Pay attention to the sounds around you. Do you ever hear a faint ringing in the back of your ears? You’re not the only one. According to preliminary studies conducted by Apple, as part of 3 ongoing research projects on long-term health, up to 15% of people experience tinnitus on a daily basis. Almost 78% of the participants experienced it at least once in their lives, with older adults reporting it more often. What is Tinnitus and What Did Apple’s Hearing Study RevealTinnitus is typically a severe hearing condition that manifests itself in the form of a persistent ringing sound in a person’s head. Chronic sufferers of tinnitus say that it affects their ability to hear clearly or at all. Some of the causes behind tinnitus could be through overwhelming levels of sound exposure which, in recent years, has been occurring through headphones, earbud use and other technology. The study itself was actually conducted by a group of University of Michigan researchers, who are part of the ongoing research on hearing health that Apple first launched in 2019. It makes use of data collected by Apple’s health apps, which only collect information after Apple users enroll and willingly share their data through its Research App.Although their findings in themselves weren’t exactly new, the study was able to analyze a sample size of more than 160,000 participants to help corroborate trends among a host of different demographics and age groups. It’s particularly important in a condition like tinnitus, wherein the degree of severity is entirely subjective and cannot be measured as though the sound is actually real. As such, finding solutions for each individual can be a challenging feat.Why Is Apple Conducting This Study?There is a rising demand for hearing-health solutions that can mitigate or entirely eliminate the detrimental effects of tinnitus with the use of technology. The demographic represented is especially young and needs more guided efforts towards reducing the impact of the condition over the long run.Apple has incorporated some of the findings from the research into their products in the past, by enabling specific headphone features. This includes several inbuilt apps like the Noise app for the Apple Watch and settings for your headphones to help set a limit for listening volume over a long period of time.They also have other long-term health studies that are still being fully realized, using information that Apple users share which are largely in the field of cardiovascular health and women’s reproductive health.