Cigarettes with ultralow nicotine levels are now being called the game-changer in the fight against smoking. If you are having trouble in quitting smoking, then, it is for you, that soon the Biden White House is expected to formally propose a plan that will order cigarette nicotine levels to be reduced, reports The Washington Post. For now though, it has been a failure, as these cigarettes, also known as VLN cigarettes that stands for very low nicotine are only available in 5,100 stores in 26 states. This is a very small fraction of the overall market for cigarettes. The company that makes it, 22nd Century, is struggling not because of the low supply, but also from the advocates who have long believed slashing nicotine levels altogether.

The Advent and ideation

Nicotine is a chemical that is produced naturally from tobacco that makes the cigarette and also keeps people hooked. While it is believed that it makes people alert, and get the "hit" to keep them going, it exposes the users to harmful substances, carcinogens, and increases the risk of heart disease, lung cancer, and other illness.

Ultralow-nicotine cigarettes, like the VLN brand, contain about 95% less nicotine than the regular cigarettes. The idea is quite simple: without the addictive grip of nicotine, smokers will find it easier to quit. Research too has shown some promise. For instance, the studies funded by the National Institute on Drug Abuse revealed that very low nicotine cigarettes reduced addiction potential significantly without having users to increase their smoking frequency. However, the problem is, why would anyone choose for a low-nicotine that does not make them feel the same way, when the high-nicotine cigarette is right next to it, making them feel the same way, with the same alertness, sold at the same price.

“It’s very hard to imagine someone actively choosing to continue to use a low-nicotine product for the same price when a high-nicotine product is right next to it,” said Eric Donny, a Wake Forest University School of Medicine nicotine researcher.

No wonder, the experiment with low nicotine product by Philip Morris' Next cigarettes in the 1980s and Vector Tobacco's Quest brand in the early 2000s, flopped.

FDA's Role in the Push

The Food and Drug Administration (FDA) has supported the development of such products, even allowing VLN cigarettes to be marketed as lower-risk options. However, these products remain a niche market, available in only a fraction of U.S. stores.

Recently, the Biden administration has considered a bold step—mandating a dramatic reduction in nicotine levels for all cigarettes sold in the United States. Supporters believe this move could save millions of lives, while critics, including tobacco companies, warn of potential unintended consequences.

What Could Be The Challenges?

Resistance from Big Tobacco Companies: They could argue that slashing nicotine levels could backfire. Their claim is, smokers will turn to black markets or smoke more to satisfy their cravings, which may lead to greater exposure to harmful substances.

Consumer Reluctance: History is proof to the instances of smokers being hesitant to embrace the low-nicotine products.

Political Hurdle: It may face political roadblocks, as under the Trump administration, plans to cut nicotine were shelved.

Could Low-Nicotine Cigarettes Be The Solution?

Advocates believe that ultralow-nicotine cigarettes could be a game-changer, comparing them to decaf coffee or non-alcoholic beer—products that reduce harm while offering a similar experience.

Some experts warn that a black market for traditional cigarettes could undermine these efforts. They also stress the need for safer alternatives, such as vaping products, to support smokers transitioning away from traditional cigarettes.

After recalling lettuce that may have been linked to a severe nationwide Cyclospora outbreak in the US, Taylor Farms has now recalled 20 more products, including salsa and guacamole, over concerns about possible Salmonella contamination.

Taylor Farms also said on social media that none of its Taylor Farms-branded salad kits are associated with the outbreak. Most of the recalled lettuce was sold in large bags to food-service operations, including restaurants, with many products containing romaine lettuce.

Why Has Taylor Farms Issued Another Recall?

In a statement on August 9, Taylor Farms said the latest recall is tied to fresh jalapeños supplied by Coast Citrus Distributors. A grower in Sinaloa, Mexico, that supplies Coast Citrus was identified as a potential source of the Salmonella outbreak.

“Taylor Fresh Foods is no longer sourcing products from this farmer and will be filling orders from alternative suppliers,” the company said on its website.

Where Were the Recalled Products Sold?

The recalled products were sold in several states, including Texas, and distributed to major retailers such as Target, Walmart and Whole Foods.

Taylor Farms products were also recalled from Target, Trader Joe’s and Scarborough, Maine-based supermarket chain Hannaford across about 20 states.

