Veganism has been gaining popularity nowadays. It is no longer a specific region based trend, but a lifestyle that has spread world wide. However, it is adopted by far more woman than men. In the US alone, 24% of vegans are men, and it is a trend that many people see across countries. But why does that difference exist? There are many factors to consider, including psychological, cultural and historical. What is the link between meat and masculinity?The idea that meat is tied to masculinity is now new. In 2012, a McDonald's ad in China reinforced this stereotype, showing men performing gallant acts before biting into a burger with a tagline: 100% manly man...Historically, meat has always been associated with danger, strength and power. It is because unlike today where animals are raised in farm for consumption, they were hunted and it required physical effort and skill. In fact, in patriarchal societies, men still control the access to eat meat, and thus solidifies the connection to masculinity. In fact today, the popular media and marketing plays an important role in maintaining this idea. Since the 19th century, foods have been gendered. A steaky and hearty meal is marketed to men, while salads and desserts are considered to be more feminine. The slag term "soy boy" also comes from this very culture, that reflects the bias and suggests that plant-based diets are unmanly. According to experts, males often feel pressured to show off their masculinity. So if someone were to follow this very notion, which is also known as "precarious masculinity," men may avoid acting in "feminine" ways for fear of being undervalued.Men who braid a doll's hair, for instance, later want to show their manhood in different ways, according to a study. This could partially explain why some men are hesitant to adopt a vegan diet because it deviates from traditional ideas of what it means to be "manly."What Do The Studies Say?As per a study in Australia, it was found that after being reminded of how meat is produced, women feel guilty and are less inclined to eat it. Whereas men are even more determined to consume meat. Another reason women go vegan, as per the studies is also because they oppose animal testing, are more likely to keep pets and in fact, a study found that 75% of the members in animal right groups are women. Another 2013 study by Hank Rothgerber from Bellarmine University, Kentucky, found that women are more lkley to use "avoidance" strategies to cope, such as avoiding connecting meat with animals. This is easy to implement, since most supermarkets, restaurants and food brands also remove the eyeballs, feet and fur. So only then it becomes easier for women to consume it.There are also researchers who believe that men may find meat appealing because it reinforces dominance. A 1980s study found that societies where hunting was central were more patriarchal, as compared to societies where plant-based communities were more egalitarian. In modern times too, eating meat thus might still be seen as a symbol of strength and control.