Mar 25, 2025

Aarushi Bhadury

Gen Z Calls This ‘Brain Rot’ Know What’s Causing This

​Excessive Screen Time​

Prolonged exposure to screens, especially smartphones and tablets, is a major culprit. The constant stream of notifications, social media updates, and short-form videos can overload the brain, leading to mental fatigue.

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​Short-Form Content​

Platforms like TikTok and Instagram Reels deliver rapid-fire, bite-sized content that trains the brain to expect instant gratification. This can make it difficult to focus on longer, more demanding tasks.

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​Multitasking​

The digital age encourages multitasking, but research shows that it actually reduces cognitive efficiency. Constantly switching between tasks can impair attention, memory, and critical thinking.

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​Information Overload​

The sheer volume of information available online can be overwhelming. The brain struggles to process and retain so much data, leading to mental fatigue and a sense of being overwhelmed.

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​Lack of Deep Focus​

The constant distractions of the digital world make it difficult to engage in deep, focused work. This can weaken the brain's ability to concentrate and think critically.

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​Social Media Algorithms​

Social media algorithms are designed to keep users engaged, often by showing them content that reinforces their existing beliefs and biases. This can limit exposure to diverse perspectives and hinder critical thinking.

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​Sleep Deprivation​

Using screens late into the night can disrupt sleep patterns, leading to sleep deprivation. Lack of adequate sleep impairs cognitive function, including memory, attention, and decision-making.

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​Constant Notifications​

The constant pinging and buzzing of notifications disrupts focus and prevents sustained attention.

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​Visual Overstimulation​

The rapid changes in images, colors, and patterns in many online videos and games can overstimulate the brain, making it harder to process slower, more nuanced information.

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​Reduced Face-to-Face Interaction​

Spending more time online often means less time talking to people in person, which can impact social skills and emotional intelligence, both important for cognitive health.

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