Walmart said it had removed the impacted products from its stores and implemented a sales block at its registers and online. Kroger, Target, Whole Foods, Trader Joe’s and Hannaford-parent Ahold Delhaize did not immediately respond to a Reuters request for comment.

Salmonella Outbreak Linked to Jalapeños

The CDC and FDA said earlier this week that they were investigating a Salmonella outbreak that had sickened 345 people across 27 states and led to 36 hospitalizations.

The US investigation identified restaurants including Chipotle Mexican Grill and Qdoba as having received jalapeños imported by Coast Citrus Distributors, Reuters reported.

Both restaurants stopped using the jalapeños, while Coast Citrus recalled the remaining product and notified customers.

USDA Issues Alert for Meat and Poultry Products

The US Department of Agriculture (USDA) has also issued a new public health alert for 18 meat and poultry products containing recalled jalapeño peppers potentially contaminated with Salmonella.

The products were made using jalapeños that had already been recalled by the FDA. Many of the affected products are sold under brands including Taylor Farms, Walmart’s Marketside and H-E-B. The products have expiry dates extending through August 15.

The USDA’s Food Safety and Inspection Service (FSIS) said the issue came to light after the FDA notified the agency that several meat and poultry establishments had received the recalled jalapeños as an ingredient.

The agency warned that some of the products may still be sitting in consumers’ refrigerators or freezers and advised people not to eat them. Retailers have also been told not to sell the affected products.

What Are the Symptoms of Salmonella?

Young children, older adults and people with weakened immune systems are at greater risk of developing severe illness.

Contaminated food may look, smell and taste completely normal, meaning consumers cannot rely on appearance or taste to determine whether food is safe.

Consumers who have purchased products covered by the USDA alert should not eat them. They should discard them safely or return them to the place of purchase.

Anyone who develops symptoms after eating a potentially contaminated product should contact a healthcare provider and disclose the possible Salmonella exposure.

The Food Safety and Standards Authority of India (FSSAI) has stepped up enforcement across the food, beverage and FMCG sectors, with the drive gathering pace since July.

In recent weeks, FSSAI has acted against or scrutinised products and companies over misleading claims, hygiene and food-safety violations, non-compliant ingredients, labelling issues and failure to meet prescribed standards.

The action has covered packaged foods, liquor, edible oils, sweeteners and high-caffeine beverages.

What Has FSSAI Cracked Down On?

1. Dabur — “100%” Claims

FSSAI directed Dabur India to prohibit the sale of food products such as honey, cow ghee and edible oils carrying “100%” claims.

Dabur challenged the action, accusing FSSAI of favouring certain manufacturers. The company approached the Delhi High Court, which stayed the order, with Dabur arguing that the action was taken without allowing it to be heard.

Dabur also submitted that the “100%” claim is used by several other manufacturers. The matter will next be heard by the Delhi High Court on August 24.

2. Liquor Brands — Artificial Flavouring

The food safety regulator has banned the sale of select whisky and rum products from major liquor companies, including Diageo India’s United Spirits, after finding artificial or “nature-identical” flavouring that allegedly violates Indian food standards.

The affected products include United Spirits’ Antiquity Blue Whisky and Royal Challenge Whisky manufactured in Madhya Pradesh, Inbrew’s Bagpiper Deluxe Whisky and Old Cask Deluxe XXX Rum, and three variants of Old Monk produced by Mohan Rocky Springwater in Maharashtra.

3. VKC Nuts — licence suspended

The licence was suspended following serious food-safety and hygiene violations, including live insects in pistachios stored in the finished goods storage area, and heavy black mould and fungal growth observed on the walls and ceilings of the raw material storage area.

4. Chheda Specialities Foods — licence suspended

The Mumbai-based ethnic snack and namkeen manufacturer faced licence suspension over serious hygiene violations. Inspections reportedly found unhygienic handling, roof leakages, fungal growth near edible oil storage tanks and poor waste management.

5. Fortune Fryola — Vitamin D standards

Action was taken against AWL Agri Business after its fortified sunflower oil failed prescribed Vitamin D standards.

6. PIE Foods — monk fruit sweetener

Action involved related compliance issues. FSSAI also flagged product labels that lacked mandatory declarations and carried claims including “100% Monk Fruit Extract” and “Natural Ingredients”. Its e-commerce website also carried the claim “Doctor Recommended”.

