptly. People with severe symptoms require urgent medical care.

West Nile virus infection can be confirmed through laboratory tests that detect virus-specific antibodies or viral RNA, depending on the stage of illness.

How to Protect Yourself

As there is no vaccine or specific treatment, WHO says prevention depends on avoiding mosquito bites and reducing mosquito breeding sites.

WHO recommends:

• Wear light-colored clothing that covers the arms and legs.
• Limit outdoor activities during dawn and dusk, when mosquitoes are most active.
• Apply mosquito repellents containing approved ingredients according to the manufacturer's instructions. Adults should apply repellent to young children and avoid the eyes, mouth, and hands.
• Install window and door screens to keep mosquitoes out of homes.
• Sleep in air-conditioned rooms, use fans, or sleep under mosquito nets where needed.
• Eliminate standing water from flowerpots, buckets, bird baths, clogged gutters, and other containers where mosquitoes can breed.

Israel’s military is facing an alarming mental health crisis as prolonged geopolitical conflict continues to take a psychological toll on its soldiers.

Recently, two female Israeli soldiers died by suicide within days of each other, bringing the number of active-duty military suicides this year to at least 16, according to Israeli media.

The deaths in the force have reignited concerns over whether the military personnel are receiving necessary trauma and mental health care

The latest cases involved a combat soldier from the Bardelas Battalion and an intelligence officer. Military Police have launched investigations, while the Israel Defense Forces (IDF) has acknowledged the incidents, saying that the affected units are being supported in every way.

Mental Health Crisis In Israel's Military

According to Israel’s Defence Ministry, cases of post-traumatic stress disorder (PTSD) among soldiers have increased by nearly 40% since 2023.

Of more than 22,000 personnel receiving treatment for war-related injuries, around 60% are being treated primarily for psychological trauma.

“Soldiers are grappling not only with fear for their own lives, but also with moral injury resulting from witnessing or participating in traumatic events,” clinical psychologist Ronen Sidi of Emek Medical Center told Reuters.

Also read: Many US Veterans With Suicidal Thoughts May Not Be Receiving Mental Health Treatment, Study Finds

What Is Moral Injury?

Unlike PTSD, which is often linked to fear-based traumatic experiences, moral injury refers to when patients feel they have violated deeply held moral or ethical beliefs, or witnessed events that violate those values.

Military psychologists say constant exposure to civilian casualties, loss of troops, and conflicting decisions on the battlefield can leave lasting emotional wounds that last for a long time.

Ground Reality

The two recent suicides are not isolated incidents. Earlier this year, Israeli media reported that many soldiers on active duty had taken their own lives after returning from their deployments.

Some reports also said that soldiers who were discharged are struggling with severe PTSD, depression and social isolation after leaving service. Researchers say many continue to battle mental health issues long after their duty ends.

Veterans’ organisations have increasingly called for comprehensive and effective rehabilitation services, saying that untreated trauma may surface months or even years after military service ends.

Also read: US Government Backs Psychedelic Therapies Research For Veterans With PTSD and Depression

Are Mental Health Support Systems Enough?

The Israeli Defence Ministry says it has expanded mental health services, funding and introduced alternative therapies to improve mental health recovery for soldiers who are struggling.

However, some recent reports have questioned whether those services are reaching troops quickly enough. Critics have pointed to shortages of field psychologists, cancelled mental health support days and unsuccessful recognition of warning signs.

Mental health specialists also say that stigma remains another barrier. Despite growing awareness, many soldiers hesitate to seek help because they believe that doing so could affect their careers or be viewed as a sign of weakness.

For Israel, the growing number of soldier suicides is becoming a stark reminder that the cost of war is measured not only in physical casualties, but also in the invisible wounds that reflect through mental health issues.