7. High-caffeine beverages — “energy drink” claims

FSSAI has continued action over products using the term “energy drink” without meeting relevant standards. Brands involved include Red Bull, Monster, Sting and Adrenaline Rush.

Other Recent Actions

Switz Foods: Licence suspended over food-safety and hygiene violations.

Matri Drinking Water: Licence suspended over food-safety, storage and hygiene issues.

Noble Healthcare – Venolex Forte: Action over non-permitted ingredients and excessive Vitamin C.

Vatave Healthcare – Folineuro Syrup: Action over brain-function claims.

Global Healthfit Retail – Neuherbs True Vitamin: Action over product naming and claim-related compliance.

Why Does the Crackdown Matter?

Stronger enforcement could improve food quality, curb misleading claims and encourage manufacturers to comply with safety standards, experts say.

“Although late, this initiative of enforcement of correct ingredients of the products is very beneficial in the long-term health of the nation, especially the youth health, those who consume more of the packed items including beverages, canned food and drinks, fruit drinks and packed milk,” said Dr Mohsin Wali, Senior Consultant, Department of Medicine, Sir Ganga Ram Hospital, told HealthandMe.

Why Clear Labelling Matters

Dr Wali said food labels should be properly sized, readable and clearly displayed, with key information prominently placed rather than hidden on the sides or bottom of packaging.

He also said ingredients should be clearly identified rather than represented through codes. If an emulsifier is used, for example, the specific emulsifier should be named.

According to Dr Wali, stronger enforcement could help prevent diseases including obesity, PCOD, atherosclerosis, heart disease, stroke and hypertension.

Bruce Willis’ wife, Emma Heming Willis, has opened up about “wrestling” with guilt over celebrating her 50th birthday while her husband continues to battle dementia.

The former model turned 50 in June and, in an Instagram post, wrote, “I’m ready for this new decade and all it has to offer.”

However, she admitted she was initially wary of celebrating because of her husband’s dementia struggles. At the behest of friends and family, she decided to mark the milestone. Still, she said she continued to wrestle with guilt about celebrating while Bruce Willis is living with a terminal condition.

‘I’m Always Carrying’ Guilt

Speaking on a podcast, Emma said she had not been “in the celebratory feelings” recently and was unsure whether she wanted to do anything for her 50th birthday.

A friend encouraged her to celebrate, reminding her that she did not want to miss marking the milestone.

“I always wrestle with it, you know?” she said. “I think guilt is something that I am always carrying, but I’ve learned that it is really not helpful. What I know is I always go back to what would my husband want for me?”

She explained that even ordinary moments of celebration can bring guilt, as she often feels there are other things she should be doing for her husband.

“There are moments [when] you want to do something, [but] you say, ‘Oh, but I can’t, I can’t. There’s a million other things that I need to be doing for him.’”

However, Emma said she believes the Die Hard star would want her to enjoy the milestone with the people she loves. She said he “would want me to have a big fun bash” and “would want me to celebrate my life with my friends and family.”

In March 2023, Bruce Willis, who dominated Hollywood during his career, was diagnosed with frontotemporal dementia (FTD), a degenerative condition that can affect communication, behavior and motor skills.

Emma On The Emotional Toll Of Caregiving

This is not the first time Emma has spoken about the guilt and emotional challenges of caring for her husband.

Emma, who has been his primary caregiver, previously said that Bruce is supported, loved and cared for by the family.

“You know, we’re doing well. My husband is supported and loved and we’re doing the best we can under the circumstances,” she said during an interview on Today in May.

Last year, at the Women’s Alzheimer’s Movement Forum in Las Vegas, Emma also spoke about the emotional impact of Bruce’s diagnosis and the unseen toll of caregiving. She recalled the day Bruce was formally diagnosed as one that left her feeling “lost, isolated and afraid.”

Caregiving is a respectable position, but it's also a challenging and thankless one. For those who are caring for loved ones with dementia or other chronic illnesses, the stress of "keeping it all together" can result in a condition called caregiver burnout.

"Caring for someone is the most intimate and demanding work of love," Emma explained, "but when you're not noticed or supported, it begins to undermine your health—mentally and physically."